Ye Hu

University of Houston - Bauer College of Business

Associate Professor of Marketing

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 34,667

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Top 34,667

in Total Papers Downloads

2,652

SSRN CITATIONS
Rank 26,515

SSRN RANKINGS

Top 26,515

in Total Papers Citations

20

CROSSREF CITATIONS

22

Scholarly Papers (9)

1.

Resistance to Brand Switching When a Radically New Brand is Introduced: A Social Identity Theory Perspective

Journal of Marketing, Forthcoming
Number of pages: 58 Posted: 06 Apr 2010 Last Revised: 02 Jun 2010
University of Georgia - Department of Marketing, University of Houston - C.T. Bauer College of Business, University of Houston - Bauer College of Business and Vlerick Leuven Ghent Management School
Downloads 1,179 (32,809)
Citation 3

Abstract:

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customer–brand identification, perceived value, switching, branding, relationship

2.

On Testing Moderation Effects in Experiments Using Logistic Regression

Number of pages: 17 Posted: 13 Feb 2014 Last Revised: 23 May 2023
James D. Hess, Ye Hu and Ed Blair
University of Houston, University of Houston - Bauer College of Business and University of Houston - C.T. Bauer College of Business
Downloads 741 (62,520)
Citation 2

Abstract:

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logistic regression, nonlinear transformation, moderation, experiments

3.

Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing

Management Science, 2011, Atlanta Competitive Advantage Conference 2010
Number of pages: 35 Posted: 16 Feb 2010 Last Revised: 13 Jun 2014
Purdue University, University of Houston - Bauer College of Business, Purdue University and Massachusetts Institute of Technology (MIT) - Department of Economics
Downloads 363 (148,780)
Citation 9

Abstract:

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product variety, competition, collocation, differentiation

4.

Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews

Journal of Interactive Marketing, Vol. 25, No. 3, pp. 123-133, 2011
Number of pages: 29 Posted: 19 Oct 2010 Last Revised: 10 Aug 2014
Ye Hu and Xinxin Li
University of Houston - Bauer College of Business and University of Connecticut - Department of Operations & Information Management
Downloads 193 (280,334)
Citation 2

Abstract:

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online reviews, context dependence, self-selection effect, expectation effect, ordered logistic model

5.

The Role of Reference Price in Gift Registry Fulfillment: Empirical and Experimental Evidence

Number of pages: 40 Posted: 07 Aug 2010
University of Houston - Bauer College of Business, Brandeis University, affiliation not provided to SSRN, Independent and affiliation not provided to SSRN
Downloads 92 (500,116)

Abstract:

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registry gift giving, reference price, retailing

6.

Online Shopping Search: Mobile vs. Non-Mobile

Number of pages: 37 Posted: 08 Mar 2023 Last Revised: 15 Jul 2023
University of Sydney Business School, University of Houston - C.T. Bauer College of Business and University of Houston - Bauer College of Business
Downloads 70 (587,340)

Abstract:

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mobile, shopping, search, retail, big data

Passenger Group Size and Tipping: An Empirical Study of 50 Million NYC Yellow Taxi Rides

Number of pages: 24 Posted: 29 Feb 2024
Ye Hu and Rex Du
University of Houston - Bauer College of Business and University of Texas at Austin
Downloads 8 (1,079,413)

Abstract:

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service quality, group size, tipping, fair-mindedness, equity theory, conditions of service fulfillment

Passenger Group Size and Tipping: An Empirical Study of 50 Million NYC Yellow Taxi Rides

Number of pages: 25 Posted: 13 Feb 2024
Ye Hu and Rex Yuxing Du
University of Houston - Bauer College of Business and University of Houston - C.T. Bauer College of Business
Downloads 6 (1,097,180)

Abstract:

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service quality; group size; tipping; fair-mindedness; equity theory, conditions of service fulfillment

8.

The Effect of Experience on Internet Auction Bidding Dynamics

Marketing Letters, Vol. 20, pp. 245-261
Posted: 08 Aug 2010
Xin Wang and Ye Hu
Brandeis University and University of Houston - Bauer College of Business

Abstract:

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Internet auction, Asymmetric experience effects, Bidding behavior

9.

Country-of-Origin Premiums for Retailers in International Trades: Evidence from Ebay’s International Markets

Journal of Retailing, Vol. 86, No. 2, pp. 200-207
Posted: 08 Aug 2010
Ye Hu and Xin Wang
University of Houston - Bauer College of Business and Brandeis University

Abstract:

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Price premium, Retailing, Country-of-origin, International trade