Tom Meyvis

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

20

DOWNLOADS
Rank 4,947

SSRN RANKINGS

Top 4,947

in Total Papers Downloads

10,492

SSRN CITATIONS
Rank 5,931

SSRN RANKINGS

Top 5,931

in Total Papers Citations

57

CROSSREF CITATIONS

169

Scholarly Papers (20)

Actions:
Email selected abstracts
1.

Instructional Manipulation Checks: Detecting Satisficing to Increase Statistical Power

Journal of Experimental Social Psychology, Vol. 45, pp. 867-872, 2009
Number of pages: 6 Posted: 27 Jul 2007 Last Revised: 17 Aug 2009
Daniel M. Oppenheimer, Tom Meyvis and Nicolas Davidenko
University of California, Los Angeles (UCLA) - Anderson School of Management, New York University (NYU) - Department of Marketing and Stanford University
Downloads 3,035 (4,823)
Citation 28

Abstract:

Loading...

survey construction, experimental methodology, participant motivation

2.

Enhancing the Television-Viewing Experience through Commercial Interruptions

Journal of Consumer Research, Vol. 36, August 2009
Number of pages: 13 Posted: 22 Jan 2020
Leif D. Nelson, Tom Meyvis and Jeff Galak
University of California, Berkeley - Haas School of Business, New York University (NYU) - Department of Marketing and Carnegie Mellon University
Downloads 982 (28,462)
Citation 4

Abstract:

Loading...

Television, Advertising, Hedonic

3.

The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality

Journal of Marketing Research, April, Vol. 49, 206-217.
Number of pages: 13 Posted: 19 Feb 2008 Last Revised: 02 Oct 2013
Tom Meyvis, Kelly Goldsmith and Ravi Dhar
New York University (NYU) - Department of Marketing, Vanderbilt University - Marketing and Yale School of Management - International Center for Finance
Downloads 883 (33,037)
Citation 1

Abstract:

Loading...

Branding, brand extensions, consumer mindsets, choice

4.

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008
Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 17 Aug 2009
Leif D. Nelson and Tom Meyvis
University of California, Berkeley - Haas School of Business and New York University (NYU) - Department of Marketing
Downloads 829 (36,024)
Citation 3

Abstract:

Loading...

Hedonics, Forecasting

5.

You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression

Psychological Science, Vol. 21, No. 1, pp. 111-117
Number of pages: 7 Posted: 08 Aug 2008 Last Revised: 23 Jan 2010
Aaron M. Sackett, Tom Meyvis, Leif D. Nelson, Benjamin A. Converse and Anna L. Sackett
University of St. Thomas, New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 566 (59,686)

Abstract:

Loading...

time, hedonic experiences, metacognition

6.

Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources

Organizational Behavior and Human Decision Processes
Number of pages: 12 Posted: 18 Jun 2008 Last Revised: 18 Dec 2010
Ryan Hamilton, Kathleen Vohs, Anne-Laure Sellier and Tom Meyvis
Emory University, University of Minnesota, Twin Cities - Carlson School of Management, affiliation not provided to SSRN and New York University (NYU) - Department of Marketing
Downloads 557 (60,958)
Citation 3

Abstract:

Loading...

self-control, self-regulation, mindsets, bilingualism

7.

Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences

Journal of Consumer Research, Vol. 42, 2015
Number of pages: 17 Posted: 18 Aug 2013 Last Revised: 21 Oct 2015
Stephanie Tully, Hal Hershfield and Tom Meyvis
Stanford University, University of California, Los Angeles (UCLA) - Marketing Area and New York University (NYU) - Department of Marketing
Downloads 532 (64,463)
Citation 5

Abstract:

Loading...

financial decision making, material purchases, experiential purchases, financial constraints, long-term focus

8.

Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events

Journal of Consumer Research, 41 (October), 794-809.
Number of pages: 16 Posted: 09 Aug 2010 Last Revised: 11 Nov 2014
Jane Ebert and Tom Meyvis
Brandeis University - International Business School and New York University (NYU) - Department of Marketing
Downloads 399 (91,169)

Abstract:

Loading...

forecasting, affect, psychological distance, fiction

9.

When Consumers Choose to Restrict Their Options: Anticipated Regret and Choice Set Size Preference

Number of pages: 44 Posted: 21 Nov 2006
Cenk Bülbül and Tom Meyvis
NYU Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 394 (92,495)
Citation 1

Abstract:

Loading...

