Brigham Young University
Choice Models, Conjoint, Images, Visual Design, Styling, Bayesian Methods, Automotive Industry, Multinomial Probit Model
Search Engines; Brand Search; Brand Metrics; Recall; Recognition; Familiarity; Consideration; Purchase Intent
Experiential events, In-Store Sampling, Marketing Mix Modeling, Information Ratio, Spatial Models.
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resource based view, Bayesian modeling, endogeneity, structural modeling, competitive strategy
resource based view; Bayesian modeling; endogeneity; structural modeling; competitive strategy
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