Gülden Ülkümen

University of Southern California

Assistant Professor of Marketing

701 Exposition Boulevard

Hoffman Hall 516

Los Angeles, CA 90089

United States

http://mymarshall.usc.edu/portal/subapps/digitalmeasures/faculty.jsp?surveyId=890407

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 45,056

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892

CITATIONS
Rank 33,052

SSRN RANKINGS

Top 33,052

in Total Papers Citations

6

Scholarly Papers (7)

1.

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Journal of Consumer Research, Vol. 35, August 2008
Number of pages: 46 Posted: 03 Aug 2009
Gülden Ülkümen, Manoj Thomas and Vicki Morwitz
University of Southern California, Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 218 (137,390)
Citation 3

Abstract:

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cognitive processes, economic psychology, judgment and decision making, time, experimental design and analysis, mental accounting, framing, budgeting, anchoring and adjustment

2.

Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Number of pages: 40 Posted: 29 Jul 2009
Gülden Ülkümen, Amitav Chakravarti and Vicki Morwitz
University of Southern California, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 213 (140,458)

Abstract:

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categorization, heuristics, new products, mindset, decision making

3.

The Effects of Curiosity-Evoking Events on Activity Enjoyment

Number of pages: 43 Posted: 29 Apr 2016
Independent, University of Southern California - Marketing Department, University of Southern California and University of Southern California - Marshall School of Business
Downloads 160 (181,774)

Abstract:

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curiosity, activity enjoyment, distraction, attention, interest

4.

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
Number of pages: 12 Posted: 28 Nov 2011
Gülden Ülkümen and Amar Cheema
University of Southern California and University of Virginia (UVA), McIntire School of Commerce
Downloads 124 (223,289)

Abstract:

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goals, saving, financial decision making, goal specificity, construal level

5.

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect

Journal of Marketing Research (Forthcoming), Johnson School Research Paper Series No. 7-2013
Number of pages: 49 Posted: 06 Dec 2012 Last Revised: 07 Feb 2013
Gülden Ülkümen and Manoj Thomas
University of Southern California and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 79 (301,762)

Abstract:

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Duration Framing, Personal Relevance, Process Simulation, Mental Simulation, Duration Perception

6.

The Neglect of Prescreening Information

Journal of Marketing Research, Vol. 43, pp. 642-653, November
Number of pages: 44 Posted: 21 Nov 2006 Last Revised: 28 Nov 2011
Amitav Chakravarti, Chris Janiszewski and Gülden Ülkümen
New York University (NYU) - Department of Marketing, University of Florida - Department of Marketing and University of Southern California
Downloads 64 (338,987)
Citation 3

Abstract:

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7.

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Forthcoming, Journal of Consumer Psychology
Number of pages: 35 Posted: 06 Dec 2012
New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California
Downloads 34 (440,697)

Abstract:

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Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing