Postbus 9108
Nijmegen, 6500 HK
Netherlands
Radboud University Nijmegen
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dynamic effects, marketing mix, econometric time series models
sales, vector autoregression, marketing mix, promotional and regular price, short and long-term effects, hierarchical bayes
Demand, discrete choice, product differentiation, banking, market power
cross-price elasticity, asymmetry, dynamic effects, hierarchical Bayes
cross-price elasticity, price promotions, asymmetry, dynamic effects, competitive reactions, hierarchical Bayes