Kingston, RI 02881
University of Rhode Island - College of Business Administration
in Total Papers Downloads
location-based advertising, mobile advertising, advertising e/ffectiveness, task congruence, advertising context, perceived usefulness
Ubiquitous, mobile, wireless, segmentation, targeting, marketing, innovations, shopping, technology
India, Retailing, Kirana, Brands, Regulation
Location-Based Advertising, Mobile Advertising, Gender Targeting, CTR, CPM
India, Durables, Developing Markets, Household
Cookies are used by this site. To decline or learn more, visit our Cookies page.
This page was processed by apollobot1 in 0.234 seconds
We'd like to ask you to provide feedback on your experience with SSRN today. Your feedback will be used to enhance the site in the future.
Would you be willing to answer a few questions when you leave our site?
Yes, I'm willing to take part in a survey
No, thank you