Yan Zhu

Tsinghua University - School of Economics & Management

Beijing, 100084

China

SCHOLARLY PAPERS

3

DOWNLOADS

375

CITATIONS

0

Scholarly Papers (3)

1.

A Dynamic Structural Model for Heterogeneous Mobile Data Consumption and Promotion Design

Number of pages: 43 Posted: 20 Dec 2014 Last Revised: 27 Oct 2015
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 133 (119,617)

Abstract:

dynamic structural model; mobile data; individual heterogeneity; price sensitivity; forward-looking consumption pattern; myopic consumption pattern; month-end promotion

2.

Attributions of Human-Avatar Relationship Closeness in a Virtual Community

Number of pages: 43 Posted: 21 Jan 2009
Yi Zhao, Weiquan Wang and Yan Zhu
City University of Hong Kong (CityUHK), City University of Hong Kong and Tsinghua University - School of Economics & Management
Downloads 115 (184,066)

Abstract:

human-computer interaction, human-avatar relationship, avatar, relationship closeness, virtual community, Second Life

3.

A Dynamic Structural Model for Heterogenous Mobile Data Consumption and Promotion Design

Georgia Tech Scheller College of Business Research Paper No. 5
Number of pages: 44 Posted: 06 Nov 2015
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 0 (318,344)

Abstract:

mobile data; individual heterogeneity; price sensitivity; forward-looking consumption pattern; month-end promotion; dynamic structural model