Nico Neumann

Melbourne Business School

200 Leicester Street

Carlton, Victoria 3053 3186

Australia

SCHOLARLY PAPERS

2

DOWNLOADS

5,651

SSRN CITATIONS

24

CROSSREF CITATIONS

5

Scholarly Papers (2)

1.

How Effective Is Third-Party Consumer Profiling and Audience Delivery?: Evidence from Field Studies

Forthcoming in Marketing Science - Frontiers
Number of pages: 33 Posted: 16 Jul 2018 Last Revised: 14 Jun 2019
Melbourne Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and BurstSMS
Downloads 4,308 (4,464)
Citation 32

Abstract:

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Consumer Profiling, Programmatic Advertising, Targeting, Segmentation, Big Data

2.

Is First- or Third-Party Audience Data More Effective For Reaching The `Right' Customers? The Case of IT Decision-Makers

Forthcoming - Quantitative Marketing and Economics
Number of pages: 63 Posted: 17 May 2022 Last Revised: 14 Sep 2023
Melbourne Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS), Hewlett-Packard and Hewlett-Packard
Downloads 1,343 (28,196)

Abstract:

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Digital targeting, user profiling, data brokers, third-party data