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Karthik Kannan
University of Arizona
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Fleeting or Lasting Success? Unlocking the Power Durability of Live Commerce
Number of pages: 36
Posted: 08 Jan 2025
Yipu Deng
,
Jinyang Zheng
,
Guoxin Li
,
Weilong Wang
and Karthik Kannan
HKU Business School, The University of Hong Kong, Purdue University - Krannert School of Management, Harbin Institute of Technology, University of California, Berkeley and University of Arizona
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Abstract:
Live Streaming, E-commerce, Quasi-experiment, Temporal Pattern
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