P.C. Verhoef

affiliation not provided to SSRN

No Address Available

SCHOLARLY PAPERS

2

DOWNLOADS

378

SSRN CITATIONS
Rank 39,912

SSRN RANKINGS

Top 39,912

in Total Papers Citations

3

CROSSREF CITATIONS

16

Scholarly Papers (2)

Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers

ERIM Report Series Reference No. ERS-2007-018-MKT
Number of pages: 43 Posted: 12 Apr 2007
R. Prins and P.C. Verhoef
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 266 (144,321)

Abstract:

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Competitive advertising, E-services, Hazard model, New product adoption, Telecommunications

2.
Downloads 112 (233,938)
Citation 12

The Quest for Citations: Drivers of Article Impact

ERIM Report Series Reference No. ERS-2006-061-MKT
Number of pages: 55 Posted: 23 Dec 2006
S. Stremersch, I. Verniers and P.C. Verhoef
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 112 (305,933)

Abstract:

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Impact, Citation Analysis, Referencing, Scientometrics, Cite