Yuliang Oliver Yao

Lehigh University

Professor

621 Taylor Street

Bethlehem, PA 18015

United States

SCHOLARLY PAPERS

18

DOWNLOADS
Rank 24,630

SSRN RANKINGS

Top 24,630

in Total Papers Downloads

2,478

SSRN CITATIONS
Rank 44,237

SSRN RANKINGS

Top 44,237

in Total Papers Citations

13

CROSSREF CITATIONS

3

Scholarly Papers (18)

1.

Ration Gaming and the Bullwhip Effect

Number of pages: 31 Posted: 27 Sep 2015 Last Revised: 13 May 2018
Robert Bray, Yuliang Oliver Yao, Yongrui Duan and Jiazhen Huo
Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS), Lehigh University, Tong Ji University and Tong Ji University
Downloads 469 (75,402)
Citation 6

Abstract:

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bullwhip effect; ration gaming; (s, S) inventory policies; dynamic discrete choice; empirical supply chain management; structural estimation.

2.

Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets

Number of pages: 52 Posted: 22 Nov 2006 Last Revised: 19 Jun 2014
Anindya Ghose and Yuliang Oliver Yao
New York University (NYU) - Leonard N. Stern School of Business and Lehigh University
Downloads 414 (87,301)
Citation 6

Abstract:

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Electronic Markets, Internet Commerce, Price Dispersion, Transaction Price, Consumer Surplus, Demand Estimation

3.

When Acquisition Spoils Retention: Selling Direct vs. Delegation under CRM

Management Science, 2011
Number of pages: 34 Posted: 16 Jun 2009 Last Revised: 18 Apr 2013
Yan Dong, Yuliang Oliver Yao and Tony Haitao Cui
University of South Carolina, Lehigh University and University of Minnesota - Twin Cities
Downloads 342 (108,614)

Abstract:

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customer acquisition, customer retention, customer value, customer relationship management, incentive mechanism

4.

Save Time or Save Face? The Social Presence Effect and Herding Effect in the Use of Facial Recognition Payment Technology in Retail

Number of pages: 51 Posted: 13 Aug 2020 Last Revised: 02 May 2021
Jia Gao, Ying Rong, Xin Tian and Yuliang Oliver Yao
Shanghai Jiaotong University, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, School of Economics and Management, University of Chinese Academy of Sciences and Lehigh University
Downloads 181 (203,970)

Abstract:

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Facial Recognition, Technology Use, Retail, Empirical Analysis

5.

Mobile Technology and Financial Service Bundling: A Structural Estimation of Mobile Money

Number of pages: 39 Posted: 01 Aug 2018
Yan Dong, Sining Song, Sriram Venkataraman and Yuliang Oliver Yao
University of South Carolina - Darla Moore School of Business, University of Tennessee, Knoxville - Haslam College of Business, University of South Carolina and Lehigh University
Downloads 162 (224,244)
Citation 1

Abstract:

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Mobile Money, Mobile Technology, Demand Estimation

6.

The Effect of Ownership and Financing on Firm's Inventory and Profitability: An Empirical Analysis

Number of pages: 33 Posted: 29 Dec 2015
Chun-Yu Ho, Ying Rong and Yuliang Oliver Yao
State University of New York (SUNY) - Department of Economics, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and Lehigh University
Downloads 127 (272,420)

Abstract:

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Inventory, Ownership Structure, Financial Markets, Emerging Markets

7.

Performance Variations in Order Fulfillment across Days of the Week: How IT-Enabled Procurement May Help

Number of pages: 37 Posted: 12 Jan 2010 Last Revised: 20 Jan 2017
Martin E. Dresner, Yuliang Oliver Yao and Kevin Zhu
University of Maryland, Lehigh University and University of California, San Diego
Downloads 113 (296,285)

Abstract:

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Electronic Markets, Supply Chain Performance, Monday Effect, Behavioral Operations

8.

Artificial Intelligence or Intelligence Augmentation? Unravelling the Debate through an Industry-Level Analysis

Number of pages: 39 Posted: 18 Jan 2019 Last Revised: 02 Apr 2019
Dawei (David) Zhang, Gang Peng and Yuliang Oliver Yao
Lehigh University, California State University Fullerton, College of Business & Economics and Lehigh University
Downloads 100 (322,173)

Abstract:

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information technology, human labor, artificial intelligence, intelligence augmentation, substitution, complementarity, elasticity of substitution

9.

