Ruby Roy Dholakia

University of Rhode Island - College of Business Administration

Professor of Marketing

Kingston, RI 02881

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 16,025

SSRN RANKINGS

Top 16,025

in Total Papers Downloads

2,401

CITATIONS

0

Scholarly Papers (5)

1.

Mobile Advertising: Does Location Based Advertising Work?

International Journal of Mobile Marketing, December 2008
Number of pages: 23 Posted: 23 Aug 2012
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 1,132 (6,851)

Abstract:

location-based advertising, mobile advertising, advertising e/ffectiveness, task congruence, advertising context, perceived usefulness

2.

Situated or Ubiquitous? A Segmentation of Mobile E-Shoppers

International Journal of Mobile Communications, Forthcoming
Number of pages: 42 Posted: 06 Jan 2013
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 225 (91,742)

Abstract:

Ubiquitous, mobile, wireless, segmentation, targeting, marketing, innovations, shopping, technology

3.

India’s Emerging Retail Systems: Coexistence of Tradition and Modernity

Journal of Macromarketing, Vol. 32, 2012
Number of pages: 37 Posted: 23 Feb 2012
Nikhilesh Dholakia, Ruby Roy Dholakia and Atish Chattopadhyay
University of Rhode Island, University of Rhode Island - College of Business Administration and Bharatiya Vidya Bhavan - S.P. Jain Institute of Management & Research (SPJIMR)
Downloads 122 (172,894)

Abstract:

India, Retailing, Kirana, Brands, Regulation

4.

Location Based Mobile Advertisements and Gender Targeting

Journal of Research in Interactive Marketing, Special Issue on Mobile Marketing and Social Media, 2012
Number of pages: 32 Posted: 23 Aug 2012
Syagnik (Sy) Banerjee and Ruby Roy Dholakia
University of Michigan Flint and University of Rhode Island - College of Business Administration
Downloads 108 (167,133)

Abstract:

Location-Based Advertising, Mobile Advertising, Gender Targeting, CTR, CPM

5.

Marketing Household Durables in Emerging Markets: Empirical Evidence from India

Marketing Household Durables in Emerging Markets: Empirical Evidence from India with Ruby Roy Dholakia, in Journal of International Marketing Strategy, 2012
Number of pages: 16 Posted: 23 Aug 2012
Ruby Roy Dholakia and Syagnik (Sy) Banerjee
University of Rhode Island - College of Business Administration and University of Michigan Flint
Downloads 72 (244,779)

Abstract:

India, Durables, Developing Markets, Household