Taylan Yalcin

Independent

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SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Executive Summary: Never Mind the Complements, Where's the Value?

Business Strategy Review, Vol. 24, Issue 2, pp. 79-79, 2013
Number of pages: 1 Posted: 15 May 2013
London Business School - Department of Marketing, Arison School of Business, Harvard Business School - Marketing Unit and Independent
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2.

Complementary Goods: Creating, Capturing, and Competing for Value

Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Posted: 13 Nov 2013
Independent, Harvard Business School - Marketing Unit, London Business School - Department of Marketing and Arison School of Business

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complementary goods, product quality, royalty fees, competition, game theory