1 Rue du Maréchal Juin
Mont Saint Aignan Cedex, 76825
France
Neoma Business School
influencer marketing, green advertising, social media marketing, ELM, product attitude
Social media advertising, Green advertising, Platform intimacy, Self-presentation, Advertising effectiveness
Food and health decision making, perceived aesthetics, health consciousness, human care
social intimacy, social identity theory, sustainability, personal branding on social media