Victor A. Barger

University of Wisconsin-Whitewater

Associate Professor

Hyland Hall 3424

800 W Main St

Whitewater, WI 53190

United States

http://victor.barger.us/

  • University of Wisconsin-Whitewater

    • Email
    • Tel: +1 (262) 472-4958
SCHOLARLY PAPERS

4

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SSRN CITATIONS
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Top 34,553

in Total Papers Citations

21

CROSSREF CITATIONS

10

Scholarly Papers (4)

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1.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Victor A. Barger and Lauren Labrecque
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 6,010 (2,637)

Abstract:

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social media, metrics, integrated marketing communications

2.

Social Media and Consumer Engagement: A Review and Research Agenda

Journal of Research in Interactive Marketing, Vol. 10(4), p. 268-287, 2016
Number of pages: 34 Posted: 21 Nov 2016
Victor A. Barger, Jimmy Peltier and Don Schultz
University of Wisconsin-Whitewater, University of Wisconsin - Whitewater and Northwestern University - Integrated Marketing Communications Program
Downloads 787 (62,653)
Citation 4

Abstract:

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Social Media, Social Media Marketing, Digital Marketing, Engagement, Consumer Engagement, Firm Engagement, Marketing Communications, Brand Management

3.

In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership

Journal of Consumer Psychology, 23(2), 189-196, 2013
Number of pages: 27 Posted: 13 Sep 2012 Last Revised: 16 Mar 2016
Joann Peck, Victor A. Barger and Andrea Luangrath
University of Wisconsin-Madison, Wisconsin School of Business, University of Wisconsin-Whitewater and University of Iowa - Henry B. Tippie College of Business
Downloads 518 (106,299)
Citation 2

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touch, haptics, imagery, haptic imagery, endowment effect

4.

Textual Paralanguage and Its Implications for Marketing Communications

Journal of Consumer Psychology, 27(1), 98-107, 2017
Number of pages: 37 Posted: 16 May 2016 Last Revised: 24 Feb 2017
Andrea Luangrath, Joann Peck and Victor A. Barger
University of Iowa - Henry B. Tippie College of Business, University of Wisconsin-Madison, Wisconsin School of Business and University of Wisconsin-Whitewater
Downloads 341 (171,962)

Abstract:

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Paralanguage, Nonverbal Communication, Computer-Mediated Communication, Linguistics, Digital Marketing, Social Media, Branding