Katharina J. Auer-Srnka

University of Vienna

Associate Professor of Marketing

School of Business, Economics and Statistics

Vienna

Austria

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Scholarly Papers (1)

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From Words to Numbers: How to Transform Qualitative Data into Meaningful Quantitative Results

Schmalenbach Business Review, Vol. 59, January 2007
Number of pages: 30 Posted: 19 Jul 2007
Katharina J. Auer-Srnka and Sabine Koeszegi
University of Vienna and Vienna University of Technology
Downloads 2,880 (4,974)
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Abstract:

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Combined Research Design, Content Analysis, Electronic Negotiations, Mixed-Method Research, Qualitative Research, Theory Development