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Susan Fournier

SSRN Author Rank: 5,126 by Downloads and 5,432 by Citations

 Associate Professor of Marketing
 

Boston University


 595 Commonwealth Avenue
 Boston, MA 02215
 United States
 617 353 2773 (Phone)
 email address

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. Susan Fournier's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
6,304
Total
Citations
94
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Madden, Thomas
University of South Carolina - Darla Moore School of Business
Fehle, Frank
BlueCrest Capital
Fournier, Susan
Boston University
Posted:
01 Nov 02
2,240
(3,923)
14

2.  
Brands as Relationship Partners: Warmth, Competence, and In-Between | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Psychology, Forthcoming, Boston U. School of Management Research Paper No. 2011-19
Number of Pages in PDF File: 32
Fournier, Susan
Boston University
Alvarez, Claudio
Boston University
Posted:
21 Nov 11
Last Revised:
27 Mar 12
675
(22,566)
1

3.  
Branding and Firm Value | Show Abstract | Download This Paper | Open PDF in Browser |
HANDBOOK OF MARKETING AND FINANCE, Shankar Ganesan and Sunder Bharadwaj, eds., Edward Elgar Publishing, 2011
Number of Pages in PDF File: 58
Srinivasan, Shuba
Boston University - Questrom School of Business
Hsu, Liwu
Boston University - Questrom School of Business
Fournier, Susan
Boston University
Posted:
12 Feb 11
587
(27,642)
3

4.  
The Uninvited Brand | Show Abstract | Download This Paper | Open PDF in Browser |
Boston University School of Management Research Paper No. 2010-32
Number of Pages in PDF File: 41
Fournier, Susan
Boston University
Avery, Jill
Harvard Business School
Posted:
22 Nov 11
393
(35,740)
3

5.  
Fournier, Susan
Boston University
Posted:
11 Dec 13
357
(37,674)
73

6.  
When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
Number of Pages in PDF File: 45
Lawrence, Benjamin
Boston University - Questrom School of Business
Fournier, Susan
Boston University
Brunel, Frederic F.
Boston University
Posted:
25 Oct 12
Last Revised:
26 Sep 13
346
(62,554)
 

7.  
Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads | Show Abstract | Download This Paper | Open PDF in Browser |
Boston U. School of Management Research Paper No. 2012-16
Number of Pages in PDF File: 26
Lawrence, Benjamin
Boston University - Questrom School of Business
Fournier, Susan
Boston University
Brunel, Frederic F.
Boston University
Posted:
08 May 12
Last Revised:
10 Dec 13
313
(61,952)
 

8.  
Word-­of-­Mouth Rhetorics in Social Media Talk | Show Abstract | Download This Paper | Open PDF in Browser |
Boston U. School of Management Research Paper No. 2012-17
Number of Pages in PDF File: 38
Toder Alon, Anat
Peres Academic Center
Brunel, Frederic F.
Boston University
Fournier, Susan
Boston University
Posted:
07 May 12
Last Revised:
08 Jan 13
231
(90,138)
 

9.  
Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media | Show Abstract | Download This Paper | Open PDF in Browser |
Consumer Psychology in a Social Media World, edited by Claudiu Dimofte, Curtis Haugtvedt and Richard Yalch. Armonk, NY: M. E. Sharpe, 2015. Forthcoming
Number of Pages in PDF File: 32
Sekhon, Tejvir Singh
Boston University - Questrom School of Business
Bickart, Barbara A.
Boston University, Questrom School of Business
Trudel, Remi
Independent
Fournier, Susan
Boston University
Posted:
20 Jan 15
149
(80,275)
 

10.  
Relating Badly to Brands | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Psychology, 23 (2), 253-264, 2013, Boston U. School of Management Research Paper No. 2366145
Number of Pages in PDF File: 12
Fournier, Susan
Boston University
Alvarez, Claudio
Boston University
Posted:
11 Dec 13
76
(148,193)
 

11.  
Fournier, Susan
Boston University
Brasel, Adam
Independent
Aaker, Jennifer
Stanford University - Graduate School of Business
Posted:
01 Nov 02
 


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