Tom Meyvis

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

21

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59

CROSSREF CITATIONS

169

Scholarly Papers (21)

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1.

Instructional Manipulation Checks: Detecting Satisficing to Increase Statistical Power

Journal of Experimental Social Psychology, Vol. 45, pp. 867-872, 2009
Number of pages: 6 Posted: 27 Jul 2007 Last Revised: 17 Aug 2009
Daniel M. Oppenheimer, Tom Meyvis and Nicolas Davidenko
University of California, Los Angeles (UCLA) - Anderson School of Management, New York University (NYU) - Department of Marketing and Stanford University
Downloads 3,175 (5,855)
Citation 30

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survey construction, experimental methodology, participant motivation

2.

Enhancing the Television-Viewing Experience through Commercial Interruptions

Journal of Consumer Research, Vol. 36, August 2009
Number of pages: 13 Posted: 22 Jan 2020
Leif D. Nelson, Tom Meyvis and Jeff Galak
University of California, Berkeley - Haas School of Business, New York University (NYU) - Department of Marketing and Carnegie Mellon University
Downloads 1,054 (32,211)
Citation 4

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Television, Advertising, Hedonic

3.

The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality

Journal of Marketing Research, April, Vol. 49, 206-217.
Number of pages: 13 Posted: 19 Feb 2008 Last Revised: 02 Oct 2013
Tom Meyvis, Kelly Goldsmith and Ravi Dhar
New York University (NYU) - Department of Marketing, Vanderbilt University - Marketing and Yale School of Management - International Center for Finance
Downloads 902 (40,070)
Citation 1

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Branding, brand extensions, consumer mindsets, choice

4.

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008
Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 17 Aug 2009
Leif D. Nelson and Tom Meyvis
University of California, Berkeley - Haas School of Business and New York University (NYU) - Department of Marketing
Downloads 877 (41,653)
Citation 3

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Hedonics, Forecasting

5.

Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources

Organizational Behavior and Human Decision Processes
Number of pages: 12 Posted: 18 Jun 2008 Last Revised: 18 Dec 2010
Ryan Hamilton, Kathleen Vohs, Anne-Laure Sellier and Tom Meyvis
Emory University, University of Minnesota, Twin Cities - Carlson School of Management, HEC Paris and New York University (NYU) - Department of Marketing
Downloads 589 (70,465)
Citation 3

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self-control, self-regulation, mindsets, bilingualism

6.

You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression

Psychological Science, Vol. 21, No. 1, pp. 111-117
Number of pages: 7 Posted: 08 Aug 2008 Last Revised: 23 Jan 2010
Aaron M. Sackett, Tom Meyvis, Leif D. Nelson, Benjamin A. Converse and Anna L. Sackett
University of St. Thomas, New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 578 (72,192)

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time, hedonic experiences, metacognition

7.

Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences

Journal of Consumer Research, Vol. 42, 2015
Number of pages: 17 Posted: 18 Aug 2013 Last Revised: 21 Oct 2015
Stephanie Tully, Hal Hershfield and Tom Meyvis
University of Southern California - Marketing Department, University of California, Los Angeles (UCLA) - Marketing Area and New York University (NYU) - Department of Marketing
Downloads 571 (73,256)
Citation 6

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financial decision making, material purchases, experiential purchases, financial constraints, long-term focus

8.

Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events

Journal of Consumer Research, 41 (October), 794-809.
Number of pages: 16 Posted: 09 Aug 2010 Last Revised: 11 Nov 2014
Jane Ebert and Tom Meyvis
Brandeis University - International Business School and New York University (NYU) - Department of Marketing
Downloads 423 (105,328)

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forecasting, affect, psychological distance, fiction

9.

When Consumers Choose to Restrict Their Options: Anticipated Regret and Choice Set Size Preference

Number of pages: 44 Posted: 21 Nov 2006
Cenk Bülbül and Tom Meyvis
NYU Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 418 (106,820)
Citation 1

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10.

