Nan

Rotman School of Management, University of Toronto

PhD Candidate - Strategy

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

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Scholarly Papers (1)

1.

Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks

Number of pages: 44 Posted: 27 Jan 2007
University of Toronto and Rotman School of Management, University of Toronto
Downloads 276 (111,236)

Abstract:

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word of mouth, social network analysis, balance theory, networks