Eitan Muller

New York University (NYU) - Department of Marketing

Professor of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

Interdisciplinary Center (IDC) Herzliyah

P.O. Box 167

Herzliya, 46150

Israel

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 34,809

SSRN RANKINGS

Top 34,809

in Total Papers Downloads

2,112

SSRN CITATIONS

9

CROSSREF CITATIONS

3

Scholarly Papers (9)

1.

Success and Survival in Livestream Shopping

Number of pages: 37 Posted: 09 Feb 2022 Last Revised: 22 Nov 2022
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 528 (78,430)

Abstract:

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livestream shopping, survival, e-commerce, entertainment, social network

2.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
The George Washington University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Reichman University
Downloads 451 (94,609)
Citation 9

Abstract:

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advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

3.

A Comparison of Stochastic Cellular Automata Diffusion with the Bass Diffusion Model

NYU Stern School of Business
Number of pages: 23 Posted: 28 Aug 2010
Gadi Fibich, Ro'i Gibori and Eitan Muller
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences and New York University (NYU) - Department of Marketing
Downloads 310 (143,709)
Citation 1

Abstract:

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Marketing, Diffusion, Cellular Automata, Stochastic Models, Nonspatial Models

4.

Accounting for Discrepancies between Online and Offline Product Evaluations

Number of pages: 49 Posted: 08 May 2015 Last Revised: 06 Oct 2017
New economic school, New York University (NYU) - Department of Information, Operations, and Management Sciences and New York University (NYU) - Department of Marketing
Downloads 252 (177,403)
Citation 4

Abstract:

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5.

Optimal Three-Part Tariff Plans

Number of pages: 37 Posted: 11 May 2015 Last Revised: 27 Dec 2016
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences, London Business School - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 159 (268,525)

Abstract:

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non-linear pricing; three-part tariff ; non-smooth optimization

6.

Software Piracy and Outsourcing in Two-Sided Markets

Number of pages: 70 Posted: 23 May 2018 Last Revised: 20 Oct 2019
Masakazu Ishihara and Eitan Muller
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 129 (316,610)
Citation 2

Abstract:

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Software Piracy, Two-Sided Markets, Outsourcing, Video Games

7.

The Growth and Equity of Competitive Services

Number of pages: 42 Posted: 04 Dec 2006
Barak Libai, Eitan Muller and Renana Peres
Tel Aviv University - Faculty of Management, New York University (NYU) - Department of Marketing and The Hebrew University of Jerusalem
Downloads 125 (324,063)

Abstract:

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8.

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

NYU Stern School of Business
Number of pages: 61 Posted: 15 Oct 2019
Gil Appel, Barak Libai and Eitan Muller
The George Washington University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing
Downloads 108 (359,195)
Citation 1

Abstract:

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diffusion of innovations, digital products, long tail, product life cycle, social influence

9.

Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today?

Number of pages: 14 Posted: 18 Feb 2021
Gil Appel and Eitan Muller
The George Washington University and New York University (NYU) - Department of Marketing
Downloads 50 (547,791)

Abstract:

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Adopter Categories; Saddles; Bass Model; Peak Time; Innovation; New Products; Acceleration.