Yan Zhu

Tsinghua University - School of Economics & Management

Beijing, 100084

China

SCHOLARLY PAPERS

2

DOWNLOADS

417

CITATIONS

0

Scholarly Papers (2)

1.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 14 Jun 2017
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 133 (89,448)

Abstract:

mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

2.

Attributions of Human-Avatar Relationship Closeness in a Virtual Community

Number of pages: 43 Posted: 21 Jan 2009
Yi Zhao, Weiquan Wang and Yan Zhu
City University of Hong Kong (CityUHK), City University of Hong Kong and Tsinghua University - School of Economics & Management
Downloads 115 (183,981)

Abstract:

human-computer interaction, human-avatar relationship, avatar, relationship closeness, virtual community, Second Life