Vili Lehdonvirta

University of Oxford - Oxford Internet Institute

Research Fellow

1 St. Giles

University of Oxford

Oxford, Oxfordshire OX1 3JS

United Kingdom

http://www.oii.ox.ac.uk

SCHOLARLY PAPERS

30

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6,694

CITATIONS
Rank 23,962

SSRN RANKINGS

Top 23,962

in Total Papers Citations

11

Scholarly Papers (30)

1.

Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods

International Journal of Business Science & Applied Management, Vol. 5, No. 1, pp. 14-29, 2010
Number of pages: 16 Posted: 31 Aug 2009
Juho Hamari and Vili Lehdonvirta
School of Information Science, University of Tampere and University of Oxford - Oxford Internet Institute
Downloads 1,930 (7,016)
Citation 2

Abstract:

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online games, social networking, virtual world, virtual goods, business model, sustainability, captology

2.

Virtual Economics: Applying Economics to the Study of Game Worlds

Proceedings of the 2005 Conference on Future Play (Future Play 2005), Lansing, MI, October 13-15, 2005
Number of pages: 6 Posted: 27 Jun 2010
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 859 (24,983)
Citation 1

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virtual economy, virtual currency, virtual goods, virtual world, MMO, MMORPG

3.

Real-Money Trade of Virtual Assets: New Strategies for Virtual World Operators

VIRTUAL WORLDS, Ipe, Mary, ed., pp. 113-137, Icfai University Press, Hyderabad, India, 2008
Number of pages: 10 Posted: 04 Mar 2009
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 664 (35,686)
Citation 1

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4.

Real-Money Trade of Virtual Assets: Ten Different User Perceptions

Proceedings of Digital Arts and Culture (DAC 2005), IT University of Copenhagen, Denmark, pp. 52-58, December 1-3, 2005
Number of pages: 7 Posted: 06 Mar 2009
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 610 (39,904)
Citation 3

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5.

A History of the Digitalization of Consumer Culture: From Amazon Through Pirate Bay to Farmville

In: J. Denegri-Knott and M. Molesworth (eds), Digital Virtual Consumption. New York: Routledge, pp. 11-28. 2012
Number of pages: 30 Posted: 29 Jan 2015
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 521 (48,963)

Abstract:

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Flexibility in the Gig Economy: Managing Time on Three Online Piecework Platforms

New Technology, Work and Employment, Forthcoming
Number of pages: 37 Posted: 15 Jan 2018
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 370 (73,677)

Abstract:

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Microwork, Flexible Scheduling, Flextime, Non-Standard Work, Crowd Employment, Crowdsourcing, ICTs, Sociomateriality, Labour Process

Flexibility in the Gig Economy: Managing Time on Three Online Piecework Platforms

New Technology, Work and Employment, Vol. 33, Issue 1, pp. 13-29, 2018
Number of pages: 17 Posted: 13 Mar 2018
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 1 (636,826)
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flexible scheduling, work‐life balance, labour process, non‐standard work, gig work, microwork, social media, sociomateriality

7.

Virtual Consumption

Turku School of Economics, No. A-11, 2009
Posted: 27 Jun 2010
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 337 (82,837)

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consumer behaviour, online communities, cross-cultural study, electronic commerce, dematerialisation of consumption, ethics of consumption

8.

Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions

Electronic Commerce Research, Vol. 9, No. 1, pp. 97-113, 2009
Number of pages: 17 Posted: 02 Mar 2009 Last Revised: 25 Jun 2010
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 321 (87,476)
Citation 2

Abstract:

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consumer behavior, online communities, business model, purchase drivers, virtual consumption, RMT

9.

Mine the Gap: Bitcoin and the Maintenance of Trustlessness

New Media & Society, Forthcoming
Number of pages: 28 Posted: 16 Aug 2018
Gili Vidan and Vili Lehdonvirta
Harvard University - Department of the History of Science and University of Oxford - Oxford Internet Institute
Downloads 240 (119,241)

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Algorithmic Regulation, Bitcoin, Cryptocurrency, Critical Code Studies, Distributed Ledger Technology, Peer Production, Blockchain

10.

Virtual Consumerism: Case Habbo Hotel

Information, Communication & Society, Vol. 12, No. 7, pp. 1059-1079, 2009
Number of pages: 21 Posted: 27 Jun 2010
Vili Lehdonvirta, Terhi-Anna Wilska and Mikael Johnson
University of Oxford - Oxford Internet Institute, University of Turku - Turku School of Economics and Helsinki Institute for Information Technology
Downloads 213 (134,002)

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virtual property, consumer behaviour, commodification, global culture industry, massively-multiplayer online game (MMO), real-money trading (RMT)

Workers of the Internet Unite? Online Freelancer Organisation Among Remote Gig Economy Workers in Six Asian and African Countries

