Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States
New York University (NYU) - Department of Marketing
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survey construction, experimental methodology, participant motivation
Television, Advertising, Hedonic
Hedonics, Forecasting
financial decision making, material purchases, experiential purchases, financial constraints, long-term focus
time, hedonic experiences, metacognition
self-control, self-regulation, mindsets, bilingualism
Experiments, Research Methods, Effect Size, Statistical Power, Replication Crisis
moral emotions, emotional accounting, guilt, anger, spending decisions, morality, moral cleansing, money cleansing, money laundering
forecasting, affect, psychological distance, fiction
affective forecasts, prediction errors, memory bias
Co-branding, brand associations, brand alliances, learning, product benefits
hedonic experiences, evaluation, peak-end rule, perception, satisfaction
memory, bracing, expectations, aversive experiences
TV shows, moment to moment data, consumer enjoyment
Experiences, Memory, Retrospection, Prediction, Utility, Word of Mouth
Regret, Satisfaction, Risk, Decision Making
prediction bias, consumption amount, hedonic assimilation, enjoyment, holistic processing
neuroscience, emotions, consumer communication, fear appeals, climate change