10.

Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors

Journal of Experimental Psychology: General, Vol. 139, pp. 579-589, November 2010
Number of pages: 11 Posted: 22 May 2008 Last Revised: 27 Jul 2011
Tom Meyvis, Rebecca K. Ratner and Jonathan Levav
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing and Columbia Business School - Marketing
Downloads 380 (96,491)
Citation 1

Abstract:

Loading...

affective forecasts, prediction errors, memory bias

11.

Moral Accounting: How Consumers Spend Money Tainted by Guilt

Number of pages: 62 Posted: 22 Apr 2012 Last Revised: 28 Feb 2019
Hyun Young Park and Tom Meyvis
China Europe International Business School (CEIBS) and New York University (NYU) - Department of Marketing
Downloads 349 (106,160)
Citation 2

Abstract:

Loading...

moral emotions, emotional accounting, guilt, anger, spending decisions, morality, moral cleansing, money cleansing, money laundering

12.

Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences

Journal of Experimental Psychology: General, 145 (May), 630-642.
Number of pages: 13 Posted: 21 Sep 2014 Last Revised: 16 Sep 2019
Stephanie Tully and Tom Meyvis
Stanford University and New York University (NYU) - Department of Marketing
Downloads 305 (123,032)
Citation 1

Abstract:

Loading...

hedonic experiences, evaluation, peak-end rule, perception, satisfaction

13.

Increasing the Power of Your Study by Increasing the Effect Size

Journal of Consumer Research, 44, 1157-1173
Number of pages: 17 Posted: 07 Nov 2017 Last Revised: 19 Apr 2018
Tom Meyvis and Stijn M. J. van Osselaer
New York University (NYU) - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 277 (136,115)
Citation 2

Abstract:

Loading...

Experiments, Research Methods, Effect Size, Statistical Power, Replication Crisis

14.

The Pain Was Greater If It Will Happen Again: The Effect of Anticipated Continuation on Retrospective Discomfort

Journal of Experimental Psychology: General, Vol. 140, No. 1, pp. 63-75
Number of pages: 13 Posted: 24 Dec 2009 Last Revised: 18 Jun 2011
Jeff Galak and Tom Meyvis
Carnegie Mellon University and New York University (NYU) - Department of Marketing
Downloads 225 (167,140)

Abstract:

Loading...

memory, bracing, expectations, aversive experiences

15.

Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations

Number of pages: 39 Posted: 05 Dec 2011
Chris Janiszewski, Lien Kwee and Tom Meyvis
University of Florida - Department of Marketing, University of Indonesia (UI) - Department of Management and New York University (NYU) - Department of Marketing
Downloads 208 (180,024)
Citation 1

Abstract:

Loading...

Co-branding, brand associations, brand alliances, learning, product benefits

16.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science, 33 (2), 222-240, January 2014
Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2015
Sam K. Hui, Tom Meyvis and Henry Assael
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 191 (194,607)
Citation 2

Abstract:

Loading...

TV shows, moment to moment data, consumer enjoyment

17.

Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present

Journal of Consumer Research, Vol. 34, No. 2, 2007
Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 04 May 2008
Tom Meyvis and Alan D.J. Cooke
New York University (NYU) - Department of Marketing and University of Florida - Warrington College of Business Administration
Downloads 189 (196,437)

Abstract:

Loading...

18.

Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 15 Posted: 12 Dec 2016 Last Revised: 14 Nov 2017
Stephanie Tully and Tom Meyvis
Stanford University and New York University (NYU) - Department of Marketing
Downloads 146 (244,652)

Abstract:

Loading...

Experiences, Memory, Retrospection, Prediction, Utility, Word of Mouth

19.

Avoiding Future Regret in Purchase-Timing Decisions

Journal of Consumer Research, Vol. 27, No. 4, 2001
Number of pages: 13 Posted: 22 Jan 2013
Alan D.J. Cooke, Tom Meyvis and Alan Schwartz
University of Florida - Warrington College of Business Administration, New York University (NYU) - Department of Marketing and University of Illinois, Chicago, College of Medicine
Downloads 45 (489,898)
Citation 3

Abstract:

Loading...

Regret, Satisfaction, Risk, Decision Making

20.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

Abstract:

Loading...

neuroscience, emotions, consumer communication, fear appeals, climate change