Wood A.J, Lehdonvirta V and Graham M (2018) Workers of the Internet unite? Online freelancer organisation among remote gig economy workers in six Asian and African countries. New Technology, Work and Employment 33(2):95-112.
Number of pages: 33 Posted: 31 Jul 2018
Alex Wood, Vili Lehdonvirta and Mark Graham
Oxford Internet Institute, University of Oxford - Oxford Internet Institute and University of Oxford - Oxford Internet Institute
Downloads 127 (211,711)

Abstract:

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freelance, gig economy, collective action, collective organisation, union, Southeast Asia, Sub-Saharan Africa, digital labour

Workers of the Internet Unite? Online Freelancer Organisation Among Remote Gig Economy Workers in Six Asian and African Countries

New Technology, Work and Employment, Vol. 33, Issue 2, pp. 95-112, 2018
Number of pages: 18 Posted: 13 Jul 2018
Alex Wood, Vili Lehdonvirta and Mark Graham
Oxford Internet Institute, University of Oxford - Oxford Internet Institute and University of Oxford - Oxford Internet Institute
Downloads 1 (636,826)
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freelance, gig economy, collective action, collective organisation, union, Southeast Asia, Sub‐Saharan Africa, digital labour

12.

European Union Data Protection Directive: Adequacy of Data Protection in Singapore

Singapore Journal of Legal Studies, pp. 511-546, 2004
Number of pages: 36 Posted: 28 Dec 2006
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 93 (261,307)
Citation 1
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13.

A New Frontier in Digital Content Policy: Case Studies in the Regulation of Virtual Goods and Artificial Scarcity

Policy & Internet, vol. 2, no. 3, pp. 7-29 (2010)
Number of pages: 23 Posted: 05 Oct 2014
Vili Lehdonvirta and Perttu Virtanen
University of Oxford - Oxford Internet Institute and Helsinki Institute for Information Technology
Downloads 45 (381,631)

Abstract:

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virtual property, copyright, ownership, secondary markets, online games, social network services, virtual worlds

14.

Virtuality in the Sphere of Economics

Grimshaw, M. (ed.) The Oxford Handbook of Virtuality, Oxford: Oxford University Press, Chapter 31, 2013
Number of pages: 13 Posted: 23 Nov 2014
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute
Downloads 43 (388,567)

Abstract:

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online games, virtual goods, virtual currency, economic crisis, value, subjectivity

15.

UbiPay: Minimizing Transaction Costs with Smart Mobile Payments

Proceedings of the 6th International Conference on Mobile Technology, Application & Systems (Mobility 2009), Nice, France, September 2-4
Number of pages: 7 Posted: 21 Jan 2015
University of Oxford - Oxford Internet Institute, Waseda University, Waseda University, Waseda University, Waseda University and Waseda University
Downloads 40 (399,249)

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Computers and Society, Information Interfaces and Presentation

16.

Pink and Blue Pixel$: Gender and Economic Disparity in Two Massive Online Games

The Information Society, Vol. 30, No. 4, pp. 243-255, 2014
Number of pages: 42 Posted: 22 Nov 2014
University of Oxford - Oxford Internet Institute, Michigan State University, Brock University and University of Southern California - Annenberg School for Communication and Journalism
Downloads 38 (406,818)

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Virtual economy, playbor, prosumer work, online community, online games, digital divide, gender gap, occupational segregation, avatars, MMO

17.

Online Labour Index: Measuring the Online Gig Economy for Policy and Research

Technological Forecasting and Social Change, Forthcoming
Number of pages: 31 Posted: 04 Sep 2018
Otto Kässi and Vili Lehdonvirta
University of Oxford - Oxford Internet Institute and University of Oxford - Oxford Internet Institute
Downloads 33 (426,835)

Abstract:

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online freelancing, online labour markets, online gig economy, measurement, statistics, measurement of vacancies, web data collection

18.

Applying Pervasive Technologies to Create Economic Incentives that Alter Consumer Behavior

Proceedings of Ubicomp 2009, Orlando, Florida, September 30-October 3. New York: ACM, pp. 175-184
Number of pages: 10 Posted: 21 Jan 2015
Waseda University, University of Oxford - Oxford Internet Institute, Waseda University, Waseda University, Waseda University and Waseda University
Downloads 29 (444,361)

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Persuasive technology, economic incentives, mobile payment, micropayments, activity-based micro-pricing, virtual currency

19.

Good Gig, Bad Gig: Autonomy and Algorithmic Control in the Global Gig Economy

Wood AJ, Graham M, Lehdonvirta V, Hjorth I (2018) Good gig, bad gig: autonomy and algorithmic control in the global gig economy. Work, Employment and Society 0(0): 1-20.
Number of pages: 33 Posted: 16 Aug 2018
Alex Wood, Mark Graham, Vili Lehdonvirta and Isis Hjorth
Oxford Internet Institute, University of Oxford - Oxford Internet Institute, University of Oxford - Oxford Internet Institute and University of Oxford - Oxford Internet Institute
Downloads 25 (464,254)

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20.

