Gülden Ülkümen

University of Southern California

Assistant Professor of Marketing

701 Exposition Boulevard

Hoffman Hall 516

Los Angeles, CA 90089

United States

http://mymarshall.usc.edu/portal/subapps/digitalmeasures/faculty.jsp?surveyId=890407

SCHOLARLY PAPERS

13

DOWNLOADS

923

SSRN CITATIONS
Rank 24,656

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Top 24,656

in Total Papers Citations

7

CROSSREF CITATIONS

28

Scholarly Papers (13)

1.

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Journal of Consumer Research, Vol. 35, August 2008
Number of pages: 46 Posted: 03 Aug 2009
Gülden Ülkümen, Manoj Thomas and Vicki Morwitz
University of Southern California, Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 220 (153,744)
Citation 1

Abstract:

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cognitive processes, economic psychology, judgment and decision making, time, experimental design and analysis, mental accounting, framing, budgeting, anchoring and adjustment

2.

Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Number of pages: 40 Posted: 29 Jul 2009
Gülden Ülkümen, Amitav Chakravarti and Vicki Morwitz
University of Southern California, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 214 (157,747)

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categorization, heuristics, new products, mindset, decision making

3.

The Effects of Curiosity-Evoking Events on Activity Enjoyment

Number of pages: 43 Posted: 29 Apr 2016
Independent, University of Southern California - Marketing Department, University of Southern California and University of Southern California - Marshall School of Business
Downloads 175 (189,501)

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curiosity, activity enjoyment, distraction, attention, interest

4.

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
Number of pages: 12 Posted: 28 Nov 2011
Gülden Ülkümen and Amar Cheema
University of Southern California and University of Virginia (UVA), McIntire School of Commerce
Downloads 133 (237,842)
Citation 3

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goals, saving, financial decision making, goal specificity, construal level

5.

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect

Journal of Marketing Research (Forthcoming), Johnson School Research Paper Series No. 7-2013
Number of pages: 49 Posted: 06 Dec 2012 Last Revised: 07 Feb 2013
Gülden Ülkümen and Manoj Thomas
University of Southern California and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 80 (335,804)
Citation 2

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Duration Framing, Personal Relevance, Process Simulation, Mental Simulation, Duration Perception

6.

The Neglect of Prescreening Information

Journal of Marketing Research, Vol. 43, pp. 642-653, November
Number of pages: 44 Posted: 21 Nov 2006 Last Revised: 28 Nov 2011
Amitav Chakravarti, Chris Janiszewski and Gülden Ülkümen
New York University (NYU) - Department of Marketing, University of Florida - Department of Marketing and University of Southern California
Downloads 65 (376,664)
Citation 2

Abstract:

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7.

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen (2013), “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity,” Journal of Consumer Psychology, 23 (October), 515-25.
Number of pages: 11 Posted: 06 Dec 2012 Last Revised: 21 Sep 2020
New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California
Downloads 35 (488,695)

Abstract:

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Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing

8.

Two Dimensions of Subjective Uncertainty: Clues from Natural Language

Ülkümen, Gülden, Craig R. Fox, and Bertram F. Malle (2016), “Two Dimensions of Subjective Uncertainty: Clues from Natural Language,” Journal of Experimental Psychology: General, 145(10), 1280-1297.
Number of pages: 18
Gülden Ülkümen, Craig R. Fox and Bertram F Malle
University of Southern California, University of California, Los Angeles (UCLA) - Anderson School of Management and affiliation not provided to SSRN
Downloads 1

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variants of uncertainty, risk communication, confidence, subjective probability

9.

Distinguishing Two Dimensions of Uncertainty

Fox, Craig R. and Gülden Ülkümen (2011), “Distinguishing Two Dimensions of Uncertainty,” in Essays in Judgment and Decision Making, Brun, W., Kirkebøen, G. and Montgomery, H., eds. Oslo: Universitetsforlaget.
Number of pages: 15
Craig R. Fox and Gülden Ülkümen
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Southern California
Downloads 0

Abstract:

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uncertainty, decision making

10.

Investment Behaviors Under Epistemic and Aleatory Uncertainty

Number of pages: 59
INSEAD, University of Southern California, affiliation not provided to SSRN, University of Utah - Department of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
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Uncertainty, Epistemic, Aleatory, Investing, Financial Decision Making

11.

Judgment Extremity and Accuracy under Epistemic versus Aleatory Uncertainty

Tannenbaum, David, Craig R. Fox, and Gülden Ülkümen (2017), “Judgment Extremity and Accuracy under Epistemic versus Aleatory Uncertainty,” Management Science, 63(2) (February), 497-518.
Number of pages: 22
David Tannenbaum, Craig R. Fox and Gülden Ülkümen
University of Utah - Department of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Southern California
Downloads 0

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probability, uncertainty, judgment, accuracy, forecasting, decision analysis

12.

Lay Beliefs about Changes in Financial Well-being Predict Political and Policy Message Preferences

Number of pages: 82
Job Krijnen, Gülden Ülkümen, Jon Bogard and Craig R. Fox
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California, affiliation not provided to SSRN and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 0

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uncertainty, redistribution, inequality, persuasion, political attitudes

13.

Comment on Løhre & Teigen: There is a 60% Probability, but I am 70% Certain: Communicative Consequences of External and Internal Expressions of Uncertainty

Fox, Craig R. and Gülden Ülkümen (2017). "Comment on Løhre & Teigen: There is a 60% Probability, but I am 70% Certain: Communicative Consequences of External and Internal Expressions of Uncertainty,” Thinking & Reasoning, 23(4), 483-491.
Number of pages: 10
Craig R. Fox and Gülden Ülkümen
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Southern California
Downloads 0

Abstract:

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uncertainty