Jonathan Cloonan

Trinity College (Dublin)

2-3 College Green

Dublin, Leinster

Ireland

  • Trinity College (Dublin)

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RFID - Buzz or Bust? Will Radio Frequency Identification Technology Follow in the Footsteps of its Ill-Fated Predecessor CRM?

Number of pages: 4 Posted: 26 Mar 2007
Lynne M. Andrews, Jonathan Cloonan, Clare Keaveny, Eamon Fitzgerald, Corinne Armstrong and Mairead Brady
Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin) - School of Business Studies and Trinity College Dublin - The University of Dublin
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Abstract:

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Radio Frequency Identification (RFID), Customer Relationship Management (CRM), Relationship Marketing, Information & Data Management, Technology-Assimilation