Ruby Roy Dholakia

University of Rhode Island - College of Business Administration

Professor of Marketing

Kingston, RI 02881

United States

  • University of Rhode Island - College of Business Administration

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 24,315

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Top 24,315

in Total Papers Downloads

4,475

TOTAL CITATIONS

1

Scholarly Papers (5)

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1.

Mobile Advertising: Does Location Based Advertising Work?

International Journal of Mobile Marketing, December 2008
Number of pages: 23 Posted: 23 Aug 2012
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 3,540 (7,024)

Abstract:

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location-based advertising, mobile advertising, advertising e/ffectiveness, task congruence, advertising context, perceived usefulness

2.

Situated or Ubiquitous? A Segmentation of Mobile E-Shoppers

International Journal of Mobile Communications, Forthcoming
Number of pages: 42 Posted: 06 Jan 2013
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 341 (188,086)

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Ubiquitous, mobile, wireless, segmentation, targeting, marketing, innovations, shopping, technology

3.

Location Based Mobile Advertisements and Gender Targeting

Journal of Research in Interactive Marketing, Special Issue on Mobile Marketing and Social Media, 2012
Number of pages: 32 Posted: 23 Aug 2012
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 210 (308,019)

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Location-Based Advertising, Mobile Advertising, Gender Targeting, CTR, CPM

4.

India’s Emerging Retail Systems: Coexistence of Tradition and Modernity

Journal of Macromarketing, Vol. 32, 2012
Number of pages: 37 Posted: 23 Feb 2012
Nikhilesh Dholakia, Ruby Roy Dholakia and Atish Chattopadhyay
University of Rhode Island, University of Rhode Island - College of Business Administration and Bharatiya Vidya Bhavan - S.P. Jain Institute of Management & Research (SPJIMR)
Downloads 202 (319,522)

Abstract:

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India, Retailing, Kirana, Brands, Regulation

5.

Marketing Household Durables in Emerging Markets: Empirical Evidence from India

Marketing Household Durables in Emerging Markets: Empirical Evidence from India with Ruby Roy Dholakia, in Journal of International Marketing Strategy, 2012
Number of pages: 16 Posted: 23 Aug 2012
Ruby Roy Dholakia and Syagnik (Sy) Banerjee
University of Rhode Island - College of Business Administration and University of Michigan Flint
Downloads 182 (351,695)
Citation 1

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India, Durables, Developing Markets, Household