Oliver Rutz

University of Washington - Michael G. Foster School of Business

Assistant Professor

Box 353200

Seattle, WA 98195-3200

United States

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Scholarly Papers (1)

1.

Managing Blood Donations with Marketing

Marketing Science, Forthcoming
Number of pages: 35 Posted: 30 Dec 2014 Last Revised: 05 Jan 2015
University of California, Davis, University of California, Davis - Graduate School of Management and University of Washington - Michael G. Foster School of Business
Downloads 117 (304,715)

Abstract:

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Blood Bank, Paid-Own-Earned Media, Social/Non-profit Marketing, Optimal Control, Time Series, Bayesian Estimation, Dynamic Linear Model