J. Schwartz

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

From the Commercial to the Communal: Reframing Taboo Trade-Offs in Religious and Pharmaceutical Marketing

Journal of Consumer Research, Forthcoming
Number of pages: 52 Posted: 18 Feb 2012
University of Colorado at Boulder - Department of Marketing, affiliation not provided to SSRN and University of California, Berkeley - Organizational Behavior & Industrial Relations Group
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Citation 2

Abstract:

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