Heidi Winklhofer

University of Nottingham

University Park

Nottingham, NG8 1BB

United Kingdom

SCHOLARLY PAPERS

2

DOWNLOADS

261

CITATIONS

3

Scholarly Papers (2)

1.

Are Marketers Prepared for the Implementation of Radio Frequency Identification (RFID)?

Number of pages: 6 Posted: 22 Nov 2006
Trinity College (Dublin) - School of Business Studies, Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and University of Nottingham
Downloads 151 (193,271)
Citation 3

Abstract:

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RFID, Marketing, Readiness, Information and Communication Technology

2.

Towards a Privacy Framework

Nottingham University Business School Research Paper No. 2009-18
Number of pages: 20 Posted: 17 Nov 2009
Frauke Mattison Thompson, Andrew Smith and Heidi Winklhofer
Nottingham University Business School, Nottingham University Business School and University of Nottingham
Downloads 110 (246,695)

Abstract:

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Privacy, Conceptualization