Impacts of Online Labour Markets on Rural Employment

Number of pages: 13
Fabian Braesemann, Vili Lehdonvirta and Otto Kässi
University of Oxford - Oxford Internet Institute, University of Oxford - Oxford Internet Institute and University of Oxford - Oxford Internet Institute
Downloads 23

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Platform Economy, Online Labour Markets, Internet Effects on Regional Development, Rural Employment, Urban-Rural Divide, Labour Mobility, Spatial Inequality

21.

Reflecting Human Behavior to Motivate Desirable Lifestyle

Proceedings of the 7th ACM Conference on Designing Interactive Systems, February 2008
Number of pages: 10 Posted: 17 Jan 2015
Waseda University, University of Oxford - Oxford Internet Institute, Waseda University and Waseda University
Downloads 19 (496,906)

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Interaction design, Ambient feedback, Persuasive technology, Behavior modification, Intelligent smart objects, Emotional engagement

22.

Identification with Online and Offline Communities: Understanding ICT Disparities in Finland

Technology in Society, vol. 33, no. 1-2, pp. 4-11, 2011
Number of pages: 8 Posted: 28 Jan 2015
Matti Nasi, Pekka Räsänen and Vili Lehdonvirta
University of Turku, University of Turku and University of Oxford - Oxford Internet Institute
Downloads 17 (507,834)

Abstract:

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Internet , Age groups, Online communities , Identification experiences, Survey

23.

Situated Crowdsourcing Using a Market Model

Proceedings The ACM Symposium on User Interface Software and Technology, Hawaii, US, October 2014
Number of pages: 10 Posted: 28 Jan 2015
University of Oulu, University of Oulu, University of Oxford - Oxford Internet Institute, University of Oulu and University of Oulu
Downloads 16 (513,257)

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Crowdsourcing, virtual currency, market, situated technologies

24.

A Crowdsourcing Based Mobile Image Translation and Knowledge Sharing Service

Proceedings of the 9th International Conference on Mobile and Ubiquitous Multimedia (MUM 2010), Limassol, Cyprus, December 2010
Number of pages: 9 Posted: 28 Jan 2015
University of Oxford - Oxford Internet Institute, Waseda University, Eindhoven University of Technology (TUE), Waseda University, Waseda University and Waseda University
Downloads 15 (518,803)

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Crowdsourcing, mobile image translation, image-text recog- nition, human computation, knowledge sharing

25.

Collecting Conversations: Three Approaches to Obtaining User-to-User Communications Data from Virtual Environments

Journal of Virtual Worlds Research, vol. 3, no. 3, 2011
Number of pages: 22 Posted: 28 Jan 2015
Mika Lehdonvirta, Vili Lehdonvirta and Akira Baba
University of Tokyo, University of Oxford - Oxford Internet Institute and University of Tokyo
Downloads 14 (524,389)

Abstract:

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chat log, content analysis, lurking, methodology, online game, research ethics

26.

Using Individual, Social and Economic Persuasion Techniques to Reduce CO2 Emissions in a Family Setting

Proceedings of the 4th International Conference on Persuasive Technology (Persuasive 2009), Claremont, California, April 26-29
Number of pages: 8 Posted: 21 Jan 2015
Waseda University, University of Oxford - Oxford Internet Institute, Waseda University, Waseda University, Waseda University and Waseda University
Downloads 14 (524,389)
Citation 1

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User/Machine Systems, Social and Behavioral Science, Design

27.

Prosocial Behaviour in Avatar-Mediated Interaction: The Influence of Character Gender on Material Versus Emotional Help-Giving

On the Horizon, vol. 19, no. 3, pp. 165-173, 2011
Number of pages: 9 Posted: 28 Jan 2015
Mika Lehdonvirta, Vili Lehdonvirta and Akira Baba
University of Tokyo, University of Oxford - Oxford Internet Institute and University of Tokyo
Downloads 13 (530,013)

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Gender, Behaviour, Social interaction, Social networking sites

28.

UbiPay: Conducting Everyday Payments with Minimum User Involvement

CHI '08 Extended Abstracts on Human Factors in Computing Systems, Florence, Italy, April 5-10. New York: ACM, pp. 3537-3542, 2008
Number of pages: 6 Posted: 17 Jan 2015
University of Oxford - Oxford Internet Institute, Waseda University, Waseda University, Waseda University and Waseda University
Downloads 12 (535,680)

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Electronic payment, mobile devices, transaction costs

29.

The Stoic Male: How Avatar Gender Affects Help-Seeking Behavior in an Online Game

Games and Culture, 7(1) 29-47, 2012
Number of pages: 19 Posted: 28 Jan 2015
University of Tokyo, University of Tokyo, University of Oxford - Oxford Internet Institute and University of Tokyo
Downloads 11 (541,082)

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prosocial behavior, gender, online games, avatars, anonymity, identity, online therapy

30.

Virtual Worlds Don't Exist: Questioning the Dichotomous Approach in MMO Studies

Game Studies, Vol. 10, No. 1, 2010
Posted: 27 Jun 2010
Vili Lehdonvirta
University of Oxford - Oxford Internet Institute

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reseach design, methodology, online games, magic circle, social world perspective, virtual space, identity