Tom Meyvis

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

21

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59

CROSSREF CITATIONS

169

Scholarly Papers (21)

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1.

Instructional Manipulation Checks: Detecting Satisficing to Increase Statistical Power

Journal of Experimental Social Psychology, Vol. 45, pp. 867-872, 2009
Number of pages: 6 Posted: 27 Jul 2007 Last Revised: 17 Aug 2009
Daniel M. Oppenheimer, Tom Meyvis and Nicolas Davidenko
University of California, Los Angeles (UCLA) - Anderson School of Management, New York University (NYU) - Department of Marketing and Stanford University
Downloads 3,051 (4,975)
Citation 30

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survey construction, experimental methodology, participant motivation

2.

Enhancing the Television-Viewing Experience through Commercial Interruptions

Journal of Consumer Research, Vol. 36, August 2009
Number of pages: 13 Posted: 22 Jan 2020
Leif D. Nelson, Tom Meyvis and Jeff Galak
University of California, Berkeley - Haas School of Business, New York University (NYU) - Department of Marketing and Carnegie Mellon University
Downloads 995 (28,695)
Citation 4

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Television, Advertising, Hedonic

3.

The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality

Journal of Marketing Research, April, Vol. 49, 206-217.
Number of pages: 13 Posted: 19 Feb 2008 Last Revised: 02 Oct 2013
Tom Meyvis, Kelly Goldsmith and Ravi Dhar
New York University (NYU) - Department of Marketing, Vanderbilt University - Marketing and Yale School of Management - International Center for Finance
Downloads 883 (33,917)
Citation 1

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Branding, brand extensions, consumer mindsets, choice

4.

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008
Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 17 Aug 2009
Leif D. Nelson and Tom Meyvis
University of California, Berkeley - Haas School of Business and New York University (NYU) - Department of Marketing
Downloads 834 (36,727)
Citation 3

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Hedonics, Forecasting

5.

You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression

Psychological Science, Vol. 21, No. 1, pp. 111-117
Number of pages: 7 Posted: 08 Aug 2008 Last Revised: 23 Jan 2010
Aaron M. Sackett, Tom Meyvis, Leif D. Nelson, Benjamin A. Converse and Anna L. Sackett
University of St. Thomas, New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 566 (61,301)

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time, hedonic experiences, metacognition

6.

Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources

Organizational Behavior and Human Decision Processes
Number of pages: 12 Posted: 18 Jun 2008 Last Revised: 18 Dec 2010
Ryan Hamilton, Kathleen Vohs, Anne-Laure Sellier and Tom Meyvis
Emory University, University of Minnesota, Twin Cities - Carlson School of Management, HEC Paris and New York University (NYU) - Department of Marketing
Downloads 562 (61,855)
Citation 3

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self-control, self-regulation, mindsets, bilingualism

7.

Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences

Journal of Consumer Research, Vol. 42, 2015
Number of pages: 17 Posted: 18 Aug 2013 Last Revised: 21 Oct 2015
Stephanie Tully, Hal Hershfield and Tom Meyvis
Stanford University, University of California, Los Angeles (UCLA) - Marketing Area and New York University (NYU) - Department of Marketing
Downloads 534 (65,921)
Citation 6

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financial decision making, material purchases, experiential purchases, financial constraints, long-term focus

8.

Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events

Journal of Consumer Research, 41 (October), 794-809.
Number of pages: 16 Posted: 09 Aug 2010 Last Revised: 11 Nov 2014
Jane Ebert and Tom Meyvis
Brandeis University - International Business School and New York University (NYU) - Department of Marketing
Downloads 401 (93,037)

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forecasting, affect, psychological distance, fiction

9.

When Consumers Choose to Restrict Their Options: Anticipated Regret and Choice Set Size Preference

Number of pages: 44 Posted: 21 Nov 2006
Cenk Bülbül and Tom Meyvis
NYU Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 394 (94,886)
Citation 1

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10.

Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors

Journal of Experimental Psychology: General, Vol. 139, pp. 579-589, November 2010
Number of pages: 11 Posted: 22 May 2008 Last Revised: 27 Jul 2011
Tom Meyvis, Rebecca K. Ratner and Jonathan Levav
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing and Columbia Business School - Marketing
Downloads 383 (98,116)
Citation 1

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affective forecasts, prediction errors, memory bias

11.

