Alok Gupta

affiliation not provided to SSRN

No Address Available

SCHOLARLY PAPERS

1

DOWNLOADS
Rank 48,100

SSRN RANKINGS

Top 48,100

in Total Papers Downloads

823

CITATIONS
Rank 19,472

SSRN RANKINGS

Top 19,472

in Total Papers Citations

24

Scholarly Papers (1)

1.

When Do Purchase Intentions Predict Sales?

Number of pages: 47 Posted: 21 Nov 2006
Vicki Morwitz, Joel Steckel and Alok Gupta
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 823 (28,246)
Citation 25

Abstract:

Loading...

Purchase intentions, Sales Forecasting, Meta-Analysis, Marketing Research