Matthias Rothensee

Independent

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Street Marketing: How Proximity and Context Drive Coupon Redemption

Journal of Consumer Marketing, Vol. 28, No. 4, 2011, p. 280-289
Number of pages: 14 Posted: 06 May 2012 Last Revised: 24 Jan 2013
Sarah Spiekermann, Matthias Rothensee and Michael Klafft
Vienna University of Economics and Business, Independent and Independent
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Abstract:

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Coupon campaign, Mobile marketing, Coupon redemption, Context