Minette E. Drumwright

Aspen Institute

Aspen, CO 81611

United States

SCHOLARLY PAPERS

2

DOWNLOADS

2

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Social Responsibility and Event-Sponsor Portfolio Fit: Positive Outcomes for Events and Brand Sponsors

European Journal of Marketing. 53(2), 138-163 (2019)
Number of pages: 47 Posted: 03 Oct 2019
Angeline Close Scheinbaum, Russell Lacey and Minette E. Drumwright
University of Texas at Austin, Xavier University and Aspen Institute
Downloads 2 (644,260)

Abstract:

Loading...

CSR, sponsorship, marketing, branding, consumer behavior, WOM, affect transfer, social identity, sports marketing, cycling, structural equation modeling, sponsor-event fit

2.

Advertising Ethics: Reasons, Rationalizations, Biases, and Heuristics

Posted: 13 Dec 2006
Minette E. Drumwright and CasePlace .org
Aspen Institute and Aspen Institute

Abstract:

Loading...