Yuliang Oliver Yao

Lehigh University

Professor

621 Taylor Street

Bethlehem, PA 18015

United States

SCHOLARLY PAPERS

19

DOWNLOADS
Rank 22,935

SSRN RANKINGS

Top 22,935

in Total Papers Downloads

3,157

SSRN CITATIONS
Rank 41,989

SSRN RANKINGS

Top 41,989

in Total Papers Citations

13

CROSSREF CITATIONS

4

Scholarly Papers (19)

1.

Ration Gaming and the Bullwhip Effect

Number of pages: 31 Posted: 27 Sep 2015 Last Revised: 13 May 2018
Robert Bray, Yuliang Oliver Yao, Yongrui Duan and Jiazhen Huo
Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS), Lehigh University, Tong Ji University and Tong Ji University
Downloads 507 (78,805)
Citation 6

Abstract:

Loading...

bullwhip effect; ration gaming; (s, S) inventory policies; dynamic discrete choice; empirical supply chain management; structural estimation.

2.

Save Time or Save Face? The Social Presence Effect and Herding Effect in the Use of Facial Recognition Payment Technology in Retail

Number of pages: 51 Posted: 13 Aug 2020 Last Revised: 02 May 2021
Jia Gao, Ying Rong, Xin Tian and Yuliang Oliver Yao
Shanghai Jiaotong University, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, School of Economics and Management, University of Chinese Academy of Sciences and Lehigh University
Downloads 452 (90,658)

Abstract:

Loading...

Facial Recognition, Technology Use, Retail, Empirical Analysis

3.

Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets

Number of pages: 52 Posted: 22 Nov 2006 Last Revised: 19 Jun 2014
Anindya Ghose and Yuliang Oliver Yao
New York University (NYU) - Leonard N. Stern School of Business and Lehigh University
Downloads 416 (99,538)
Citation 6

Abstract:

Loading...

Electronic Markets, Internet Commerce, Price Dispersion, Transaction Price, Consumer Surplus, Demand Estimation

4.

When Acquisition Spoils Retention: Selling Direct vs. Delegation under CRM

Management Science, 2011
Number of pages: 34 Posted: 16 Jun 2009 Last Revised: 18 Apr 2013
Yan Dong, Yuliang Oliver Yao and Tony Haitao Cui
University of South Carolina, Lehigh University and University of Minnesota - Twin Cities
Downloads 349 (121,464)

Abstract:

Loading...

customer acquisition, customer retention, customer value, customer relationship management, incentive mechanism

5.

Mobile Technology and Financial Service Bundling: A Structural Estimation of Mobile Money

Number of pages: 39 Posted: 01 Aug 2018
Yan Dong, Sining Song, Sriram Venkataraman and Yuliang Oliver Yao
University of South Carolina - Darla Moore School of Business, University of Tennessee, Knoxville - Haslam College of Business, University of South Carolina and Lehigh University
Downloads 212 (200,422)
Citation 1

Abstract:

Loading...

Mobile Money, Mobile Technology, Demand Estimation

6.

The Version Effect of Apps and Operating Systems in Mobile Commerce

Number of pages: 36 Posted: 15 Jul 2020 Last Revised: 08 Dec 2021
Xingyue Luna Zhang, Ruomeng Cui and Yuliang Oliver Yao
University of Washington Tacoma, Goizueta Business School, Emory University and Lehigh University
Downloads 137 (290,051)
Citation 1

Abstract:

Loading...

Mobile Commerce, Mobile Shopping App, Mobile Operating System, Consumer Behavior

7.

The Effect of Ownership and Financing on Firm's Inventory and Profitability: An Empirical Analysis

Number of pages: 33 Posted: 29 Dec 2015
Chun-Yu Ho, Ying Rong and Yuliang Oliver Yao
State University of New York (SUNY) - Department of Economics, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and Lehigh University
Downloads 133 (296,611)

Abstract:

Loading...

Inventory, Ownership Structure, Financial Markets, Emerging Markets

8.

When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream E-Commerce

Number of pages: 33 Posted: 26 Apr 2022
Xiaojing Feng, Ying Rong, Xin Tian, Mengmeng Wang and Yuliang Oliver Yao
Southwestern University of Finance and Economics, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, School of Economics and Management, University of Chinese Academy of Sciences, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and Lehigh University
Downloads 130 (303,622)

Abstract:

Loading...

Live social interaction, livestream e-commerce, persuasion effect, product returns

9.

Performance Variations in Order Fulfillment across Days of the Week: How IT-Enabled Procurement May Help

Number of pages: 37 Posted: 12 Jan 2010 Last Revised: 20 Jan 2017
Martin E. Dresner, Yuliang Oliver Yao and Kevin Zhu
University of Maryland, Lehigh University and University of California, San Diego
Downloads 117 (325,804)

Abstract:

Loading...

