Minette E. Drumwright

affiliation not provided to SSRN

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The New Marketing Myopia

INSEAD Working Paper No. 2009/08/Insead Social Innovation Centre
Number of pages: 30 Posted: 03 Feb 2009 Last Revised: 06 Apr 2009
N. Craig Smith, Minette E. Drumwright and Mary C. Gentile, Ph.D.
INSEAD, affiliation not provided to SSRN and Consultant
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Citation 5

Abstract:

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Marketing Myopia, Stakeholders, Corporate Social Responsibility, Marketing and Society