Tsinghua University - School of Economics and Management
Online Retailing, Advertising, Revenue Management, E-commerce, Cost-per-Click.
Sustainable packaging, consumer engagement, government regulation, game theory
assortment planning, data analytics, facility location, omnichannel retail, smart-city operations, smart retailing
customer valuation uncertainty, discount vouchers, revenue management, marketing-operations interface
interoperability, health information exchange, heart attack, interhospital patient transfer, throughput time, duplicate tests
opinion polarization, social media, Bayesian learning
commodity risk management, procurement, financial hedging, value-at-risk, portfolios
green packaging, greenwashing, sustainable operations, game theory
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