Yael Steinhart

Independent

SCHOLARLY PAPERS

7

DOWNLOADS

482

SSRN CITATIONS

7

CROSSREF CITATIONS

2

Scholarly Papers (7)

1.

Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior

Journal of Consumer Research, Vol. 41, No. 3, 2014
Number of pages: 18 Posted: 17 Jul 2014
Hong Kong Polytechnic University, University of Cincinnati - Department of Marketing, Independent and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 193 (195,417)
Citation 1

Abstract:

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Consumer Behavior, Consumer Psychology, Mental Imagery, Visual Perspective

2.

Warnings of Adverse Side-Effects Can Backfire Over Time

INSEAD Working Paper No. 2013/84/MKT
Number of pages: 12 Posted: 28 Sep 2020
Yael Steinhart, Ziv Carmon and Yaacov Trope
Independent, INSEAD and NYU Stern School of Business
Downloads 75 (389,034)

Abstract:

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3.

Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid

Number of pages: 55 Posted: 19 Sep 2012
Independent, State University of New York (SUNY), Stony Brook, Hebrew University of Jerusalem - Jerusalem School of Business Administration and affiliation not provided to SSRN
Downloads 70 (404,050)

Abstract:

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perceived risk of losing, two-system model, online auctions

4.

The 'Temporal-Processing-Fit Effect': The Interplay between Regulatory State, Temporal Distance, and Construal Levels

Number of pages: 37 Posted: 19 Sep 2012
Yael Steinhart, David Mazursky and Michael A. Kamins
Independent, Hebrew University of Jerusalem - Jerusalem School of Business Administration and State University of New York (SUNY), Stony Brook
Downloads 56 (452,093)

Abstract:

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5.

The Sprinter Effect: When Extremely Motivated Consumers Fail to Overcome Depletion

Number of pages: 59 Posted: 04 Nov 2008
Yael Steinhart and Danit Ein-Gar
Independent and Tel-Aviv University, Coller School of Management
Downloads 55 (455,732)

Abstract:

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Self-regulation, Resource depletion, involvment, self-control, sprinter effect

6.

Making-The-Product-Happen: A Driver of Crowdfunding Participation

Zvilichovsky, David, Shai Danziger, and Yael Steinhart. "Making-the-Product-Happen: A driver of crowdfunding participation." Journal of Interactive Marketing 41 (2018): 81-93.
Number of pages: 41 Posted: 04 Dec 2017 Last Revised: 05 Sep 2019
David Zvilichovsky, Shai Danziger and Yael Steinhart
Coller School of Management Tel Aviv University, Coller School of Management and Independent
Downloads 33 (554,875)
Citation 6

Abstract:

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Crowdfunding, Motivation, Goal Attainment, Herding

7.

Saying No to the Glow: When Consumers Avoid Arrogant Brands

Munichor, N. & Steinhart, Y., Saying no to the glow: When consumers avoid arrogant brands. Journal of Consumer Psychology, Forthcoming
Posted: 27 May 2015
Nira Munichor and Yael Steinhart
Bar-Ilan University - S. Daniel Abraham School of Business Administration and Independent

Abstract:

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brands, arrogance, self-threat, communications, image