Maik Hammerschmidt

University of Goettingen - Smart Retail Group

Professor of Marketing

Platz der Goettinger Sieben 3

Goettingen, 37073

Germany

http://https://www.uni-goettingen.de/en/188689.html

SCHOLARLY PAPERS

24

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15

CROSSREF CITATIONS

28

Scholarly Papers (24)

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings, Vol. 20, Austin, Texas, 2007
Number of pages: 23 Posted: 12 Feb 2007
Maik Hammerschmidt and Tobias Donnevert
University of Goettingen - Smart Retail Group and University of Mannheim - Department of Business Administration and Marketing
Downloads 1,016 (39,894)
Citation 6

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Brand Management, Brand Relevance, Brand efficiency, Brand Equity, Data Envelopment Analysis

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings
Number of pages: 11 Posted: 20 Aug 2007 Last Revised: 19 Dec 2022
Maik Hammerschmidt, Tobias Donnevert and Hans H. Bauer
University of Goettingen - Smart Retail Group, University of Mannheim - Department of Business Administration and Marketing and University of Mannheim
Downloads 112 (438,240)

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brand management, brand relevance, brand equity, marketing-finance interface, brand efficiency, data envelopment analysis

2.

Measuring the Quality of E-Banking Portals - an Empirical Investigation

International Journal of Bank, Vol. 23, No. 2, 2005
Number of pages: 23 Posted: 12 Feb 2007
Hans H. Bauer, Maik Hammerschmidt and Tomas Falk
University of Mannheim, University of Goettingen - Smart Retail Group and University of Mannheim
Downloads 974 (43,003)
Citation 3

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Banking, Electronic commerce, Service delivery, Service quality

3.

Customer-Based Corporate Valuation - Integrating the Concepts of Customer Equity and Shareholder Value

Number of pages: 18 Posted: 08 Feb 2007
Hans H. Bauer and Maik Hammerschmidt
University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 803 (56,072)
Citation 1

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Shareholder value, Customer valuation, Customer equity, Corporate Valuation

4.

Product Performance Evaluation - a Super-Efficiency Model

International Journal of Business Performance Management, Vol. 7, No. 3, 2005
Number of pages: 16 Posted: 12 Feb 2007
Matthias René Staat and Maik Hammerschmidt
University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 698 (67,513)

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customer value, product marketing, Data Envelopment Analysis (DEA), super-efficiency model, market segmentation, marketing productivity

5.

Etransqual: A Transaction Process-Based Approach for Capturing Service Quality in Online Shopping

Journal of Business Research, Vol. 59, No. 7, pp. 866-875, 2006
Number of pages: 10 Posted: 08 Feb 2007
Hans H. Bauer, Tomas Falk and Maik Hammerschmidt
University of Mannheim, University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 516 (98,714)
Citation 5

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Electronic service quality, Online shopping, Transaction process, Scale development

6.

Combining Customer Metrics - The Customer Value-Customer Equity-Framework

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 12 Posted: 11 Feb 2007
Tobias Donnevert and Maik Hammerschmidt
University of Mannheim - Department of Business Administration and Marketing and University of Goettingen - Smart Retail Group
Downloads 420 (126,172)

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Benefit Segmentation, Customer Equity, Effectiveness and Efficiency, Web Site Design

7.

Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention

Proceedings of the Hawaii International Conference on System Sciences, 56, 3454-3463 (2023)
Number of pages: 10 Posted: 04 Jan 2023 Last Revised: 01 Feb 2023
University of Goettingen (Göttingen), University of Goettingen (Göttingen), affiliation not provided to SSRN and University of Goettingen - Smart Retail Group
Downloads 368 (146,950)

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8.

Should I Stay or Should I Go - The Role of Status Quo for Using New Self-Service Technologies

Proceedings of the 35th EMAC Conference, Athens, 2006
Number of pages: 11 Posted: 12 Feb 2007
Tomas Falk and Maik Hammerschmidt
University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 221 (247,341)

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Self-service technology, technology acceptance model, status quo bias, perceived risk, perceived trust, consumer behavior in choice situations, structural equation modeling, e-commerce

9.

