Hans H. Bauer

University of Mannheim

Professor of Marketing

Universitaetsbibliothek Mannheim

Zeitschriftenabteilung

Mannheim, 68131

Germany

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 28,145

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Top 28,145

in Total Papers Downloads

3,371

SSRN CITATIONS
Rank 31,324

SSRN RANKINGS

Top 31,324

in Total Papers Citations

7

CROSSREF CITATIONS

27

Scholarly Papers (10)

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings
Number of pages: 11 Posted: 20 Aug 2007 Last Revised: 19 Dec 2022
University of Goettingen - Smart Retail Group, University of Mannheim - Department of Business Administration and Marketing and University of Mannheim
Downloads 112 (448,598)

Abstract:

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brand management, brand relevance, brand equity, marketing-finance interface, brand efficiency, data envelopment analysis

2.

Measuring the Quality of E-Banking Portals - an Empirical Investigation

International Journal of Bank, Vol. 23, No. 2, 2005
Number of pages: 23 Posted: 12 Feb 2007
Hans H. Bauer, Maik Hammerschmidt and Tomas Falk
University of Mannheim, University of Goettingen - Smart Retail Group and University of Mannheim
Downloads 977 (43,923)
Citation 3

Abstract:

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Banking, Electronic commerce, Service delivery, Service quality

3.

Customer-Based Corporate Valuation - Integrating the Concepts of Customer Equity and Shareholder Value

Number of pages: 18 Posted: 08 Feb 2007
Hans H. Bauer and Maik Hammerschmidt
University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 813 (56,513)
Citation 1

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Shareholder value, Customer valuation, Customer equity, Corporate Valuation

4.

Etransqual: A Transaction Process-Based Approach for Capturing Service Quality in Online Shopping

Journal of Business Research, Vol. 59, No. 7, pp. 866-875, 2006
Number of pages: 10 Posted: 08 Feb 2007
Hans H. Bauer, Tomas Falk and Maik Hammerschmidt
University of Mannheim, University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 518 (100,645)
Citation 5

Abstract:

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Electronic service quality, Online shopping, Transaction process, Scale development

5.

Structuring Product-Markets: An Approach Based on Customer Value

Marketing Educators' Conference Proceedings, Vol. 13, No. 1, 2002
Number of pages: 8 Posted: 12 Feb 2007
University of Mannheim, University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 211 (264,300)

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Data envelopment analysis, product efficiency, marketing productivity, market structuring, customer value

6.

Linking a Multi-Component Model of Commitment to Customer Profitability

University of Mannheim Research Paper
Number of pages: 21 Posted: 26 Feb 2008
University of Mannheim, University of Goettingen - Smart Retail Group, University of Mannheim and University of Mannheim
Downloads 209 (266,646)

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7.

Identifying Cross-Channel Dissynergies for Multichannel Service Providers

Journal of Service Research, Vol. 10, No. 2, pp. 143-160, 2007
Number of pages: 19 Posted: 21 Aug 2007 Last Revised: 22 Dec 2007
University of Mannheim, Eindhoven University of Technology, University of Goettingen - Smart Retail Group and University of Mannheim
Downloads 195 (283,952)
Citation 1

Abstract:

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multichannel marketing, self-service technologies, status quo bias, channel dissynergies, e-commerce

8.

Value-Based Benchmarking and Market Partitioning

Berlin, 2002
Number of pages: 10 Posted: 12 Feb 2007
University of Mannheim, University of Mannheim and University of Goettingen - Smart Retail Group
Downloads 175 (312,733)

Abstract:

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Data envelopment analysis, benchmarking, product efficiency

9.

Turning Failures into Opportunities for Value Creation

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 20 Posted: 28 Mar 2007 Last Revised: 22 Dec 2007
University of Mannheim - Department of Business Administration and Marketing, University of Goettingen - Smart Retail Group and University of Mannheim
Downloads 161 (336,152)

Abstract:

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Customer satisfaction, Proactive Services, Recovery Paradox, Quasi-Experiment

10.

Typology of Potential Benefits of Mass Customization Offerings for Customers: An Exploratory Study of the Customer Perspective

HANDBOOK OF RESEARCH IN MASS CUSTOMIZATION AND PERSONALIZATION, Frank T. Piller, Mitchell M. Tseng, eds., December 2009
Posted: 26 Apr 2010
Hans H. Bauer
University of Mannheim

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Mass Customization, Personalization, Engineer-to-Order, Open Innovation, User Co-Creation, Modularity, Platform Design, Customer Centricity