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first mover advantage, technological capabilities, industry evolution, firm survival, timing of entry
Product Design, Ergonomics, New Products, Mixed Models, Auto Industry
Brand repurchase; Retailing; Brand performance; Geographic variation; HLM; Multi-level models; Gasoline; Marketing strategy
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Knowledge management, Manufacturing industries, Startups, Closing firms, Firm survival, Firm size, Opportunity development, Innovation process, Environment
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