Sandeep R. Chandukala

Indiana University - Kelley School of Business - Department of Marketing

Asst. Prof

Kelley School of Business

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

9

DOWNLOADS
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in Total Papers Downloads

2,262

SSRN CITATIONS
Rank 49,119

SSRN RANKINGS

Top 49,119

in Total Papers Citations

0

CROSSREF CITATIONS

12

Scholarly Papers (9)

1.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,210 (18,613)

Abstract:

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Direct utility models, discrete and continuous choice, Bayesian analysis

2.

Bayesian Analysis of Hierarchical Effects

Fisher College of Business Working Paper
Number of pages: 34 Posted: 04 Jun 2008 Last Revised: 12 May 2014
Sandeep R. Chandukala, Jeffrey Dotson, Jeff D. Brazell and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Brigham Young University - Marriott School, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 299 (113,910)

Abstract:

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Hierarchical Bayes, mediation analysis, structural heterogeneity, variable selection

3.

Identifying Unmet Demand

Fisher College of Business Working Paper No. 1564290
Number of pages: 40 Posted: 05 Mar 2010
Sandeep R. Chandukala, Yancy Edwards and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, affiliation not provided to SSRN and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 208 (163,661)

Abstract:

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Heterogeneous variable selection, conjoint analysis, Bayesian hierarchical model

4.

Intermediate Media Effects

Fisher College of Business Working Paper
Number of pages: 37 Posted: 08 Jul 2007
Sandeep R. Chandukala, Jeffrey Dotson, Jeff D. Brazell and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Brigham Young University - Marriott School, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 168 (198,400)

Abstract:

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Hierarchical Bayes, structural heterogeneity, variable selection, mediation analysis

5.

Role of Motivating Wants in a Hierarchical Network Model for Advertising

Number of pages: 41 Posted: 07 Dec 2006
Sandeep R. Chandukala, H. Rao Unnava and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 168 (198,400)

Abstract:

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Advertising Effectiveness, Consumer Needs

6.

Modeling Brand Correlation Through Iterative Sparsity Search

Kelley School of Business Research Paper No. 15-32
Number of pages: 33 Posted: 30 Jan 2015
Qiong Zhang, Yongjia Song, Qing Liu, Sandeep R. Chandukala and Peter Qian
Virginia Commonwealth University (VCU) - College of Humanities & Sciences, Virginia Commonwealth University (VCU) - College of Humanities & Sciences, University of Wisconsin-Madison, Indiana University - Kelley School of Business - Department of Marketing and University of Wisconsin - Madison
Downloads 70 (365,844)
Citation 1

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Multivariate spatial processes; Graphical Lasso; Brand performance prediction; Consumer packaged goods.

7.

A Threshold Model for Respondent Heterogeneity

Number of pages: 22 Posted: 05 Mar 2010
Sandeep R. Chandukala, S. Long-Tolbert and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, University of Toledo, Marketing and International Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 68 (371,638)

Abstract:

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Threshold model, mixture distribution, service wait times, drivers of service quality

8.

Modeling and Optimizing the Performance of Experiential Events

Number of pages: 36 Posted: 05 Oct 2014
Qing Liu, Sandeep R. Chandukala and Jeffrey P. Dotson
University of Wisconsin-Madison, Indiana University - Kelley School of Business - Department of Marketing and Brigham Young University
Downloads 40 (471,070)

Abstract:

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Experiential events, In-Store Sampling, Marketing Mix Modeling, Information Ratio, Spatial Models.

9.

Exchange and Refund of Complementary Products

Marketing Letters, Forthcoming, Kelley School of Business Research Paper No. 15-75
Number of pages: 15 Posted: 11 Oct 2015
Yoonju Han, Sandeep R. Chandukala and Hai Che
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business
Downloads 31 (513,295)

Abstract:

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Product return, Product exchange and refund, Umbrella branding, Nested logit, Multinomial logit