Steven M. Kates

Simon Fraser University (SFU) - Beedie School of Business

8888 University Drive

Burnaby, British Colombia V5A 1S6

Canada

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When Customers Get Clever: Managerial Approaches to Dealing with Creative Consumers

Business Horizons, Vol. 50, No. 1, pp. 39-47, 2007
Number of pages: 9 Posted: 27 Jan 2007
Bentley University, Simon Fraser University - Segal Graduate School of Business, Simon Fraser University (SFU) - Beedie School of Business and Simon Fraser University (SFU) - Beedie School of Business
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Citation 4

Abstract:

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Creative customers, strategic response, lead users, innovation