Largo Abbazia Santa Scolastica 53
University of Bari Aldo Moro
Networks, Inter-Firm Cooperation, SMEs
Internationalisation Strategies, Network Approach
culture, Mediterranean identity, contextual factors, cross-cultural, values and attitudes, qualitative research
Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity
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