Nico Neumann

Melbourne Business School

200 Leicester Street

Carlton, Victoria 3053 3186

Australia

SCHOLARLY PAPERS

1

DOWNLOADS

2,776

SSRN CITATIONS

11

CROSSREF CITATIONS

5

Scholarly Papers (1)

1.

How Effective Is Third-Party Consumer Profiling and Audience Delivery?: Evidence from Field Studies

Forthcoming in Marketing Science - Frontiers
Number of pages: 33 Posted: 16 Jul 2018 Last Revised: 14 Jun 2019
Melbourne Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and BurstSMS
Downloads 2,776 (5,499)
Citation 18

Abstract:

Loading...

Consumer Profiling, Programmatic Advertising, Targeting, Segmentation, Big Data