Yuliang Oliver Yao

University of Delaware

Newark, DE 19711

United States

SCHOLARLY PAPERS

24

DOWNLOADS
Rank 22,918

SSRN RANKINGS

Top 22,918

in Total Papers Downloads

4,156

SSRN CITATIONS
Rank 27,480

SSRN RANKINGS

Top 27,480

in Total Papers Citations

36

CROSSREF CITATIONS

5

Scholarly Papers (24)

1.

When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream E-Commerce

Number of pages: 33 Posted: 26 Apr 2022
Xiaojing Feng, Ying Rong, Xin Tian, Mengmeng Wang and Yuliang Oliver Yao
Southwestern University of Finance and Economics, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, School of Economics and Management, University of Chinese Academy of Sciences, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and University of Delaware
Downloads 597 (84,362)

Abstract:

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Live social interaction, livestream e-commerce, persuasion effect, product returns

2.

Ration Gaming and the Bullwhip Effect

Number of pages: 31 Posted: 27 Sep 2015 Last Revised: 13 May 2018
Robert Bray, Yuliang Oliver Yao, Yongrui Duan and Jiazhen Huo
Kellogg School of Management, University of Delaware, Tongji University - School of Economics and Management and Tongji University
Downloads 573 (88,710)
Citation 6

Abstract:

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bullwhip effect; ration gaming; (s, S) inventory policies; dynamic discrete choice; empirical supply chain management; structural estimation.

3.

Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets

Number of pages: 52 Posted: 22 Nov 2006 Last Revised: 19 Jun 2014
Anindya Ghose and Yuliang Oliver Yao
New York University (NYU) - Leonard N. Stern School of Business and University of Delaware
Downloads 442 (121,644)
Citation 6

Abstract:

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Electronic Markets, Internet Commerce, Price Dispersion, Transaction Price, Consumer Surplus, Demand Estimation

4.

When Acquisition Spoils Retention: Selling Direct vs. Delegation under CRM

Management Science, 2011
Number of pages: 34 Posted: 16 Jun 2009 Last Revised: 18 Apr 2013
Yan Dong, Yuliang Oliver Yao and Haitao (Tony) Cui
University of South Carolina, University of Delaware and University of Minnesota - Twin Cities
Downloads 370 (149,067)

Abstract:

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customer acquisition, customer retention, customer value, customer relationship management, incentive mechanism

5.

Mobile Technology and Financial Service Bundling: A Structural Estimation of Mobile Money

Number of pages: 39 Posted: 01 Aug 2018
Yan Dong, Sining Song, Sriram Venkataraman and Yuliang Oliver Yao
University of South Carolina - Darla Moore School of Business, University of Maryland - Robert H. Smith School of Business, University of South Carolina and University of Delaware
Downloads 268 (209,639)
Citation 1

Abstract:

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Mobile Money, Mobile Technology, Demand Estimation

6.

Willingness to Pay for Status Signals in Online Luxury Markets

Number of pages: 30 Posted: 11 Mar 2020 Last Revised: 30 Aug 2021
Yue Yuan, Marybeth Deily and Yuliang Oliver Yao
Lehigh University - Department of Economics, Lehigh University - Department of Economics and University of Delaware
Downloads 203 (273,763)

Abstract:

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Willingness to Pay; Luxury Marketing; Online Markets

7.

Artificial Intelligence or Intelligence Augmentation? Unravelling the Debate through an Industry-Level Analysis

Number of pages: 39 Posted: 18 Jan 2019 Last Revised: 02 Apr 2019
Dawei (David) Zhang, Gang Peng and Yuliang Oliver Yao
Lehigh University, California State University Fullerton, College of Business & Economics and University of Delaware
Downloads 186 (296,228)

Abstract:

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information technology, human labor, artificial intelligence, intelligence augmentation, substitution, complementarity, elasticity of substitution

8.

Product Discovery and Consumer Search Routes: Evidence from a Mobile App

Number of pages: 46 Posted: 19 May 2023 Last Revised: 04 Jul 2023
University of Washington Tacoma, New York University - Stern School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Delaware
Downloads 175 (312,624)
Citation 2

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Consumer Search, Awareness, Product Discovery, Mobile Commerce, Apparel Industry

9.

Understanding the Relationship between IT Capabilities and Operational Agility: A Multi-Method Approach

Number of pages: 39 Posted: 01 Feb 2017 Last Revised: 05 Sep 2017
Yeming (Yale) Gong, Hongyi Mao, Ryad Titah and Yuliang Oliver Yao
EMLYON Business School, Jiujiang University - Economics and Management School, HEC Montreal and University of Delaware
Downloads 152 (352,608)

Abstract:

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IT Strategy, Operational Agility, Operations Strategy, Multi-Method Approach

10.

The Effect of Ownership and Financing on Firm's Inventory and Profitability: An Empirical Analysis

Number of pages: 33 Posted: 29 Dec 2015
Chun-Yu Ho, Ying Rong and Yuliang Oliver Yao
State University of New York (SUNY) - Department of Economics, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and University of Delaware
Downloads 152 (352,608)

Abstract:

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Inventory, Ownership Structure, Financial Markets, Emerging Markets

11.

Performance Variations in Order Fulfillment across Days of the Week: How IT-Enabled Procurement May Help

Number of pages: 37 Posted: 12 Jan 2010 Last Revised: 20 Jan 2017
Martin E. Dresner, Yuliang Oliver Yao and Kevin Zhu
University of Maryland, University of Delaware and University of California, San Diego
Downloads 148 (360,208)

Abstract:

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Electronic Markets, Supply Chain Performance, Monday Effect, Behavioral Operations

12.