When Less is More: Estimating the Effect of Product Variety on Retail Operational Performance

Number of pages: 39 Posted: 09 Jun 2017
Sam Houston State University, Lehigh University, Independent, Tong Ji University and Tong Ji University
Downloads 100 (322,173)

Abstract:

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Product Variety, Inventory Management, Retail

10.

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels

Marketing Science, 34:5, 2015
Number of pages: 58 Posted: 31 Dec 2016 Last Revised: 03 Jan 2017
Yan Dong, Kefeng Xu, Tony Haitao Cui and Yuliang Oliver Yao
University of South Carolina, University of Texas at San Antonio, University of Minnesota - Twin Cities and Lehigh University
Downloads 97 (328,536)

Abstract:

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service failure prevention and recovery, stockouts, distribution channel governance

11.

The Version Effect of Apps and Operating Systems in Mobile Commerce

Number of pages: 32 Posted: 15 Jul 2020 Last Revised: 26 Dec 2020
Xingyue Luna Zhang, Ruomeng Cui and Yuliang Oliver Yao
University of Washington Tacoma, Goizueta Business School, Emory University and Lehigh University
Downloads 90 (344,472)

Abstract:

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Mobile Commerce, Mobile Shopping App, Mobile Operating System, Consumer Behavior

12.

Understanding the Relationship between IT Capabilities and Operational Agility: A Multi-Method Approach

Number of pages: 39 Posted: 01 Feb 2017 Last Revised: 05 Sep 2017
Yeming (Yale) Gong, Hongyi Mao, Ryad Titah and Yuliang Oliver Yao
EMLYON Business School, Jiujiang University - Economics and Management School, HEC Montreal and Lehigh University
Downloads 82 (364,626)

Abstract:

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IT Strategy, Operational Agility, Operations Strategy, Multi-Method Approach

13.

Product Level Evidence of the Bullwhip Effect: Measurement, Aggregation and Impact

Number of pages: 40 Posted: 21 Dec 2016
Yuliang Oliver Yao, Yongrui Duan and Jiazhen Huo
Lehigh University, Tong Ji University and Tong Ji University
Downloads 75 (383,853)

Abstract:

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Bullwhip Effect; Supply Chain Management; Empirical Analysis

14.

Willingness to Pay for Status Signals in Online Luxury Markets

Number of pages: 39 Posted: 11 Mar 2020
Yue Yuan, Yuliang Oliver Yao and Marybeth Deily
Lehigh University - Department of Economics, Lehigh University and Lehigh University - Department of Economics
Downloads 53 (457,212)

Abstract:

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Willingness to Pay; Luxury Marketing; Online Markets

15.

Redemption, Exposure, and Spillover Effects of Electronic Coupons: An Empirical Analysis

Number of pages: 52 Posted: 14 Jun 2018 Last Revised: 13 Aug 2020
Chencheng Fang, Yuliang Oliver Yao and Jiantong Zhang
Tong Ji University, Lehigh University and Tong Ji University
Downloads 39 (517,054)

Abstract:

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Electronic Coupons, Exposure Effect, Redemption, Spillover Effect, Field Experiment

16.

Let Them Stay or Let Them Go? Online Retailer Pricing Strategy for Managing Stockouts

Number of pages: 51 Posted: 19 Jun 2020
James A. Dearden, Yuliang Oliver Yao and Xingyue Luna Zhang
Lehigh University, Lehigh University and University of Washington Tacoma
Downloads 34 (542,038)

Abstract:

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Online Retailer, Pricing Strategy, Stockout

17.

Is College Education Still Enough? Explicating the Relationship between Information Technology and Human Labor

Posted: 04 Jun 2020
Lehigh University, California State University Fullerton, College of Business & Economics, Lehigh University and Neeley School of Business, TCU

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information technology, human labor, college education, IT investment, elasticity of substitution

18.

Inter-Firm Managerial Social Ties, IT Supplier Selection and IS Complexity

Posted: 08 Jul 2015 Last Revised: 22 Feb 2018
Ling Xue, Ke Yang and Yuliang Oliver Yao
Georgia State University, Lehigh University and Lehigh University

Abstract:

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IT Supplier, IS complexity, Social Embeddedness, Managerial Social Ties