Craig M Bergez

Porter Hedges LLP

Partner

1000 Main St.

Houston, TX 77002

United States

http://www.porterhedges.com

University of Houston Law Center

Adjunct Professor

4604 Calhoun Road

Houston, TX 77204-6060

United States

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Scholarly Papers (1)

1.

Disposable Personal Goodwill, Frosty the Snowman, and Martin Ice Cream All Melt Away in the Bright Sunlight of Analysis

91 Nebraska Law Review 170 (2012), U of Houston Law Center No. 2011-A-10
Number of pages: 45 Posted: 16 Dec 2011 Last Revised: 20 Feb 2015
Bret Wells and Craig M Bergez
University of Houston Law Center and Porter Hedges LLP
Downloads 332 (67,604)

Abstract:

Martin Ice Cream, intangibles, marketing intangibles, goodwill, personal goodwill, residual goodwill