Yan Zhu

Tsinghua University - School of Economics & Management

Beijing, 100084

China

SCHOLARLY PAPERS

2

DOWNLOADS

560

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Information Systems Research, 2019, Vol. 30, No. 2, pp. 616-635
Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 12 Jul 2019
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 420 (69,266)
Citation 1

Abstract:

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mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

2.

Attributions of Human-Avatar Relationship Closeness in a Virtual Community

Number of pages: 43 Posted: 21 Jan 2009
Yi Zhao, Weiquan Wang and Yan Zhu
City University of Hong Kong (CityUHK), City University of Hong Kong and Tsinghua University - School of Economics & Management
Downloads 140 (208,583)
Citation 1

Abstract:

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human-computer interaction, human-avatar relationship, avatar, relationship closeness, virtual community, Second Life