Structuring Product-Markets: An Approach Based on Customer Value

Marketing Educators' Conference Proceedings, Vol. 13, No. 1, 2002
Number of pages: 8 Posted: 12 Feb 2007
Matthias René Staat, Hans H. Bauer and Maik Hammerschmidt
University of Mannheim, University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 210 (259,401)

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Data envelopment analysis, product efficiency, marketing productivity, market structuring, customer value

10.

Linking a Multi-Component Model of Commitment to Customer Profitability

University of Mannheim Research Paper
Number of pages: 21 Posted: 26 Feb 2008
Melchior D Bryant, Maik Hammerschmidt, Hans H. Bauer and Michael Timm
University of Mannheim, University of Goettingen - Smart Retail Group, University of Mannheim and University of Mannheim
Downloads 208 (261,670)

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11.

Identifying Cross-Channel Dissynergies for Multichannel Service Providers

Journal of Service Research, Vol. 10, No. 2, pp. 143-160, 2007
Number of pages: 19 Posted: 21 Aug 2007 Last Revised: 22 Dec 2007
University of Mannheim, Eindhoven University of Technology, University of Goettingen - Smart Retail Group and University of Mannheim
Downloads 194 (278,886)
Citation 1

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multichannel marketing, self-service technologies, status quo bias, channel dissynergies, e-commerce

12.

Value-Based Benchmarking and Market Partitioning

Berlin, 2002
Number of pages: 10 Posted: 12 Feb 2007
Hans H. Bauer, Matthias René Staat and Maik Hammerschmidt
University of Mannheim, University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 175 (305,597)

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Data envelopment analysis, benchmarking, product efficiency

13.

Turning Failures into Opportunities for Value Creation

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 20 Posted: 28 Mar 2007 Last Revised: 22 Dec 2007
Tobias Donnevert, Maik Hammerschmidt and Hans H. Bauer
University of Mannheim - Department of Business Administration and Marketing, University of Goettingen - Smart Retail Group and University of Mannheim
Downloads 157 (335,448)

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Customer satisfaction, Proactive Services, Recovery Paradox, Quasi-Experiment

14.

Claim Success, but Blame the Bot? User Reactions to Service Failure and Recovery in Interactions with Humanoid Service Robots

Mozafari, Nika; Schwede, Melanie; Hammerschmidt, Maik; and Weiger, Welf H. (2022): Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, Proceedings of the Hawaii International Conference on System Sciences, 55, 4296-4305.
Number of pages: 10 Posted: 05 Jan 2023 Last Revised: 14 Apr 2023
Nika Mozafari, Melanie Schwede, Maik Hammerschmidt and Welf Weiger
University of Goettingen (Göttingen), University of Goettingen (Göttingen), University of Goettingen - Smart Retail Group and Alfaisal University
Downloads 133 (383,063)

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15.

That's so Embarrassing! When not to Design for Social Presence in Human-Chatbot Interactions

Proceedings of the International Conference on Information Systems
Number of pages: 16 Posted: 04 Jan 2023 Last Revised: 05 Jan 2023
Nika Mozafari, Maik Hammerschmidt and Welf Weiger
University of Goettingen (Göttingen), University of Goettingen - Smart Retail Group and Alfaisal University
Downloads 119 (419,543)

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16.

'I Will Follow You!' – How Recommendation Modality Impacts Processing Fluency and Purchase Intention

Forty-Third International Conference on Information Systems, Copenhagen 2022
Number of pages: 18 Posted: 02 Dec 2022
University of Goettingen (Göttingen), University of St. Gallen, University of St.Gallen, University of Goettingen - Smart Retail Group and University of St. Gallen
Downloads 99 (479,551)

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Conversational Agent, Recommendation Modality, Explanation of Recommendation, Processing Fluency, Purchase Intention

17.

How Embodiment in Virtual Hybrid Meetings Affects Collaboration Experience: An Explorative Investigation

Number of pages: 10 Posted: 28 Dec 2023
Leah Lennig, Fabian Tingelhoff, Sofia Schöbel and Maik Hammerschmidt
University of Goettingen (Göttingen), University of St. Gallen, University of Kassel and University of Goettingen - Smart Retail Group
Downloads 31 (825,138)

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Virtual Hybrid Meetings, Virtual Collaboration, Meeting Experiences, Virtual Meeting Formats, Embodiment, Social Presence

18.

Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns

Number of pages: 9 Posted: 25 Jan 2023
Stefan Fischer, Welf Weiger and Maik Hammerschmidt
University of Goettingen (Göttingen), Alfaisal University and University of Goettingen - Smart Retail Group
Downloads 28 (858,615)

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19.

How Gamifying Ai Shapes Customer Motivation, Engagement, and Purchase Behavior

Psychology & Marketing, 2024
Posted: 11 Jan 2024
Catholic University of Portugal (UCP) - Católica Porto Business School, Laboratorio di Economia Comportamentale e Neuroeconomia Università "G. D'Annunzio" di Chieti - Pescara, Universidade Católica Portuguesa and University of Goettingen - Smart Retail Group

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Artificial intelligence,customer engagement , gamification, gamified chatbots, perceived autonomy, purchase behavior, utilitarian and hedonic motivations,gamification,gamified chatbots,gamified AI

20.

Grolar Bears In Responsible Management: Establishing Partnerships Toward Sustainability

El-Bassiouny, N., Adib, H., Hammerschmidt, M. and Ali, H. (2023), "Editorial: Grolar bears in responsible management: establishing partnerships toward sustainability", Management & Sustainability: An Arab Review, Vol. 2 No. 1, pp. 1-5.
Posted: 26 Jan 2023
Noha El-Bassiouny, Hagar Adib, Maik Hammerschmidt and Heba Abbas-Ali
Independent, Independent, University of Goettingen - Smart Retail Group and Independent

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21.

Users Taking The Blame? How Service Failure, Recovery, and Robot Design Affect User Attributions and Retention

Posted: 26 Jan 2023
Nika Mozafari, Melanie Schwede, Maik Hammerschmidt and Welf Weiger
University of Goettingen (Göttingen), University of Goettingen (Göttingen), University of Goettingen - Smart Retail Group and Alfaisal University

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Human–robot interaction, Service failure, Service recovery, Social cognition, Responsibility attribution, User retention

22.

Channels in the Mirror: An Alignable Model for Assessing Customer Satisfaction in Concurrent Channel Systems

Journal of Service Research, 19(1), 88–101, 2016. https://doi.org/10.1177/1094670515589084
Posted: 06 Jan 2023
Maik Hammerschmidt, Tomas Falk and Bert Weijters
University of Goettingen - Smart Retail Group, Aalto University - School of Business and Ghent University - Department of Personnel Management, Work and Organizational Psychology

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23.

The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships

Journal of Service Management, Vol. 33 No. 3, pp. 485-495, 2022 https://doi.org/10.1108/JOSM-06-2021-0211
Posted: 05 Jan 2023
Johann Giertz, Linda Hollebeek, Welf Weiger and Maik Hammerschmidt
University of Goettingen (Göttingen), University of Auckland, Alfaisal University and University of Goettingen - Smart Retail Group

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24.

Trust Me, I’m a Bot – Repercussions of Chatbot Disclosure in Different Service Frontline Settings

Journal of Service Management, Vol. 33 No. 2, pp. 221-245, 2022. https://doi.org/10.1108/JOSM-10-2020-0380
Posted: 04 Jan 2023
Nika Mozafari, Welf Weiger and Maik Hammerschmidt
University of Goettingen (Göttingen), Alfaisal University and University of Goettingen - Smart Retail Group

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chatbots; AI; conversational marketing

Other Papers (1)

Total Downloads: 0
1.

Editorial: Between Antiquity and Modernity in Sustainability Management Research: Reflections From MSAR Board Members

Management & Sustainability: An Arab Review, Vol. 1 No. 1, pp. 1-13, 2022 https://doi.org/10.1108/MSAR-06-2022-009
Posted: 05 Jan 2023
Independent, Independent, University of Goettingen - Smart Retail Group, Independent and Independent

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sustainability, CSR