Post-Promotion Redemption, Exposure, and Spillover Effects of Electronic Coupons: An Empirical Analysis

Forthcoming, Production and Operations Management
Number of pages: 44 Posted: 14 Jun 2018 Last Revised: 12 Sep 2022
University of Washington Tacoma, University of Delaware, Tongji University and Tongji University
Downloads 139 (378,614)

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Electronic Coupons, Exposure Effect, Redemption, Spillover Effect, Field Experiment

13.

When Less is More: Estimating the Effect of Product Variety on Retail Operational Performance

Number of pages: 39 Posted: 09 Jun 2017
Sam Houston State University, University of Delaware, Independent, Tongji University - School of Economics and Management and Tongji University
Downloads 135 (387,288)

Abstract:

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Product Variety, Inventory Management, Retail

14.

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels

Marketing Science, 34:5, 2015
Number of pages: 58 Posted: 31 Dec 2016 Last Revised: 03 Jan 2017
Yan Dong, Kefeng Xu, Haitao (Tony) Cui and Yuliang Oliver Yao
University of South Carolina, University of Texas at San Antonio, University of Minnesota - Twin Cities and University of Delaware
Downloads 128 (403,727)

Abstract:

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service failure prevention and recovery, stockouts, distribution channel governance

15.

Let Them Stay or Let Them Go? Online Retailer Pricing Strategy for Managing Stockouts

Production and Operations Management, Forthcoming
Number of pages: 33 Posted: 19 Jun 2020 Last Revised: 03 Aug 2022
Xingyue (Luna) Zhang, James A. Dearden and Yuliang Oliver Yao
University of Washington Tacoma, Lehigh University and University of Delaware
Downloads 127 (406,246)

Abstract:

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Online Retailing, Pricing, Stockouts

16.

Product Level Evidence of the Bullwhip Effect: Measurement, Aggregation and Impact

Number of pages: 40 Posted: 21 Dec 2016
Yuliang Oliver Yao, Yongrui Duan and Jiazhen Huo
University of Delaware, Tongji University - School of Economics and Management and Tongji University
Downloads 111 (449,118)

Abstract:

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Bullwhip Effect; Supply Chain Management; Empirical Analysis

17.

Eying Sales Gains with Virtual Try-On Technology: A Natural Experiment in Webrooming

Number of pages: 47 Posted: 15 Sep 2023 Last Revised: 22 Feb 2024
University of Maryland, John Molson School of Business, Concordia University, University of Maryland and University of Delaware
Downloads 77 (568,599)
Citation 1

Abstract:

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Virtual Try-on, Webrooming, Online Sales, Business Value of IT

18.

Pre-Login vs. Post-Login Search: Evidence from a Mobile Commerce Platform

Number of pages: 46 Posted: 01 May 2023 Last Revised: 14 Nov 2023
Lehigh University, University of Washington Tacoma, Lehigh University and University of Delaware
Downloads 63 (633,575)

Abstract:

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Pre-login Search, Post-login Search, Consumer Purchase, Electronic Commerce, Mobile Commerce

19.

The Version Effect of Apps and Operating Systems in Mobile Commerce

Forthcoming, Production and Operations Management
Number of pages: 39 Posted: 15 Jul 2020 Last Revised: 19 Sep 2022
Xingyue (Luna) Zhang, Ruomeng Cui and Yuliang Oliver Yao
University of Washington Tacoma, Emory University - Goizueta Business School and University of Delaware
Downloads 62 (638,651)
Citation 1

Abstract:

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Mobile Commerce, Mobile Shopping App, Mobile Operating System, Consumer Behavior

20.

Unraveling Cross Docking: Operations Performance, Demand Uncertainty, and Fulfillment Mechanism

Number of pages: 45 Posted: 21 Jul 2023
Yongrui Duan, Yuliang Oliver Yao, Xingyue (Luna) Zhang and Jiazhen Huo
Tongji University - School of Economics and Management, University of Delaware, University of Washington Tacoma and Tongji University
Downloads 25 (894,945)

Abstract:

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cross docking, warehousing, inventory, stockouts, empirical analysis

21.

Are Complements Really Complementary? An Empirical Structural Estimation of Consumer Purchase Behavior across Product Categories

Number of pages: 45 Posted: 06 Dec 2023
Xingyue (Luna) Zhang, Daisy Dai and Yuliang Oliver Yao
University of Washington Tacoma, Purdue University, Krannert School of Management and University of Delaware
Downloads 23 (913,608)

Abstract:

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Cross-Category Demand, Empirical Study, Structural Model, Price Elasticity, Stockout

22.

Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment Technology in Retail

Posted: 13 Aug 2020 Last Revised: 17 Jan 2023
Jia Gao, Ying Rong, Xin Tian and Yuliang Oliver Yao
Institute of Supply Chain Analytics, Dongbei University Finance and Economics, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, School of Economics and Management, University of Chinese Academy of Sciences and University of Delaware

Abstract:

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Facial Recognition, Technology Use, Retail, Empirical Analysis

23.

Is College Education Still Enough? Explicating the Relationship between Information Technology and Human Labor

Posted: 04 Jun 2020
Lehigh University, California State University Fullerton, College of Business & Economics, University of Delaware and Neeley School of Business, TCU

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information technology, human labor, college education, IT investment, elasticity of substitution

24.

Inter-Firm Managerial Social Ties, IT Supplier Selection and IS Complexity

Posted: 08 Jul 2015 Last Revised: 22 Feb 2018
Ling Xue, Ke Yang and Yuliang Oliver Yao
Georgia State University, Lehigh University and University of Delaware

Abstract:

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IT Supplier, IS complexity, Social Embeddedness, Managerial Social Ties