Maik Hammerschmidt

Mannheim Business School - Department of Marketing

Assistant Professor of Marketing

Germany

SCHOLARLY PAPERS

12

DOWNLOADS
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Top 13,711

in Total Papers Downloads

5,026

SSRN CITATIONS
Rank 26,204

SSRN RANKINGS

Top 26,204

in Total Papers Citations

7

CROSSREF CITATIONS

28

Scholarly Papers (12)

1.

Measuring the Quality of E-Banking Portals - an Empirical Investigation

International Journal of Bank, Vol. 23, No. 2, 2005
Number of pages: 23 Posted: 12 Feb 2007
Hans H. Bauer, Maik Hammerschmidt and Tomas Falk
University of Mannheim, Mannheim Business School - Department of Marketing and University of Mannheim
Downloads 943 (34,039)
Citation 3

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Banking, Electronic commerce, Service delivery, Service quality

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings, Vol. 20, Austin, Texas, 2007
Number of pages: 23 Posted: 12 Feb 2007
Maik Hammerschmidt and Tobias Donnevert
Mannheim Business School - Department of Marketing and University of Mannheim - Department of Business Administration and Marketing
Downloads 797 (42,389)
Citation 5

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Brand Management, Brand Relevance, Brand efficiency, Brand Equity, Data Envelopment Analysis

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings, Austin, Texas, 2008
Posted: 20 Aug 2007
Maik Hammerschmidt and Tobias Donnevert
Mannheim Business School - Department of Marketing and University of Mannheim - Department of Business Administration and Marketing

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brand management, brand relevance, brand equity, marketing-finance interface, brand efficiency, data envelopment analysis

3.

Customer-Based Corporate Valuation - Integrating the Concepts of Customer Equity and Shareholder Value

Number of pages: 18 Posted: 08 Feb 2007
Hans H. Bauer and Maik Hammerschmidt
University of Mannheim and Mannheim Business School - Department of Marketing
Downloads 746 (46,965)
Citation 1

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Shareholder value, Customer valuation, Customer equity, Corporate Valuation

4.

Product Performance Evaluation - a Super-Efficiency Model

International Journal of Business Performance Management, Vol. 7, No. 3, 2005
Number of pages: 16 Posted: 12 Feb 2007
Matthias René Staat and Maik Hammerschmidt
University of Mannheim and Mannheim Business School - Department of Marketing
Downloads 627 (58,905)

Abstract:

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customer value, product marketing, Data Envelopment Analysis (DEA), super-efficiency model, market segmentation, marketing productivity

5.

Etransqual: A Transaction Process-Based Approach for Capturing Service Quality in Online Shopping

Journal of Business Research, Vol. 59, No. 7, pp. 866-875, 2006
Number of pages: 10 Posted: 08 Feb 2007
Hans H. Bauer, Tomas Falk and Maik Hammerschmidt
University of Mannheim, University of Mannheim and Mannheim Business School - Department of Marketing
Downloads 489 (80,379)
Citation 4

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Electronic service quality, Online shopping, Transaction process, Scale development

6.

Combining Customer Metrics - The Customer Value-Customer Equity-Framework

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 12 Posted: 11 Feb 2007
Tobias Donnevert and Maik Hammerschmidt
University of Mannheim - Department of Business Administration and Marketing and Mannheim Business School - Department of Marketing
Downloads 403 (100,855)

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Benefit Segmentation, Customer Equity, Effectiveness and Efficiency, Web Site Design

7.

Structuring Product-Markets: An Approach Based on Customer Value

Marketing Educators' Conference Proceedings, Vol. 13, No. 1, 2002
Number of pages: 8 Posted: 12 Feb 2007
Matthias René Staat, Hans H. Bauer and Maik Hammerschmidt
University of Mannheim, University of Mannheim and Mannheim Business School - Department of Marketing
Downloads 186 (220,719)

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Data envelopment analysis, product efficiency, marketing productivity, market structuring, customer value

8.

Should I Stay or Should I Go - The Role of Status Quo for Using New Self-Service Technologies

Proceedings of the 35th EMAC Conference, Athens, 2006
Number of pages: 11 Posted: 12 Feb 2007
Tomas Falk and Maik Hammerschmidt
University of Mannheim and Mannheim Business School - Department of Marketing
Downloads 185 (221,768)

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Self-service technology, technology acceptance model, status quo bias, perceived risk, perceived trust, consumer behavior in choice situations, structural equation modeling, e-commerce

9.

Identifying Cross-Channel Dissynergies for Multichannel Service Providers

Journal of Service Research, Vol. 10, No. 2, pp. 143-160, 2007
Number of pages: 19 Posted: 21 Aug 2007 Last Revised: 22 Dec 2007
University of Mannheim, Eindhoven University of Technology, Mannheim Business School - Department of Marketing and University of Mannheim
Downloads 178 (229,222)
Citation 1

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multichannel marketing, self-service technologies, status quo bias, channel dissynergies, e-commerce

10.

Linking a Multi-Component Model of Commitment to Customer Profitability

University of Mannheim Research Paper
Number of pages: 21 Posted: 26 Feb 2008
Melchior D Bryant, Maik Hammerschmidt, Hans H. Bauer and Michael Timm
University of Mannheim, Mannheim Business School - Department of Marketing, University of Mannheim and University of Mannheim
Downloads 173 (234,918)

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11.

Value-Based Benchmarking and Market Partitioning

Berlin, 2002
Number of pages: 10 Posted: 12 Feb 2007
Hans H. Bauer, Matthias René Staat and Maik Hammerschmidt
University of Mannheim, University of Mannheim and Mannheim Business School - Department of Marketing
Downloads 159 (252,117)

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Data envelopment analysis, benchmarking, product efficiency

12.

Turning Failures into Opportunities for Value Creation

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 20 Posted: 28 Mar 2007 Last Revised: 22 Dec 2007
Tobias Donnevert, Maik Hammerschmidt and Hans H. Bauer
University of Mannheim - Department of Business Administration and Marketing, Mannheim Business School - Department of Marketing and University of Mannheim
Downloads 140 (279,213)

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Customer satisfaction, Proactive Services, Recovery Paradox, Quasi-Experiment