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Kexin Yan
Shanghai University of International Business and Economics
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Beyond Beauty: Exploring the Primacy of Freshness in Consumer Selection of Natural Fresh Foods
Posted: 05 Feb 2025
Jiming Wu
,
Yiping (Amy) Song
,
Peng Zuo
and Kexin Yan
Neoma Business School, NEOMA Business School, Shanghai University of International Business and Economics and Shanghai University of International Business and Economics
Abstract:
Food and health decision making, perceived aesthetics, health consciousness, human care
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