Jiming Wu

Neoma Business School

1 Rue du Maréchal Juin

Mont Saint Aignan Cedex, 76825

France

SCHOLARLY PAPERS

4

DOWNLOADS

24

TOTAL CITATIONS

0

Scholarly Papers (4)

1.

Advertising Green Products on Brand's Official Social Media Accounts or Mega-Influencer Accounts?

Number of pages: 42 Posted: 07 Jan 2025
affiliation not provided to SSRN, Neoma Business School, Grenoble Ecole de Management - ESC Grenoble and affiliation not provided to SSRN
Downloads 20 (1,082,171)

Abstract:

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influencer marketing, green advertising, social media marketing, ELM, product attitude

2.

Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media

Number of pages: 35 Posted: 03 Feb 2025
Neoma Business School, NEOMA Business School, Macquarie University, Macquarie Business School and ICN Business School
Downloads 4 (1,264,396)

Abstract:

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Social media advertising, Green advertising, Platform intimacy, Self-presentation, Advertising effectiveness

3.

Beyond Beauty: Exploring the Primacy of Freshness in Consumer Selection of Natural Fresh Foods

Posted: 05 Feb 2025
Neoma Business School, NEOMA Business School, Shanghai University of International Business and Economics and Shanghai University of International Business and Economics

Abstract:

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Food and health decision making, perceived aesthetics, health consciousness, human care

4.

Social Likes on Greenness: The Effect of Platform Intimacy on the Needs for Social Identities

Posted: 05 Feb 2025
Jiming Wu, Yiping (Amy) Song and Shuyi Hao
Neoma Business School, NEOMA Business School and ICN Business School

Abstract:

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social intimacy, social identity theory, sustainability, personal branding on social media