Xiaoyang Deng

Independent

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Scholarly Papers (1)

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A Meditation on Mediation: Evidence that Structural Equations Models Perform Better than Regressions

Journal of Consumer Psychology, 17 (2), 140-154, 2007

Number of pages: 15 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016

Dawn Iacobucci, Dawn Iacobucci, Neela Saldanha and Xiaoyang Deng

Vanderbilt University - MarketingVanderbilt University - Marketing, Independent and Independent

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