Victor A. Barger

University of Wisconsin-Whitewater

Associate Professor

Hyland Hall 3424

800 W Main St

Whitewater, WI 53190

United States

http://victor.barger.us/

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 13,990

SSRN RANKINGS

Top 13,990

in Total Papers Downloads

3,565

SSRN CITATIONS
Rank 44,357

SSRN RANKINGS

Top 44,357

in Total Papers Citations

2

CROSSREF CITATIONS

10

Scholarly Papers (4)

1.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Victor A. Barger and Lauren Labrecque
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 2,458 (5,396)

Abstract:

Loading...

social media, metrics, integrated marketing communications

2.

In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership

Journal of Consumer Psychology, 23(2), 189-196, 2013
Number of pages: 27 Posted: 13 Sep 2012 Last Revised: 16 Mar 2016
Joann Peck, Victor A. Barger and Andrea Luangrath
University of Wisconsin-Madison, Wisconsin School of Business, University of Wisconsin-Whitewater and University of Iowa - Henry B. Tippie College of Business
Downloads 464 (63,515)

Abstract:

Loading...

touch, haptics, imagery, haptic imagery, endowment effect

3.

Social Media and Consumer Engagement: A Review and Research Agenda

Journal of Research in Interactive Marketing, Vol. 10(4), p. 268-287, 2016
Number of pages: 34 Posted: 21 Nov 2016
Victor A. Barger, Jimmy Peltier and Don Schultz
University of Wisconsin-Whitewater, University of Wisconsin - Whitewater and Northwestern University - Integrated Marketing Communications Program
Downloads 365 (84,438)
Citation 2

Abstract:

Loading...

Social Media, Social Media Marketing, Digital Marketing, Engagement, Consumer Engagement, Firm Engagement, Marketing Communications, Brand Management

4.

Textual Paralanguage and Its Implications for Marketing Communications

Journal of Consumer Psychology, 27(1), 98-107, 2017
Number of pages: 37 Posted: 16 May 2016 Last Revised: 24 Feb 2017
Andrea Luangrath, Joann Peck and Victor A. Barger
University of Iowa - Henry B. Tippie College of Business, University of Wisconsin-Madison, Wisconsin School of Business and University of Wisconsin-Whitewater
Downloads 278 (114,068)

Abstract:

Loading...

Paralanguage, Nonverbal Communication, Computer-Mediated Communication, Linguistics, Digital Marketing, Social Media, Branding