Houston, TX 77204-6021
University of Houston - Bauer College of Business
in Total Papers Downloads
customer–brand identification, perceived value, switching, branding, relationship
product variety, competition, collocation, differentiation
online reviews, context dependence, self-selection effect, expectation effect, ordered logistic model
registry gift giving, reference price, retailing
logistic regression, nonlinear transformation, moderation, experiments
Internet auction, Asymmetric experience effects, Bidding behavior
Price premium, Retailing, Country-of-origin, International trade
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