Pierre R. Berthon

Bentley University

175 Forest Street

Waltham, MA 02145

United States

SCHOLARLY PAPERS

9

DOWNLOADS
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820

CITATIONS
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Top 24,171

in Total Papers Citations

11

Scholarly Papers (9)

1.

When Customers Get Clever: Managerial Approaches to Dealing With Creative Consumers

Business Horizons, Vol. 50, No. 1, pp. 39-47, 2007
Number of pages: 9 Posted: 27 Jan 2007
Pierre R. Berthon, Leyland Pitt, Ian P. McCarthy and Steven M. Kates
Bentley University, Simon Fraser University - Segal Graduate School of Business, Simon Fraser University (SFU) - Beedie School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 520 (28,654)
Citation 3

Abstract:

Creative customers, strategic response, lead users, innovation

2.

Brand Management in Small to Medium-Sized Enterprises*

Journal of Small Business Management, Vol. 46, No. 1, pp. 27-45, January 2008
Number of pages: 19 Posted: 30 Dec 2007
Pierre R. Berthon, Michael T. Ewing and Julie Napoli
Bentley University, affiliation not provided to SSRN and University of Melbourne - Department of Management
Downloads 22 (441,098)
Citation 3
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Abstract:

3.

Mobility at Work - A Typology of Mobile Communities of Practice and Contextual Ambidexterity

Kietzmann, J., Plangger, K., Eaton, B., Heilgenberg, K., Pitt, L., & Berthon, P. (March 2013). Mobility at work: A typology of mobile communities of practice and contextual ambidexterity. The Journal of Strategic Information Systems, 22(4), 282-297.
Number of pages: 16 Posted: 06 Nov 2014
Simon Fraser University - Segal Graduate School of Business, King's College London, University of Oslo, Simon Fraser University, Simon Fraser University - Segal Graduate School of Business and Bentley University
Downloads 16 (368,114)

Abstract:

Communities of practice, Mobile technology, Ambidexterity, Organizational alignment, Adaptability and discretion, Mobility, Knowledge management

4.

Nomen Est Omen: Formalizing Customer Labeling Theory

Plangger, K., Kietzmann, J. H., Pitt, L. F., Berthon, P., & Hannah, D. (2013). Nomen est omen: formalizing customer labeling theory. AMS review, 3(4), 193-204.
Number of pages: 12 Posted: 06 Nov 2014
King's College London, Simon Fraser University - Segal Graduate School of Business, Simon Fraser University - Segal Graduate School of Business, Bentley University and Simon Fraser University - Management and Organizational Studies Area
Downloads 4 (508,317)

Abstract:

Labeling theory, Customer labels, Customer relationship management, Expectations management, Customer service quality, Psychological contracts, Organizational communication

5.

Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms

Journal of Management Studies, Vol. 45, Issue 8, pp. 1329-1353, December 2008
Number of pages: 25 Posted: 21 Nov 2008
Robert E. Morgan and Pierre R. Berthon
affiliation not provided to SSRN and Bentley University
Downloads 1 (554,180)
Citation 5
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Abstract:

6.

Service, Emotional Labor, and Mindfulness

Business Horizons, Vol. 59, No. 6, December 2016
Number of pages: 15 Posted: 14 Apr 2017
Bentley University, Bentley University, Simon Fraser University - Segal Graduate School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 0 (441,098)

Abstract:

Mindfulness, Emotional Labour, Services, Service Operations, Hospitality, Creativity, Improvisation, Acting, Well Being

7.

CGIP: Managing Consumer Generated Intellectual Property

California Management Review, Vol. 57/4, p. 43-62, Sept. 2015
Number of pages: 38 Posted: 21 Sep 2016
Pierre R. Berthon, Leyland Pitt, Jan Kietzmann and Ian P. McCarthy
Bentley University, Simon Fraser University - Segal Graduate School of Business, Simon Fraser University - Segal Graduate School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 0 (493,203)

Abstract:

Consumer Behavior, Intellectual Property, Innovation Management, New Product Management, Competitive Advantage, Consumers, Product Design

8.

Swedish Biotech Smes: The Veiled Values in Online Networks

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 09 Nov 2009
Simon Fraser University - Segal Graduate School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and Bentley University

Abstract:

Network alliances, Structural holes, Network actors, Social capital, Social networks, Biotechnology industry, Informal networks, Opportunity recognition, Research opportunities, Internet

9.

Service Customization through Dramaturgy

Posted: 18 Aug 2009
Ian P. McCarthy, Leyland Pitt and Pierre R. Berthon
Simon Fraser University (SFU) - Beedie School of Business, Simon Fraser University - Segal Graduate School of Business and Bentley University

Abstract:

Service operations, customization, typology, configurations, dramaturgy, scripts, improvisation