Jeffrey P. Dotson

Brigham Young University

Associate Professor of Marketing

United States

SCHOLARLY PAPERS

5

DOWNLOADS

224

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

Modeling the Effect of Images on Product Choices

Number of pages: 53 Posted: 22 Jun 2013 Last Revised: 13 Apr 2019
Brigham Young University, GM Global Research & Development, Drexel University - Department of Marketing and Oakland University
Downloads 137 (232,592)
Citation 1

Abstract:

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Choice Models, Conjoint, Images, Visual Design, Styling, Bayesian Methods, Automotive Industry, Multinomial Probit Model

2.

Brand Attitudes and Search Engine Queries

Journal of Interactive Marketing, Vol. 37, p. 105-116, Forthcoming
Number of pages: 36 Posted: 16 Dec 2016 Last Revised: 17 Dec 2016
Brigham Young University, Google Inc., Drexel University - Department of Marketing, Google Inc. and Google Inc.
Downloads 46 (442,297)

Abstract:

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Search Engines; Brand Search; Brand Metrics; Recall; Recognition; Familiarity; Consideration; Purchase Intent

3.

Modeling and Optimizing the Performance of Experiential Events

Number of pages: 36 Posted: 05 Oct 2014
Qing Liu, Sandeep R. Chandukala and Jeffrey P. Dotson
University of Wisconsin-Madison, Indiana University - Kelley School of Business - Department of Marketing and Brigham Young University
Downloads 40 (467,171)

Abstract:

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Experiential events, In-Store Sampling, Marketing Mix Modeling, Information Ratio, Spatial Models.

4.

A Structural Approach to Handling Endogeneity in Strategic Management: The Case of RBV

European Management Review, Vol. 11, Issue 1, pp. 47-62, 2014
Number of pages: 16 Posted: 12 Apr 2014
Anup Menon Nandialath, Jeffrey P. Dotson and Rodolphe Durand
Zayed University, Brigham Young University and HEC Paris - Strategy & Business Policy
Downloads 1 (716,314)
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Abstract:

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resource based view, Bayesian modeling, endogeneity, structural modeling, competitive strategy

5.

A Structural Approach to Handling Endogeneity in Strategic Management: The Case of RBV

European Management Review. doi: 10.1111/emre.12023
Posted: 18 Feb 2014
Anup Nandialath, Jeffrey P. Dotson and Rodolphe Durand
University of Wisconsin - La Crosse - Department of Management, Brigham Young University and HEC Paris - Strategy & Business Policy

Abstract:

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resource based view; Bayesian modeling; endogeneity; structural modeling; competitive strategy