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Charu Bisaria
Amity University
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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Exploring how adapting Marketing Strategies to Local Culture can enhance Consumer Engagement and Trust on Online Food Delivery Platforms
2nd International Conference on Women in Multifaceted Research, Gopal Narayan Singh University, Jamuhar, Sasaram, Bihar, India
Number of pages: 11
Posted: 25 Sep 2024
Gaurav Tewari
, Charu Bisaria and
Vivek Sharma
Amity University, Amity University and Gopal Narayan University, Sasaram
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Abstract:
Consumer engagement, Trust, International business strategies, Cultural dynamics
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