Neeraj Bharadwaj

Independent

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Consumer Response to and Choice of Customized versus Standardized Systems

McCombs Research Paper Series No. MKT-04-09
Number of pages: 47 Posted: 19 May 2009 Last Revised: 10 Aug 2009
Neeraj Bharadwaj, Rebecca Walker Reczek and Frenkel Ter Hofstede
Independent, Ohio State University (OSU) - Department of Marketing and Logistics and University of Texas at Austin - Red McCombs School of Business
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Abstract:

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Bundling, consumer behavior, customization, preferences, marketing strategy, solution selling, and systems selling

2.

Pricing Strategies for Augmented Products: The Value of Integration and Customization

Posted: 06 Dec 2006
Neeraj Bharadwaj and Frenkel Ter Hofstede
Independent and University of Texas at Austin - Red McCombs School of Business

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industrial marketing, marketing strategy, pricing research, complementary product pricing