Maria Rasheed

Virtual University of Pakistan

M.A. Jinnah Campus

Defence Road, off Raiwind Road

Lahore, 54000

Pakistan

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From Corporate Responsibility to Consumer Preference: How CSR Initiatives Drive Sustainable Choices Among Banking Consumers

Number of pages: 26 Posted: 03 Dec 2024

Wang Muyang, Maria Rasheed, Jae Han Min, Wansoo Kim and Ubaldo Comite

Lianyungang Normal College, Virtual University of Pakistan, Korea Maritime Institute, Gachon University and affiliation not provided to SSRN

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