Moral Accounting: How Consumers Spend Money Tainted by Guilt

Number of pages: 62 Posted: 22 Apr 2012 Last Revised: 28 Feb 2019
Hyun Young Park and Tom Meyvis
China Europe International Business School (CEIBS) and New York University (NYU) - Department of Marketing
Downloads 355 (107,224)
Citation 2

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moral emotions, emotional accounting, guilt, anger, spending decisions, morality, moral cleansing, money cleansing, money laundering

12.

Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences

Journal of Experimental Psychology: General, 145 (May), 630-642.
Number of pages: 13 Posted: 21 Sep 2014 Last Revised: 16 Sep 2019
Stephanie Tully and Tom Meyvis
Stanford University and New York University (NYU) - Department of Marketing
Downloads 308 (124,777)
Citation 1

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hedonic experiences, evaluation, peak-end rule, perception, satisfaction

13.

Increasing the Power of Your Study by Increasing the Effect Size

Journal of Consumer Research, 44, 1157-1173
Number of pages: 17 Posted: 07 Nov 2017 Last Revised: 19 Apr 2018
Tom Meyvis and Stijn M. J. van Osselaer
New York University (NYU) - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 298 (129,313)
Citation 2

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Experiments, Research Methods, Effect Size, Statistical Power, Replication Crisis

14.

The Pain Was Greater If It Will Happen Again: The Effect of Anticipated Continuation on Retrospective Discomfort

Journal of Experimental Psychology: General, Vol. 140, No. 1, pp. 63-75
Number of pages: 13 Posted: 24 Dec 2009 Last Revised: 18 Jun 2011
Jeff Galak and Tom Meyvis
Carnegie Mellon University and New York University (NYU) - Department of Marketing
Downloads 225 (171,265)

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memory, bracing, expectations, aversive experiences

15.

Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations

Number of pages: 39 Posted: 05 Dec 2011
Chris Janiszewski, Lien Kwee and Tom Meyvis
University of Florida - Department of Marketing, University of Indonesia (UI) - Department of Management and New York University (NYU) - Department of Marketing
Downloads 211 (182,023)
Citation 1

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Co-branding, brand associations, brand alliances, learning, product benefits

16.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science, 33 (2), 222-240, January 2014
Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2015
Sam K. Hui, Tom Meyvis and Henry Assael
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 194 (196,470)
Citation 2

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TV shows, moment to moment data, consumer enjoyment

17.

Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present

Journal of Consumer Research, Vol. 34, No. 2, 2007
Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 04 May 2008
Tom Meyvis and Alan D.J. Cooke
New York University (NYU) - Department of Marketing and University of Florida - Warrington College of Business Administration
Downloads 189 (201,231)

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18.

Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 15 Posted: 12 Dec 2016 Last Revised: 14 Nov 2017
Stephanie Tully and Tom Meyvis
Stanford University and New York University (NYU) - Department of Marketing
Downloads 150 (244,988)

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Experiences, Memory, Retrospection, Prediction, Utility, Word of Mouth

19.

Avoiding Future Regret in Purchase-Timing Decisions

Journal of Consumer Research, Vol. 27, No. 4, 2001
Number of pages: 13 Posted: 22 Jan 2013
Alan D.J. Cooke, Tom Meyvis and Alan Schwartz
University of Florida - Warrington College of Business Administration, New York University (NYU) - Department of Marketing and University of Illinois, Chicago, College of Medicine
Downloads 47 (492,438)
Citation 3

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Regret, Satisfaction, Risk, Decision Making

20.

When You Think More Leads to Less: The Erroneous Belief That Adding Unattractive Items Will Reduce Consumption

Number of pages: 117 Posted: 04 Sep 2021
Heeyoung Yoon and Tom Meyvis
New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 21 (635,783)

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prediction bias, consumption amount, hedonic assimilation, enjoyment, holistic processing

21.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

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neuroscience, emotions, consumer communication, fear appeals, climate change