Marc Fischer

University of Cologne

Albertus-Magnus-Platz

Cologne, 50923

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

790

SSRN CITATIONS

5

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Number of pages: 39 Posted: 04 Oct 2014
Martin Spann, Marc Fischer and Gerard J. Tellis
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Cologne and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 521 (67,240)
Citation 4

Abstract:

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Price penetration, price skimming, dynamic pricing strategy, product life cycle, consumer durables, brand competition

2.

Drivers of the Cost of Capital: The Joint Role of Non-Financial Metrics

Forthcoming in International Journal of Research in Marketing
Number of pages: 50 Posted: 18 Oct 2013
Alexander Himme and Marc Fischer
K├╝hne Logistics University and University of Cologne
Downloads 146 (247,973)

Abstract:

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cost of capital, stock market beta, credit spreads, brand value, customer satisfaction, corporate reputation

3.

Empirical Generalizations of Demand and Supply Dynamics for Movies

International Journal of Research in Marketing, Forthcoming
Number of pages: 47 Posted: 27 Nov 2013
Michel Clement, Steven Wu and Marc Fischer
University of Hamburg -- Department for Marketing and Media, University of Hamburg -- Department for Marketing and Medai and University of Cologne
Downloads 123 (282,920)
Citation 2

Abstract:

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Generalizations, Movie Industry, Screens Allocation, Endogeneity