Robert J. Thomas

McDonough School of Business

Professor of Marketing

37th and O Streets NW

Washington, DC 20057

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 43,796

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Top 43,796

in Total Papers Downloads

736

CITATIONS

0

Scholarly Papers (3)

1.

Organizational Buying Behavior: Where We Have Been and Where We Need to Go

Darden Business School Working Paper No. 1993207, Georgetown McDonough School of Business Research Paper No. 2012-05
Number of pages: 29 Posted: 29 Jan 2012
Robert E. Spekman and Robert J. Thomas
University of Virginia - Darden School of Business and McDonough School of Business
Downloads 351 (59,076)

Abstract:

Business-to-Business marketing, organizational buying behavior, B2B marketing strategy

2.

Symbiotic Innovation: Getting the Most Out of Collaboration

Evolution of Innovation Management: New Ways for Innovations in an International Context, Alexander Brem & Eric Viardot, eds., Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-14
Number of pages: 42 Posted: 20 Jun 2012 Last Revised: 01 Nov 2012
Robert J. Thomas and Yoram Jerry Wind
McDonough School of Business and University of Pennsylvania - Marketing Department
Downloads 242 (87,794)

Abstract:

Symbiotic innovation, collaboration, co-creation, open innovation, customer-driven innovation, network orchestration

3.

Multistage Market Segmentation: An Exploration of B2B Segment Alignment

Journal of Business & Industrial Marketing, Volume 31, Issue 7, 2016, Georgetown McDonough School of Business Research Paper No. 2838873
Number of pages: 31 Posted: 16 Sep 2016
Robert J. Thomas
McDonough School of Business
Downloads 0 (307,934)

Abstract:

multistage marketing, multistage market segmentation, market segment alignment, business-to-business segmentation