Author Page for Tom Meyvis

Instructional Manipulation Checks: Detecting Satisficing to Increase Statistical Power

Journal of Experimental Social Psychology, Vol. 45, pp. 867-872, 2009

Number of pages: 6 Posted: 27 Jul 2007 Last Revised: 17 Aug 2009

Daniel M. Oppenheimer, Tom Meyvis and Nicolas Davidenko

University of California, Los Angeles (UCLA) - Anderson School of Management, New York University (NYU) - Department of Marketing and Stanford University

Downloads 1,397 (4,950)

Citation 18

Abstract:

2.

The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality

Journal of Marketing Research, April, Vol. 49, 206-217.

Number of pages: 13 Posted: 19 Feb 2008 Last Revised: 02 Oct 2013

Tom Meyvis, Kelly Goldsmith and Ravi Dhar

New York University (NYU) - Department of Marketing, Vanderbilt University - Marketing and Yale School of Management - International Center for Finance

Downloads 748 (24,520)

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3.

Enhancing the Television-Viewing Experience through Commercial Interruptions

Journal of Consumer Research, Vol. 36, August 2009

Number of pages: 13 Posted: 21 Aug 2007 Last Revised: 21 Jan 2009

Leif D. Nelson, Tom Meyvis and Jeff Galak

University of California, Berkeley - Haas School of Business, New York University (NYU) - Department of Marketing and Carnegie Mellon University

Downloads 745 (24,250)

Citation 2

Abstract:

4.

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008

Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 17 Aug 2009

Leif D. Nelson and Tom Meyvis

University of California, Berkeley - Haas School of Business and New York University (NYU) - Department of Marketing

Downloads 595 (31,223)

Citation 3

Abstract:

5.

You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression

Psychological Science, Vol. 21, No. 1, pp. 111-117

Number of pages: 7 Posted: 08 Aug 2008 Last Revised: 23 Jan 2010

Aaron M. Sackett, Tom Meyvis, Leif D. Nelson, Benjamin A. Converse and Anna L. Sackett

University of St. Thomas, New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN

Downloads 489 (44,984)

Abstract:

6.

Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources

Organizational Behavior and Human Decision Processes

Number of pages: 12 Posted: 18 Jun 2008 Last Revised: 18 Dec 2010

Ryan Hamilton, Kathleen Vohs, Anne-Laure Sellier and Tom Meyvis

Emory University, University of Minnesota, Twin Cities - Carlson School of Management, affiliation not provided to SSRN and New York University (NYU) - Department of Marketing

Downloads 444 (47,990)

Citation 1

Abstract:

7.

Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors

Journal of Experimental Psychology: General, Vol. 139, pp. 579-589, November 2010

Number of pages: 11 Posted: 22 May 2008 Last Revised: 27 Jul 2011

Tom Meyvis, Rebecca K. Ratner and Jonathan Levav

New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing and Columbia Business School - Marketing

Downloads 339 (73,359)

Citation 1

Abstract:

8.

When Consumers Choose to Restrict Their Options: Anticipated Regret and Choice Set Size Preference

Number of pages: 44 Posted: 21 Nov 2006

Cenk Bülbül and Tom Meyvis

NYU Stern School of Business and New York University (NYU) - Department of Marketing

Downloads 292 (74,291)

Citation 1

Abstract:

9.

Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events

Journal of Consumer Research, 41 (October), 794-809.

Number of pages: 16 Posted: 09 Aug 2010 Last Revised: 11 Nov 2014

Jane Ebert and Tom Meyvis

Brandeis University - International Business School and New York University (NYU) - Department of Marketing

Downloads 245 (80,539)

Abstract:

10.

The Pain Was Greater If It Will Happen Again: The Effect of Anticipated Continuation on Retrospective Discomfort

Journal of Experimental Psychology: General, Vol. 140, No. 1, pp. 63-75

Number of pages: 13 Posted: 24 Dec 2009 Last Revised: 18 Jun 2011

Jeff Galak and Tom Meyvis

Carnegie Mellon University and New York University (NYU) - Department of Marketing

Downloads 197 (129,230)

Abstract:

11.

Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences

Journal of Consumer Research, Vol. 42, 2015

Number of pages: 17 Posted: 18 Aug 2013 Last Revised: 21 Oct 2015

Stephanie Tully, Hal Hershfield and Tom Meyvis

University of Southern California - Marketing Department, University of California, Los Angeles (UCLA) - Marketing Area and New York University (NYU) - Department of Marketing

Downloads 187 (61,037)

Abstract:

12.

Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present

Journal of Consumer Research, Vol. 34, No. 2, 2007

Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 04 May 2008

Tom Meyvis and Alan D.J. Cooke

New York University (NYU) - Department of Marketing and University of Florida - Warrington College of Business Administration

Downloads 186 (147,337)

Abstract:

13.

How Feeling Guilty About Money Affects Spending Decisions: Cleansing the Money or Redeeming Oneself?

Number of pages: 56 Posted: 22 Apr 2012 Last Revised: 09 Oct 2015

Hyun Young Park and Tom Meyvis

China Europe International Business School (CEIBS) and New York University (NYU) - Department of Marketing

Downloads 175 (102,067)

Abstract:

14.

Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations

Number of pages: 39 Posted: 05 Dec 2011

Chris Janiszewski, Lien Kwee and Tom Meyvis

University of Florida - Department of Marketing, University of Indonesia (UI) - Department of Management and New York University (NYU) - Department of Marketing

Downloads 150 (147,337)

Abstract:

15.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science, 33 (2), 222-240, January 2014

Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2015

Sam K. Hui, Tom Meyvis and Henry Assael

New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

Downloads 103 (162,992)

Abstract:

16.

Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences

Journal of Experimental Psychology: General, Forthcoming

Number of pages: 48 Posted: 21 Sep 2014 Last Revised: 23 Aug 2016

Stephanie Tully and Tom Meyvis

University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing

Downloads 79 (115,840)

Abstract:

17.

Avoiding Future Regret in Purchase-Timing Decisions

Journal of Consumer Research, Vol. 27, No. 4, 2001

Number of pages: 13 Posted: 22 Jan 2013

Alan D.J. Cooke, Tom Meyvis and Alan Schwartz

University of Florida - Warrington College of Business Administration, New York University (NYU) - Department of Marketing and University of Illinois, Chicago, College of Medicine

Downloads 21 (395,620)

Citation 9

Abstract:

18.

Increasing the Power of Your Study by Increasing the Effect Size

Journal of Consumer Research, 44, 1157-1173

Number of pages: 17 Posted: 07 Nov 2017 Last Revised: 19 Apr 2018

Tom Meyvis and Stijn M. J. van Osselaer

New York University (NYU) - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management

Downloads 0 (295,982)

Abstract:

19.

Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events

Journal of Personality and Social Psychology, Forthcoming

Number of pages: 15 Posted: 12 Dec 2016 Last Revised: 14 Nov 2017

Stephanie Tully and Tom Meyvis

University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing

Downloads 0 (270,427)

Abstract:

20.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014

Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz

Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

Tom Meyvis

New York University (NYU) - Department of Marketing

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Scholarly Papers (20)

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