Glyn Atwal

ESC Rennes School of Business

Rue Robert d'arbrissel, 2

Rennes, 35000

France

SCHOLARLY PAPERS

1

DOWNLOADS

1

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Personality-Driven Luxury Brand Management

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 14 Posted: 17 Sep 2018
East China Normal University (ECNU) - School of Business, ESC Rennes School of Business, Harvard Business School and East China Normal University (ECNU)
Downloads 1 (652,506)
  • Add to Cart

Abstract:

Loading...

Luxury branding, Brand identity, Brand personality, Anthropomorphization