Electronic Markets, Supply Chain Performance, Monday Effect, Behavioral Operations

10.

Artificial Intelligence or Intelligence Augmentation? Unravelling the Debate through an Industry-Level Analysis

Number of pages: 39 Posted: 18 Jan 2019 Last Revised: 02 Apr 2019
Dawei (David) Zhang, Gang Peng and Yuliang Oliver Yao
Lehigh University, California State University Fullerton, College of Business & Economics and Lehigh University
Downloads 111 (338,124)

Abstract:

Loading...

information technology, human labor, artificial intelligence, intelligence augmentation, substitution, complementarity, elasticity of substitution

11.

Willingness to Pay for Status Signals in Online Luxury Markets

Number of pages: 30 Posted: 11 Mar 2020 Last Revised: 30 Aug 2021
Yue Yuan, Marybeth Deily and Yuliang Oliver Yao
Lehigh University - Department of Economics, Lehigh University - Department of Economics and Lehigh University
Downloads 107 (346,576)

Abstract:

Loading...

Willingness to Pay; Luxury Marketing; Online Markets

12.

When Less is More: Estimating the Effect of Product Variety on Retail Operational Performance

Number of pages: 39 Posted: 09 Jun 2017
Sam Houston State University, Lehigh University, Independent, Tong Ji University and Tong Ji University
Downloads 106 (348,833)

Abstract:

Loading...

Product Variety, Inventory Management, Retail

13.

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels

Marketing Science, 34:5, 2015
Number of pages: 58 Posted: 31 Dec 2016 Last Revised: 03 Jan 2017
Yan Dong, Kefeng Xu, Tony Haitao Cui and Yuliang Oliver Yao
University of South Carolina, University of Texas at San Antonio, University of Minnesota - Twin Cities and Lehigh University
Downloads 102 (357,790)

Abstract:

Loading...

service failure prevention and recovery, stockouts, distribution channel governance

14.

Understanding the Relationship between IT Capabilities and Operational Agility: A Multi-Method Approach

Number of pages: 39 Posted: 01 Feb 2017 Last Revised: 05 Sep 2017
Yeming (Yale) Gong, Hongyi Mao, Ryad Titah and Yuliang Oliver Yao
EMLYON Business School, Jiujiang University - Economics and Management School, HEC Montreal and Lehigh University
Downloads 92 (382,049)

Abstract:

Loading...

IT Strategy, Operational Agility, Operations Strategy, Multi-Method Approach

15.

Product Level Evidence of the Bullwhip Effect: Measurement, Aggregation and Impact

Number of pages: 40 Posted: 21 Dec 2016
Yuliang Oliver Yao, Yongrui Duan and Jiazhen Huo
Lehigh University, Tong Ji University and Tong Ji University
Downloads 80 (415,392)

Abstract:

Loading...

Bullwhip Effect; Supply Chain Management; Empirical Analysis

16.

Let Them Stay or Let Them Go? Online Retailer Pricing Strategy for Managing Stockouts

Production and Operations Management, Forthcoming
Number of pages: 33 Posted: 19 Jun 2020 Last Revised: 03 Aug 2022
Xingyue Luna Zhang, James A. Dearden and Yuliang Oliver Yao
University of Washington Tacoma, Lehigh University and Lehigh University
Downloads 54 (507,205)

Abstract:

Loading...

Online Retailing, Pricing, Stockouts

17.

Redemption, Exposure, and Spillover Effects of Electronic Coupons: An Empirical Analysis

Number of pages: 52 Posted: 14 Jun 2018 Last Revised: 13 Aug 2020
Chencheng Fang, Yuliang Oliver Yao and Jiantong Zhang
Tong Ji University, Lehigh University and Tong Ji University
Downloads 52 (515,694)

Abstract:

Loading...

Electronic Coupons, Exposure Effect, Redemption, Spillover Effect, Field Experiment

18.

Is College Education Still Enough? Explicating the Relationship between Information Technology and Human Labor

Posted: 04 Jun 2020
Lehigh University, California State University Fullerton, College of Business & Economics, Lehigh University and Neeley School of Business, TCU

Abstract:

Loading...

information technology, human labor, college education, IT investment, elasticity of substitution

19.

Inter-Firm Managerial Social Ties, IT Supplier Selection and IS Complexity

Posted: 08 Jul 2015 Last Revised: 22 Feb 2018
Ling Xue, Ke Yang and Yuliang Oliver Yao
Georgia State University, Lehigh University and Lehigh University

Abstract:

Loading...

IT Supplier, IS complexity, Social Embeddedness, Managerial Social Ties