Dante M. Pirouz

University of Western Ontario - The Richard Ivey School of Business

Assistant Professor

1151 Richmond Street North

London, Ontario N6A 3K7

Canada

http://www.dantepirouz.com

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 31,468

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Top 31,468

in Total Papers Downloads

1,525

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (7)

1.

An Overview of Partial Least Squares

Number of pages: 16 Posted: 28 Jun 2010
Dante M. Pirouz
University of Western Ontario - The Richard Ivey School of Business
Downloads 806 (31,123)
Citation 13

Abstract:

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partial least squares, structural equation modeling, lisrel, methods, soft modeling

2.

From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumptive Behaviours

Number of pages: 9 Posted: 14 Feb 2013
Plymouth State College, State University of New York (SUNY), Stony Brook, California State University, Long Beach, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Western Ontario - The Richard Ivey School of Business and University of Nebraska at Lincoln
Downloads 365 (85,232)
Citation 1

Abstract:

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behavioral addiction

3.

Culture, Globalization, and Stock Price Volatility

Number of pages: 48 Posted: 28 Jun 2010
John L. Graham and Dante M. Pirouz
University of California, Irvine - Paul Merage School of Business and University of Western Ontario - The Richard Ivey School of Business
Downloads 211 (151,526)

Abstract:

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pricing, stock market, international, culture, volatility, globalization, linguistics, investor behavior

4.

The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents

Journal of Consumer Psychology, 25, 3 (2015) 519–529
Number of pages: 11 Posted: 16 Dec 2015
Todd Pezzuti, Dante M. Pirouz and Cornelia Pechmann
University of Chile, University of Western Ontario - The Richard Ivey School of Business and University of California Irvine
Downloads 64 (361,492)
Citation 1

Abstract:

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child consumers, social influence, public policy, advertising, ideal self, self-concept

5.

On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues

Journal of Business Research, Vol. 66, August 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2443794
Number of pages: 8 Posted: 01 Jun 2014
California State University, Long Beach, State University of New York (SUNY), Stony Brook, University of Western Ontario - The Richard Ivey School of Business, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Nebraska at Lincoln and Plymouth State College
Downloads 54 (392,826)

Abstract:

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Addiction, marketing cues, maladaptive consumption, self-control, harmful consequences

6.

Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Evaluation

Leonhardt, J. M., Catlin, J., & Pirouz, D. (2015). Is your product facing the ad’s center? Facing direction affects processing fluency and evaluation. Journal of Advertising, 44(4), 315-325.
Number of pages: 12 Posted: 03 Feb 2016
James M. Leonhardt, Jesse R Catlin and Dante M. Pirouz
New Mexico State University - Department of Marketing, California State University, Sacramento and University of Western Ontario - The Richard Ivey School of Business
Downloads 25 (516,315)

Abstract:

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7.

The Dark Side of Product Attachment: Reactivity of Users and Non-Users to Addictive Product Advertising

Posted: 29 Jun 2010
Dante M. Pirouz
University of Western Ontario - The Richard Ivey School of Business

Abstract:

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fmri, cognitive resource depletion, addiction, cigarettes, advertising