Alok Gupta

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When Do Purchase Intentions Predict Sales?

Number of pages: 47 Posted: 21 Nov 2006
Vicki Morwitz, Joel Steckel and Alok Gupta
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
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Abstract:

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Purchase intentions, Sales Forecasting, Meta-Analysis, Marketing Research