Moral Accounting: How Consumers Spend Money Tainted by Guilt

Number of pages: 62 Posted: 22 Apr 2012 Last Revised: 28 Feb 2019
Hyun Young Park and Tom Meyvis
China Europe International Business School (CEIBS) and New York University (NYU) - Department of Marketing
Downloads 416 (107,682)
Citation 2

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moral emotions, emotional accounting, guilt, anger, spending decisions, morality, moral cleansing, money cleansing, money laundering

11.

Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors

Journal of Experimental Psychology: General, Vol. 139, pp. 579-589, November 2010
Number of pages: 11 Posted: 22 May 2008 Last Revised: 27 Jul 2011
Tom Meyvis, Rebecca K. Ratner and Jonathan Levav
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing and Columbia University - Columbia Business School, Marketing
Downloads 395 (114,035)
Citation 1

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affective forecasts, prediction errors, memory bias

12.

Increasing the Power of Your Study by Increasing the Effect Size

Journal of Consumer Research, 44, 1157-1173
Number of pages: 17 Posted: 07 Nov 2017 Last Revised: 19 Apr 2018
Tom Meyvis and Stijn M. J. van Osselaer
New York University (NYU) - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 368 (123,548)
Citation 2

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Experiments, Research Methods, Effect Size, Statistical Power, Replication Crisis

13.

Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences

Journal of Experimental Psychology: General, 145 (May), 630-642.
Number of pages: 13 Posted: 21 Sep 2014 Last Revised: 16 Sep 2019
Stephanie Tully and Tom Meyvis
University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 336 (136,567)
Citation 1

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hedonic experiences, evaluation, peak-end rule, perception, satisfaction

14.

The Pain Was Greater If It Will Happen Again: The Effect of Anticipated Continuation on Retrospective Discomfort

Journal of Experimental Psychology: General, Vol. 140, No. 1, pp. 63-75
Number of pages: 13 Posted: 24 Dec 2009 Last Revised: 18 Jun 2011
Jeff Galak and Tom Meyvis
Carnegie Mellon University and New York University (NYU) - Department of Marketing
Downloads 237 (195,929)

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memory, bracing, expectations, aversive experiences

15.

Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations

Number of pages: 39 Posted: 05 Dec 2011
Chris Janiszewski, Lien Kwee and Tom Meyvis
University of Florida - Department of Marketing, University of Indonesia (UI) - Department of Management and New York University (NYU) - Department of Marketing
Downloads 234 (197,547)
Citation 1

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Co-branding, brand associations, brand alliances, learning, product benefits

16.

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Marketing Science, 33 (2), 222-240, January 2014
Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2015
Sam K. Hui, Tom Meyvis and Henry Assael
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 212 (216,886)
Citation 2

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TV shows, moment to moment data, consumer enjoyment

17.

Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present

Journal of Consumer Research, Vol. 34, No. 2, 2007
Number of pages: 12 Posted: 21 Nov 2006 Last Revised: 04 May 2008
Tom Meyvis and Alan D.J. Cooke
New York University (NYU) - Department of Marketing and University of Florida - Warrington College of Business Administration
Downloads 197 (231,847)

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18.

Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events

Journal of Personality and Social Psychology, Forthcoming
Number of pages: 15 Posted: 12 Dec 2016 Last Revised: 14 Nov 2017
Stephanie Tully and Tom Meyvis
University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 169 (265,194)

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Experiences, Memory, Retrospection, Prediction, Utility, Word of Mouth

19.

When You Think More Leads to Less: The Erroneous Belief That Adding Unattractive Items Will Reduce Consumption

Number of pages: 117 Posted: 04 Sep 2021
Heeyoung Yoon and Tom Meyvis
New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 59 (532,028)

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prediction bias, consumption amount, hedonic assimilation, enjoyment, holistic processing

20.

Avoiding Future Regret in Purchase-Timing Decisions

Journal of Consumer Research, Vol. 27, No. 4, 2001
Number of pages: 13 Posted: 22 Jan 2013
Alan D.J. Cooke, Tom Meyvis and Alan Schwartz
University of Florida - Warrington College of Business Administration, New York University (NYU) - Department of Marketing and University of Illinois, Chicago, College of Medicine
Downloads 58 (536,326)
Citation 3

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Regret, Satisfaction, Risk, Decision Making

21.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

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neuroscience, emotions, consumer communication, fear appeals, climate change