Hong Guo

Arizona State University

Professor of Information Systems

Tempe, AZ

United States

Arizona State University (ASU) - W.P. Carey School of Business

Tempe, AZ 85287-3706

United States

  • Arizona State University

  • Arizona State University (ASU) - W.P. Carey School of Business

SCHOLARLY PAPERS

18

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SSRN CITATIONS
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Top 15,713

in Total Papers Citations

39

CROSSREF CITATIONS

43

Scholarly Papers (18)

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1.

The Debate on Net Neutrality: A Policy Perspective

Information Systems Research, Forthcoming
Number of pages: 55 Posted: 30 Jan 2007 Last Revised: 21 Apr 2013
Hsing Kenneth Cheng, Shubho Bandyopadhyay and Hong Guo
University of Florida - Warrington College of Business, University of Florida - Warrington College of Business Administration and Arizona State University
Downloads 5,194 (2,861)
Citation 8

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Net Neutrality, Economics of Net Neutrality, Broadband Service Providers, Content Providers

2.

From Network Neutrality to Data Neutrality: A Techno-Economic Framework and Research Agenda

Information Systems Research, Forthcoming
Number of pages: 44 Posted: 28 Sep 2015 Last Revised: 13 Aug 2017
Robert F. Easley, Hong Guo and Jan Kraemer
University of Notre Dame, Arizona State University and University of Passau
Downloads 1,019 (37,429)
Citation 12

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Network neutrality, zero rating, public policy, Internet governance, network management, data management, data neutrality, platforms, gatekeeping

3.

Effects of Competition Among Internet Service Providers and Content Providers on the Net Neutrality Debate

Number of pages: 86 Posted: 24 Nov 2014 Last Revised: 22 May 2015
Hong Guo, Shubho Bandyopadhyay, Arthur Lim, Yu-Chen Ben Yang and Hsing Kenneth Cheng
Arizona State University, University of Florida - Warrington College of Business Administration, University of Notre Dame, National Sun Yat-sen University - College of Management and University of Florida - Warrington College of Business
Downloads 656 (68,031)
Citation 5

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Net Neutrality, Internet Service Provider Competition, Content Provider Competition, Packet Discrimination, Social Welfare

4.

Net Neutrality, Broadband Market Coverage and Innovation at the Edge

Number of pages: 63 Posted: 18 Jun 2009 Last Revised: 21 Apr 2013
Shubho Bandyopadhyay, Hong Guo and Hsing Kenneth Cheng
University of Florida - Warrington College of Business Administration, Arizona State University and University of Florida - Warrington College of Business
Downloads 326 (155,582)

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Network access policy, Net Neutrality, Two-sided markets, Consumer surplus, Social Welfare, Innovation at the edge

5.

Impact of Network Structure on Malware Propagation: A Growth Curve Perspective

NET Institute Working Paper Series
Number of pages: 42 Posted: 19 Oct 2008 Last Revised: 17 Apr 2015
Hong Guo, Hsing Kenneth Cheng and Ken Kelley
Arizona State University, University of Florida - Warrington College of Business and University of Notre Dame
Downloads 271 (188,539)
Citation 1

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Information systems security, malware propagation, network analysis, social networks, technological networks, propagation trajectory

6.

Design of Consumer Review Systems and Product Pricing

Forthcoming in the Information Systems Research Journal, NET Institute Working Paper No. 12-10
Number of pages: 57 Posted: 24 Oct 2012 Last Revised: 15 May 2015
Yabing Jiang and Hong Guo
Florida Gulf Coast University and Arizona State University
Downloads 257 (198,874)
Citation 10

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economics of IS, electronic commerce, consumer reviews, online word-of-mouth systems, product uncertainty

7.

Economic Analysis of Reward Advertising

Downloads 231 (220,712)
Citation 2

Economic Analysis of Reward Advertising

Number of pages: 38 Posted: 22 Aug 2017
Hong Guo, Xuying Zhao, Lin Hao and De Liu
Arizona State University, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Minneapolis
Downloads 168 (294,433)
Citation 1

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Reward Advertising, Apps, Monetization, Consumer Surplus

Economic Analysis of Reward Advertising

Forthcoming in Productions and Operations Management
Number of pages: 50 Posted: 14 Nov 2018
Hong Guo, Xuying Zhao, Lin Hao and De Liu
Arizona State University, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Minneapolis
Downloads 63 (583,076)
Citation 2

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reward advertising, apps, monetization, premium content, consumer surplus

8.

Retail Clusters in Developing Economies

Xuying Zhao, Arthur Lim, Hong Guo, Chao Ding, and Jeannette Song. Forthcoming. “Retail clusters in developing economies,” Manufacturing & Service Operations Management.
Number of pages: 30 Posted: 19 Apr 2016 Last Revised: 03 Sep 2017
Xuying Zhao, Arthur Lim, Hong Guo, Chao Ding and Jing-Sheng Jeannette Song
University of Notre Dame, University of Notre Dame, Arizona State University, The University of Hong Kong - School of Business and Duke University - Fuqua School of Business
Downloads 217 (234,178)
Citation 1

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Retail clusters; developing economies; valuation uncertainty; valuation-cost ratio; retailer density; transportation cost

9.

