Lalin Anik

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty-research/directory/lalin-anik/

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 1,864

SSRN RANKINGS

Top 1,864

in Total Papers Downloads

15,892

CITATIONS

2

Scholarly Papers (5)

1.

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

Harvard Business School Marketing Unit Working Paper No. 10-012
Number of pages: 23 Posted: 10 Aug 2009
University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology
Downloads 15,884 (163)
Citation 2

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2.

A General Theory of Coolness

Darden Case No. UVA-M-0953
Number of pages: 10 Posted: 28 Aug 2017
Lalin Anik, Johnny Miles and Ryan Hauser
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 6 (567,785)
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theory of cool, brand management, consumer behavior, autonomy, authenticity, attitude, association, marketing strategy

3.

Globalgiving

Darden Case No. UVA-M-0938
Number of pages: 17 Posted: 30 May 2017 Last Revised: 18 Dec 2017
University of Virginia - Darden School of Business, University of Virginia - Darden Graduate School of Business and affiliation not provided to SSRN
Downloads 2 (593,925)
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charity, nonprofit, video, nonprofit management, crowdfunding, donor retention, field experiments, new business solutions, behavioral economics

4.
Downloads 0 (621,298)

Experimentation Caselets

Darden Case No. UVA-M-0951
Number of pages: 4 Posted: 14 Aug 2017 Last Revised: 12 Jan 2018
Lalin Anik and Ryan Hauser
University of Virginia - Darden School of Business and affiliation not provided to SSRN
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experimentation, data analysis, field experiments, online studies, experimental design, marketing strategy, marketing tactics, management by intuition, advertising, nonprofits

Experimentation Caselets

Darden Case No. UVA-M-0951
Number of pages: 4 Posted: 14 Aug 2017
Lalin Anik and Ryan Hauser
University of Virginia - Darden School of Business and affiliation not provided to SSRN
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experimentation, data analysis, field experiments, online studies, experimental design, marketing strategy, marketing tactics, management by intuition, advertising, nonprofits

5.

From Heineken with Love: James Bond Product Promotion

Darden Case No. UVA-M-0952
Number of pages: 10 Posted: 14 Aug 2017 Last Revised: 12 Jan 2018
Lalin Anik and Johnny Miles
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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brand management, product placement, promotion, theory of cool, entertainment industry, marketing strategy, James Bond, beer, vodka, Heineken, Aston Martin