Paromita Goswami

Shiv Nadar University

NH-91, Village- Chithera, Tehsil-Dadri,

Dist. Gautam Buddha Nagar, UP

Gautam Buddha Nagar, Uttar Pradesh

India

SCHOLARLY PAPERS

12

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Scholarly Papers (12)

1.

Would Kiranas in Urban India Survive the Modern Trade Onslaught? Insight from Efficiency Perspective

Number of pages: 2 Posted: 29 Jan 2009
Paromita Goswami
Shiv Nadar University
Downloads 383 (83,566)
Citation 1

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efficiency, grocery retailing, unorganized versus organized, India

2.

Who Are the Victims of Gender Discrimination in the Choice of Stream of Education: Boys or Girls? A Study on Undergraduate Bengali Students of West Bengal, India

Number of pages: 21 Posted: 10 May 2007
Paromita Goswami and Suvarna Sen
Shiv Nadar University and Institute of Chartered Financial Analysts of India (ICFAI) - IBS - Hyderabad
Downloads 224 (148,248)

Abstract:

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gender discrimination, choice of stream, undergraduate, bengali

3.

Viability of Marketing Apparel Made of Lyocell Fabric: A Case Study on India

Number of pages: 14 Posted: 30 Apr 2007
Paromita Goswami
Shiv Nadar University
Downloads 190 (172,786)

Abstract:

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4.

Perceptual Defense of HIV and AIDS Advertisement: A Study on Youth of India

Number of pages: 19 Posted: 03 May 2007 Last Revised: 25 Mar 2008
Mridula S. Mishra and Paromita Goswami
Indian Institue of Foreign Trade and Shiv Nadar University
Downloads 187 (175,291)

Abstract:

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HIV and AIDS, Advertising, media choice, perceptual defense

5.

‘Wings to Fly’- But to Where? Menstrual Hygiene, Marketization and Vulnerability Among Subaltern Women in India

Number of pages: 18 Posted: 03 Apr 2016
Subhasis Ray, Paromita Goswami and Partha Sarathi Roy
Xavier Institute of Management, Shiv Nadar University and Shiv Nadar University
Downloads 163 (198,663)
Citation 1

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Marketization, subaltern, Indian, menstrual hygiene

6.

From Recall to Redressal: A Deconstructional Content Analysis of the Buladi HIV/AIDS Campaign in West Bengal

Number of pages: 31 Posted: 03 May 2007
Arna Seal, Paromita Goswami and Mridula S. Mishra
Institute of Chartered Financial Analysts of India (ICFAI) - IBS - Hyderabad, Shiv Nadar University and Indian Institue of Foreign Trade
Downloads 141 (222,801)

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7.

God, Salvation, Terrorism: Deconstructing the Subconscious Motives in Christian-Muslim Narratives to Build Peace

Number of pages: 51 Posted: 02 Jul 2013 Last Revised: 16 Jun 2014
Paromita Goswami
Shiv Nadar University
Downloads 127 (241,803)

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Religious Terrorism, Peace Psychology, Christian-Muslim relationship, ZMET, Deep Metaphors

8.

Can Non-Violence Be Promoted to Stop Terrorism?

2010 International Marketing Conference at Indian Institute of Management Calcutta
Number of pages: 11 Posted: 26 Nov 2010 Last Revised: 25 Dec 2010
Paromita Goswami
Shiv Nadar University
Downloads 78 (334,650)

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9.

Cathartic Masculinity in North India and Alternative Meanings of Consumption

Number of pages: 24 Posted: 27 Mar 2016
Himadri Roy Chaudhuri and Paromita Goswami
International Management Institute (IMI) - International Management Institute, Kolkata and Shiv Nadar University
Downloads 32 (494,227)

Abstract:

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Masculinity, North India, Symbolic Consumption

10.

Resisting Indoctrination to Violence by Religion-Based Terror Groups with Social Marketing

Posted: 27 Mar 2010 Last Revised: 01 Aug 2013
Paromita Goswami
Shiv Nadar University

Abstract:

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Terrorism, Religion-based violence, social marketing

11.

Is the Urban Indian Consumer Ready for Environment-Friendly Apparel?

Posted: 02 Apr 2008
Paromita Goswami
Shiv Nadar University

Abstract:

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Environment-friendly apparel, India, Segment, Types of Apparel, Environmental Issues, Communication

12.

Would Indian Consumers Move from Kirana Stores to Organized Retailers When Shopping for Groceries?

Posted: 30 Apr 2007
Paromita Goswami and Mridula S. Mishra
Shiv Nadar University and Indian Institue of Foreign Trade

Abstract:

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organized retail, kirana, india, grocery