Broadband Network Management and the Net Neutrality Debate

Production and Operations Management, Forthcoming
Number of pages: 32 Posted: 04 Oct 2009 Last Revised: 21 Apr 2013
Hong Guo, Hsing Kenneth Cheng and Shubho Bandyopadhyay
Arizona State University, University of Florida - Warrington College of Business and University of Florida - Warrington College of Business Administration
Downloads 181 (275,909)

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Net neutrality, broadband network management, traffic prioritization, public policy

10.

Network Neutrality versus Paid Prioritization: Analyzing the Impact on Content Innovation

Number of pages: 53 Posted: 22 Aug 2012 Last Revised: 07 Sep 2015
Hong Guo and Robert F. Easley
Arizona State University and University of Notre Dame
Downloads 166 (297,354)

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Network Neutrality, Paid Prioritization, Content Innovation, Broadband Coverage, Social Welfare

11.

The Role of Expectation-Reality Discrepancy in Mobile Service Contracts

Number of pages: 44 Posted: 03 May 2017
Xuying Zhao, Hong Guo, Gangshu (George) Cai and Shubho Bandyopadhyay
University of Notre Dame, Arizona State University, Santa Clara University and University of Florida - Warrington College of Business Administration
Downloads 104 (426,134)

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Mobile service contracts, expectation-reality discrepancy, pricing, competition

12.

When Platforms Act Opportunistically: The Ethics of Platform Governance

Number of pages: 45 Posted: 15 Sep 2022 Last Revised: 17 Sep 2022
Kirsten Martin, Hong Guo and Robert F. Easley
University of Notre Dame, Arizona State University and University of Notre Dame
Downloads 68 (551,784)

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13.

Organization of Public Safety Networks: Spillovers, Interoperability, and Participation

Production and Operations Management, 26(4), April 2017, 704-723
Number of pages: 47 Posted: 22 Sep 2016 Last Revised: 21 Apr 2020
Yipeng Liu, Hong Guo and Barrie R. Nault
Northern Illinois University, Arizona State University and University of Calgary - Haskayne School of Business
Downloads 15 (903,128)

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Centralization, Decentralization, Interoperability, Pubic Safety Networks, First-Net

14.

Is In-Game Purchase a Guilty Pleasure? Negative Beliefs and Treatment

Posted: 22 Jun 2023
Mei Li, Hong Guo, Gyusuk Lee and Rachna Shah
University of Oklahoma - Michael F. Price College of Business, Arizona State University, Independent and University of Minnesota - Twin Cities - Department of Operations and Management Science

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In-Game Purchases, Microtransactions, Negative Beliefs, Attitude, Behavioral Experiments

15.

Tackling Present Bias with Microtasking Design: Implications for Self-Improvement Apps

Posted: 29 Apr 2022 Last Revised: 18 Apr 2023
Yi Gao, Hong Guo, Dengpan Liu, De Liu and Xuying Zhao
Tsinghua University - School of Economics and Management, Arizona State University, Tsinghua University, School of Economics and Management, University of Minnesota - Minneapolis and University of Notre Dame

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Microtasking, self-improvement apps, present bias, consumer surplus, behavioral economics

16.

Provisioning Interoperable Disaster Management Systems: Integrated, Unified, and Federated Approaches

forthcoming at MIS Quarterly, August 2019
Posted: 27 May 2020
Hong Guo, Yipeng Liu and Barrie R. Nault
Arizona State University, Northern Illinois University and University of Calgary - Haskayne School of Business

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Disaster Management Systems, Interoperability Framework, Spillovers, Centralization, Public Policy

17.

Economics of Analytics Services on a Marketplace Platform

Posted: 10 Oct 2019
Zhe Wang, Hong Guo and Dengpan Liu
Tsinghua University, Arizona State University and Tsinghua University, School of Economics and Management

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analytics services, marketplace platform, platform pricing, seller competition, consumer surplus

18.

Net Neutrality and Vertical Integration of Content and Broadband Services

Journal of Management Information Systems, Forthcoming
Posted: 31 Jul 2009 Last Revised: 21 Apr 2013
Shubho Bandyopadhyay, Hong Guo, Hsing Kenneth Cheng and Yu-Chen Ben Yang
University of Florida - Warrington College of Business Administration, Arizona State University, University of Florida - Warrington College of Business and National Sun Yat-sen University - College of Management

Abstract:

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Net Neutrality, Economics of Net Neutrality, Vertical Integration, Broadband Service Providers, Content Providers, Consumer Surplus, Social Welfare