Gülden Ülkümen

University of Southern California

Assistant Professor of Marketing

701 Exposition Boulevard

Hoffman Hall 516

Los Angeles, CA 90089

United States

http://mymarshall.usc.edu/portal/subapps/digitalmeasures/faculty.jsp?surveyId=890407

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SCHOLARLY PAPERS

12

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7

CROSSREF CITATIONS

28

Scholarly Papers (12)

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1.

Distinguishing Two Dimensions of Uncertainty

Fox, Craig R. and Gülden Ülkümen (2011), “Distinguishing Two Dimensions of Uncertainty,” in Essays in Judgment and Decision Making, Brun, W., Kirkebøen, G. and Montgomery, H., eds. Oslo: Universitetsforlaget.
Number of pages: 14 Posted: 14 May 2021
Craig R. Fox and Gülden Ülkümen
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Southern California
Downloads 475 (104,885)
Citation 39

Abstract:

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uncertainty, decision making

2.

Investor Behavior Under Epistemic versus Aleatory Uncertainty

Number of pages: 47 Posted: 07 Nov 2020 Last Revised: 15 Mar 2022
Daniel J. Walters, Gülden Ülkümen, David Tannenbaum, Carsten Erner and Craig R. Fox
INSEAD, University of Southern California, University of Utah - Department of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 338 (154,377)
Citation 2

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Investor Behavior, Financial Decision Making, Uncertainty, Epistemic, Aleatory

3.

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Journal of Consumer Research, Vol. 35, August 2008
Number of pages: 46 Posted: 03 Aug 2009
Gülden Ülkümen, Manoj Thomas and Vicki Morwitz
University of Southern California, Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 241 (218,437)
Citation 3

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cognitive processes, economic psychology, judgment and decision making, time, experimental design and analysis, mental accounting, framing, budgeting, anchoring and adjustment

4.

Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Number of pages: 40 Posted: 29 Jul 2009
Gülden Ülkümen, Amitav Chakravarti and Vicki Morwitz
University of Southern California, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 237 (222,027)

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categorization, heuristics, new products, mindset, decision making

5.

The Effects of Curiosity-Evoking Events on Activity Enjoyment

Number of pages: 43 Posted: 29 Apr 2016
Elif Isikman, Deborah J. MacInnis, Gülden Ülkümen and Lisa A. Cavanaugh
Independent, University of Southern California - Marketing Department, University of Southern California and University of Southern California - Marshall School of Business
Downloads 202 (257,935)

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curiosity, activity enjoyment, distraction, attention, interest

6.

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
Number of pages: 12 Posted: 28 Nov 2011
Gülden Ülkümen and Amar Cheema
University of Southern California and University of Virginia (UVA), McIntire School of Commerce
Downloads 181 (284,414)
Citation 3

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goals, saving, financial decision making, goal specificity, construal level

7.

Lay Theories of Financial Well-being Predict Political and Policy Message Preferences

Krijnen, Job, Gülden Ülkümen, Jonathan Bogard, and Craig Fox (2022) “Lay Theories of Financial Well-being Predict Political and Policy Message Preferences,” Journal of Personality and Social Psychology, 122(2), 310-336.
Number of pages: 90 Posted: 07 Nov 2020 Last Revised: 01 Mar 2022
Job Krijnen, Gülden Ülkümen, Jon Bogard and Craig R. Fox
AFM (Dutch Authority for the Financial Markets), University of Southern California, Olin Business School, Washington University in St. Louis and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 126 (382,245)
Citation 1

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uncertainty, redistribution, inequality, persuasion, political attitudes

8.

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect

Journal of Marketing Research (Forthcoming), Johnson School Research Paper Series No. 7-2013
Number of pages: 49 Posted: 06 Dec 2012 Last Revised: 07 Feb 2013
Gülden Ülkümen and Manoj Thomas
University of Southern California and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 89 (487,161)
Citation 2

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Duration Framing, Personal Relevance, Process Simulation, Mental Simulation, Duration Perception

9.

The Neglect of Prescreening Information

Journal of Marketing Research, Vol. 43, pp. 642-653, November
Number of pages: 44 Posted: 21 Nov 2006 Last Revised: 28 Nov 2011
Amitav Chakravarti, Chris Janiszewski and Gülden Ülkümen
New York University (NYU) - Department of Marketing, University of Florida - Department of Marketing and University of Southern California
Downloads 73 (547,786)
Citation 2

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10.

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen (2013), “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity,” Journal of Consumer Psychology, 23 (October), 515-25.
Number of pages: 11 Posted: 06 Dec 2012 Last Revised: 21 Sep 2020
Amitav Chakravarti, Andrew Grenville, Vicki Morwitz, Jane Tang and Gülden Ülkümen
New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California
Downloads 69 (564,786)

Abstract:

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Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing

11.

Judgment Extremity and Accuracy under Epistemic versus Aleatory Uncertainty

Tannenbaum, David, Craig R. Fox, and Gülden Ülkümen (2017), “Judgment Extremity and Accuracy under Epistemic versus Aleatory Uncertainty,” Management Science, 63(2) (February), 497-518.
Number of pages: 36 Posted: 14 May 2021
David Tannenbaum, Craig R. Fox and Gülden Ülkümen
University of Utah - Department of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Southern California
Downloads 34 (765,672)
Citation 8

Abstract:

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probability, uncertainty, judgment, accuracy, forecasting, decision analysis

12.

Two Dimensions of Subjective Uncertainty: Clues from Natural Language

Ülkümen, Gülden, Craig R. Fox, and Bertram F. Malle (2016), “Two Dimensions of Subjective Uncertainty: Clues from Natural Language,” Journal of Experimental Psychology: General, 145(10), 1280-1297.
Number of pages: 62 Posted: 14 May 2021
Gülden Ülkümen, Craig R. Fox and Bertram F Malle
University of Southern California, University of California, Los Angeles (UCLA) - Anderson School of Management and Brown University
Downloads 20 (883,617)
Citation 4

Abstract:

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variants of uncertainty, risk communication, confidence, subjective probability