Csilla Horvath

Radboud University Nijmegen

Postbus 9108

Nijmegen, 6500 HK

Netherlands

  • Radboud University Nijmegen

SCHOLARLY PAPERS

6

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15

Scholarly Papers (6)

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1.

Dynamic Analysis of a Competitive Marketing System

Yale SOM Working Paper No. MK-04
Number of pages: 53 Posted: 02 Oct 2001
Csilla Horvath, Peter S.H. Leeflang and Dick R. Wittink
Radboud University Nijmegen, University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Downloads 1,641 (11,214)
Citation 3

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2.

Deriving Dynamic Marketing Effectiveness from Econometric Time Series Models

ERIM Report Series Reference No. ERS-2003-079-MKT
Number of pages: 44 Posted: 29 Jan 2004
Csilla Horvath and Philip Hans Franses
Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 473 (65,057)

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dynamic effects, marketing mix, econometric time series models

3.

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

ERIM Report Series Reference No. ERS-2005-047-MKT
Number of pages: 44 Posted: 21 Oct 2005
D. Fok, Richard Paap, Csilla Horvath and Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics, Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 366 (88,154)

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sales, vector autoregression, marketing mix, promotional and regular price, short and long-term effects, hierarchical bayes

4.

A Structural Empirical Analysis of Retail Banking Competition: The Case of Hungary

Number of pages: 46 Posted: 07 Feb 2007
Jozsef Molnar, Márton Nagy and Csilla Horvath
Bank of Canada, Magyar Nemzeti Bank and Radboud University Nijmegen
Downloads 317 (103,662)
Citation 19

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Demand, discrete choice, product differentiation, banking, market power

5.

Moderating Factors of Immediate, Dynamic, and Long-Run Cross-Price Effects

ERIM Report Series Reference No. ERS-2008-042-MKT
Number of pages: 43 Posted: 06 Aug 2008
Csilla Horvath, Csilla Horváth and D. Fok
Radboud University Nijmegen, Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam
Downloads 67 (364,398)

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cross-price elasticity, asymmetry, dynamic effects, hierarchical Bayes

6.

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Marketing Science, Vol. 32, No. 1, 2013; pp. 127-152; DOI: 10.1287/mksc.1120.0748
Posted: 13 Nov 2013
Csilla Horvath and D. Fok
Radboud University Nijmegen and Econometric Institute - Erasmus University Rotterdam

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cross-price elasticity, price promotions, asymmetry, dynamic effects, competitive reactions, hierarchical Bayes