Luca Petruzzellis

University of Bari Aldo Moro

Largo Abbazia Santa Scolastica 53

Bari, 70124

Italy

SCHOLARLY PAPERS

4

DOWNLOADS

297

CITATIONS

1

Scholarly Papers (4)

1.

Local Networks to Compete in the Global Era: The Italian SMEs Experience

FEEM Working Paper No. 134.06
Number of pages: 15 Posted: 15 Nov 2006
Antonia R. Gurrieri and Luca Petruzzellis
University of Bari and University of Bari Aldo Moro
Downloads 128 (174,690)
Citation 1

Abstract:

Networks, Inter-Firm Cooperation, SMEs

2.

Does Network Matter in International Expansion? Evidence from Italian SMEs

FEEM Working Paper No. 65.2008
Number of pages: 16 Posted: 01 Sep 2008
Antonia R. Gurrieri and Luca Petruzzellis
University of Bari and University of Bari Aldo Moro
Downloads 93 (223,135)

Abstract:

Internationalisation Strategies, Network Approach

3.

Separate But Together: Mediterranean Identity in Three Countries

Number of pages: 35 Posted: 21 Nov 2014
Luca Petruzzellis and C. Samuel Craig
University of Bari Aldo Moro and New York University (NYU) - Department of Marketing
Downloads 29 (283,732)

Abstract:

culture, Mediterranean identity, contextual factors, cross-cultural, values and attitudes, qualitative research

4.

Bundling, Mass Customization and Competition Under Consumption Uncertainty

HANDBOOK OF RESEARCH IN MASS CUSTOMIZATION AND PERSONALIZATION, Frank T. Piller, Mitchell M. Tseng, December 2009
Posted: 26 Apr 2010
Luca Petruzzellis and Ernesto Somma
University of Bari Aldo Moro and Università degli Studi di Bari - Departimento di Scienze Economiche

Abstract:

Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity