Eitan Muller

New York University (NYU) - Department of Marketing

Professor of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

Reichman University - Interdisciplinary Center (IDC) Herzliyah

P.O. Box 167

Herzliya, 4610101

Israel

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 26,121

SSRN RANKINGS

Top 26,121

in Total Papers Downloads

3,702

SSRN CITATIONS
Rank 38,671

SSRN RANKINGS

Top 38,671

in Total Papers Citations

22

CROSSREF CITATIONS

3

Scholarly Papers (10)

1.

Success and Survival in Livestream Shopping

Number of pages: 37 Posted: 09 Feb 2022 Last Revised: 06 Jan 2023
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 1,275 (30,513)

Abstract:

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livestream shopping, survival, e-commerce, entertainment, social network

2.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
The George Washington University, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Reichman University
Downloads 518 (102,221)
Citation 15

Abstract:

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advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

3.

The Power of Livestream Shopping: Boosting Revenue and Catalyzing Spillover

Number of pages: 50 Posted: 06 Jan 2023 Last Revised: 21 Mar 2024
Weiqing Zhang, Zekun Liu, Xiao Liu and Eitan Muller
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 459 (118,094)
Citation 1

Abstract:

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multichannel marketing, livestream shopping, small business owner, uncertainty reduction, consumer-seller connection, promotion visibility

4.

A Comparison of Stochastic Cellular Automata Diffusion with the Bass Diffusion Model

NYU Stern School of Business
Number of pages: 23 Posted: 28 Aug 2010
Gadi Fibich, Ro'i Gibori and Eitan Muller
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences and New York University (NYU) - Department of Marketing
Downloads 342 (164,872)
Citation 1

Abstract:

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Marketing, Diffusion, Cellular Automata, Stochastic Models, Nonspatial Models

5.

Accounting for Discrepancies between Online and Offline Product Evaluations

Number of pages: 49 Posted: 08 May 2015 Last Revised: 06 Oct 2017
New economic school, New York University (NYU) - Department of Information, Operations, and Management Sciences and New York University (NYU) - Department of Marketing
Downloads 309 (183,549)
Citation 7

Abstract:

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6.

Software Piracy and Outsourcing in Two-Sided Markets

Number of pages: 70 Posted: 23 May 2018 Last Revised: 20 Oct 2019
Masakazu Ishihara and Eitan Muller
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 185 (301,666)
Citation 2

Abstract:

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Software Piracy, Two-Sided Markets, Outsourcing, Video Games

7.

Optimal Three-Part Tariff Plans

Number of pages: 37 Posted: 11 May 2015 Last Revised: 27 Dec 2016
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences, London Business School - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 180 (309,168)

Abstract:

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non-linear pricing; three-part tariff ; non-smooth optimization

8.

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

NYU Stern School of Business
Number of pages: 61 Posted: 15 Oct 2019
Gil Appel, Barak Libai and Eitan Muller
The George Washington University, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing
Downloads 166 (331,725)
Citation 1

Abstract:

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diffusion of innovations, digital products, long tail, product life cycle, social influence

9.

The Growth and Equity of Competitive Services

Number of pages: 42 Posted: 04 Dec 2006
Barak Libai, Eitan Muller and Renana Peres
Tel Aviv University - Faculty of Management, New York University (NYU) - Department of Marketing and The Hebrew University of Jerusalem
Downloads 146 (369,281)
Citation 1

Abstract:

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10.

Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today?

Number of pages: 14 Posted: 18 Feb 2021
Gil Appel and Eitan Muller
The George Washington University and New York University (NYU) - Department of Marketing
Downloads 122 (424,183)

Abstract:

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Adopter Categories; Saddles; Bass Model; Peak Time; Innovation; New Products; Acceleration.