Dante M. Pirouz

University of Western Ontario - The Richard Ivey School of Business

Assistant Professor

1151 Richmond Street North

London, Ontario N6A 3K7

Canada

http://www.dantepirouz.com

  • University of Western Ontario - The Richard Ivey School of Business

SCHOLARLY PAPERS

7

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Top 25,108

in Total Papers Downloads

4,195

TOTAL CITATIONS

70

Scholarly Papers (7)

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1.

An Overview of Partial Least Squares

Number of pages: 16 Posted: 28 Jun 2010
Dante M. Pirouz
University of Western Ontario - The Richard Ivey School of Business
Downloads 2,562 (11,336)
Citation 64

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partial least squares, structural equation modeling, lisrel, methods, soft modeling

2.

From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumptive Behaviours

Number of pages: 9 Posted: 14 Feb 2013
Aditi Grover, Michael A. Kamins, Ingrid Martin, Scott Davis, Kelly Haws, Ann M. Mirabito, Sayantani Mukherjee, Dante M. Pirouz and Justine Rapp
Plymouth State College, State University of New York (SUNY), Stony Brook, California State University, Long Beach, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Western Ontario - The Richard Ivey School of Business and University of Nebraska at Lincoln
Downloads 1,001 (47,110)
Citation 4

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behavioral addiction

3.

Culture, Globalization, and Stock Price Volatility

Number of pages: 48 Posted: 28 Jun 2010
John L. Graham and Dante M. Pirouz
University of California, Irvine - Paul Merage School of Business and University of Western Ontario - The Richard Ivey School of Business
Downloads 369 (165,855)

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pricing, stock market, international, culture, volatility, globalization, linguistics, investor behavior

4.

On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues

Journal of Business Research, Vol. 66, August 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2443794
Number of pages: 8 Posted: 01 Jun 2014
Ingrid Martin, Michael A. Kamins, Dante M. Pirouz, Scott Davis, Kelly Haws, Ann M. Mirabito, Sayantani Mukherjee, Justine Rapp and Aditi Grover
California State University, Long Beach, State University of New York (SUNY), Stony Brook, University of Western Ontario - The Richard Ivey School of Business, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Nebraska at Lincoln and Plymouth State College
Downloads 104 (526,959)
Citation 1

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Addiction, marketing cues, maladaptive consumption, self-control, harmful consequences

5.

The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents

Journal of Consumer Psychology, 25, 3 (2015) 519–529
Number of pages: 11 Posted: 16 Dec 2015
Todd Pezzuti, Dante M. Pirouz and Cornelia Pechmann
University of Adolfo Ibañez, University of Western Ontario - The Richard Ivey School of Business and University of California Irvine
Downloads 92 (571,458)
Citation 1

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child consumers, social influence, public policy, advertising, ideal self, self-concept

6.

Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Evaluation

Leonhardt, J. M., Catlin, J., & Pirouz, D. (2015). Is your product facing the ad’s center? Facing direction affects processing fluency and evaluation. Journal of Advertising, 44(4), 315-325.
Number of pages: 12 Posted: 03 Feb 2016
James M. Leonhardt, Jesse R Catlin and Dante M. Pirouz
New Mexico State University - Department of Marketing, California State University, Sacramento and University of Western Ontario - The Richard Ivey School of Business
Downloads 67 (682,337)

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7.

The Dark Side of Product Attachment: Reactivity of Users and Non-Users to Addictive Product Advertising

Posted: 29 Jun 2010
Dante M. Pirouz
University of Western Ontario - The Richard Ivey School of Business

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fmri, cognitive resource depletion, addiction, cigarettes, advertising