Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States
New York University (NYU) - Department of Marketing
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survey construction, experimental methodology, participant motivation
Television, Advertising, Hedonic
Branding, brand extensions, consumer mindsets, choice
Hedonics, Forecasting
time, hedonic experiences, metacognition
self-control, self-regulation, mindsets, bilingualism
financial decision making, material purchases, experiential purchases, financial constraints, long-term focus
affective forecasts, prediction errors, memory bias
forecasting, affect, psychological distance, fiction
moral emotions, emotional accounting, guilt, anger, spending decisions, morality, moral cleansing, money cleansing, money laundering
hedonic experiences, evaluation, peak-end rule, perception, satisfaction
memory, bracing, expectations, aversive experiences
Co-branding, brand associations, brand alliances, learning, product benefits
TV shows, moment to moment data, consumer enjoyment
Experiments, Research Methods, Effect Size, Statistical Power, Replication Crisis
Experiences, Memory, Retrospection, Prediction, Utility, Word of Mouth
Regret, Satisfaction, Risk, Decision Making
neuroscience, emotions, consumer communication, fear appeals, climate change
