Eamon Fitzgerald

Trinity College (Dublin)

2-3 College Green

Dublin, Leinster

Ireland

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

RFID - Buzz or Bust? Will Radio Frequency Identification Technology Follow in the Footsteps of its Ill-Fated Predecessor CRM?

Number of pages: 4 Posted: 26 Mar 2007
Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin), Trinity College (Dublin) - School of Business Studies and Trinity College Dublin - The University of Dublin
Downloads 278 (108,727)

Abstract:

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Radio Frequency Identification (RFID), Customer Relationship Management (CRM), Relationship Marketing, Information & Data Management, Technology-Assimilation